press release Archives

PR Tactics: When to Release a Press Release

“When to release a press release:” this is a frequently asked question in today’s PR & online marketing world. It might sound silly, but the answer matters a great deal now that everyone is vying for the (limited) attention of key online and paper publications. Even the most brilliant PR writers might be at a loss as … Read more

What NOT to Do When Writing a Good Press Release

by Adam Oakley

You just opened your writer’s desk at Express Writers to find a new assign- what? They gave you a PRESS RELEASE? It’s been, well, it’s been a long time since you wrote your last press release – and the last one felt like pulling teeth. You’re still painfully aware of that little fact, and you’re … Read more

Press Release Outline 101: How to Put Together & Write a Solid Online Press Release

by Adam Oakley

Fast question: how familiar are you with the topic of a press release outline? If you’re like most marketers, the answer is “not very.” And, hey, we don’t blame you. Press releases aren’t something that most people dabble in, and the writing of them has fallen out of vogue in recent years. Recently, though, marketers … Read more

How to Write a Press Release for a New Business

by Adam Oakley

If you’ve already gone through the hard work of designing a business plan, partnering up with others and distributing a product, then it’s time to learn how to write a press release for a new business. In order to get the word out, you’ll need to take full advantage of this marketing strategy.

Organizational Teamwork Is the Way to Cook Up A Press Release

by Adam Oakley

Business owners and writers these days are agog over when to release a press release, what with internet information allowing seconds-speed access to an infinite sea of readers, critics, bloggers and business competition; it’s understandable to be somewhat overwhelmed. There is one thing that could help manage the tides and keep your press release on the right track: organizational teamwork.

Release a Press Release That Nails Today’s PR Rules

by Adam Oakley

The decision to release a press release is still smart. This classic newsy kind of material is not dead, but it has significantly changed (which is probably why it is rumored to have passed).

How to Write a Press Release for a Band

by Adam Oakley

In order to get the attention of new fans, it is important to learn how to write a press release for a band that is relevant and informative. A well-written press release for a band, whether they are brand new or established, can increase attendance at a concert, improve attendance at an album launch or gig, and gain faithful fans who otherwise might not have heard of them. A release that does not contain accurate or adequate information will be ignored and the crowd might be sparse for their next performance.

How To Write A Press Release: 7 Ways That Work

by Adam Oakley

How to write a press release is a skill that writers who want to excel need to learn. Writing a good press release takes skill, and it is important for a company’s image to write convincing and evocative ones. Press releases are the key to piquing the interest of reporters, journalists and writers to interest them in reading or writing about your company. Gone are the days when press releases only meant articles found in newspapers. Today, press releases can mean anything from telling others about your company and latest developments to showcasing important information that will interest others. In this article, we discuss how to write press releases.

Press Release Examples: The Last One You Will Ever Need

by Adam Oakley

Press release examples should be coherent and should tell you exactly what you need to write and where to put it. The press release examples presented here will show you just that. Press Release Examples: Let’s Begin With Yours In writing press releases, it is important to keep the language simple and straightforward. Remember that … Read more