Gary Vaynerchuk. If you haven’t heard of him, I really don’t know what kind of marketer you are. (Kidding! Or not…)
For a start, he’s a reputable entrepreneur, public speaker, social media expert, investor, Internet personality, Jets fan, self-taught and self-proclaimed wine expert, and author of several bestselling, motivational books, such as The Thank You Economy, Why Now Is the Best Time to Cash in on Your Passion and Jab, Jab, Jab, Right Hook.
Three Reasons Why Gary Rocks
For Gary Vaynerchuk, family comes first, but after that, his ever-growing empire is listed as one of his top priorities. We love this guy because he is forward thinking and ahead of the curve. He isn’t afraid to make his voice heard and lead the pack; he understands the new realities of the 2015 content marketing industry and doesn’t hesitate to lend a helping hand to small business owners looking for pertinent advice on how to grow their businesses.
1. Gary Vaynerchuk’s Marketing Insight Is Not for the Faint of Heart. Bold content pieces with daring titles, like, for instance, Marketers Ruin Everything reflect the challenges experienced by entrepreneurs who are disconnected or unable to see any real ROI, in spite of their continuous efforts. His take on content marketing is pretty straightforward: in order to explore the full potential of your content and use social media as a convenient marketing tool, you have to give more than you actually ask for in return. In other words, you have to avoid becoming an annoying noise maker by providing increased value to your readers through your innovative, problem-solving, engaging content.
2. Gary Vaynerchuk Practices What He Preaches. As a CEO and hustler, Gary Vaynerchuk doesn’t waste any time. After growing his dad’s company from $3 million to $50 million through a unique combo of aggressive pricing, email marketing tactics and ecommerce hacks, Garyfounded VaynerMedia, a digital agency focused on social media, and also started VaynerRSE, an investment fund estimated at $25 million. All the advice that he generously offers to fellow entrepreneurs is derived from his past experiences and based on his marketing insight, skills and know-how.
3. You Can Ask Him (Almost) Anything. #AskGaryVee is the best place to get answers to your everyday marketing, entrepreneurship and social media-related questions. Takeaway: whatever you do, don’t miss Episode 108, especially if you’re very fond of elevators, e-commerce and aliens, or at least wish to discover the connection between these three elements. Here’s how it works: you ask questions, and GaryVee answers them. Check out his YouTube channel, free your curiosity and get inspired.
Five Crucial Content Marketing Lessons That We Can All Learn from Gary Vaynerchuk
In 2015, when the battle for supremacy and the highest number of eyeballs is fierce on any digital market, small business owners need leaders and influencers more than ever. Vaynerchuk is one of the path openers who could help you overcome any challenge that you may encounter while trying to lift your online business from the ground. Here are five important lessons that you can learn from this talented all-in-one social media guru, entrepreneur and author.
1. Creating Quality Content Is a Matter of Respect. According to Vaynerchuk, proper content creation revolves around the concept of respect. First of all, you have to respect the platform that is going to carry, distribute and promote your marketing message. One must strategize around the platform, and adapt the storytelling tactic based on the way in which a prospect actually interacts with that particular channel. For instance, activity on different social networking websites is linked to different mindsets. A woman may use Instagram and Pinterest to discover new trends, while also relying on Facebook to stay connected with her friends, family members and favorite brands. Each of these channels require a unique content strategy tailored to the prospect’s intent. At the same time, you have to respect the audience and give your readers instant access to quality food for thought. Play with different nuances, explore the unique features of your products and convert them into benefits and incorporate a surprise element to stimulate the curiosity of your public. After all, Five Genius Organizing Solutions That Will Help You Keep a House Clean with X Young Kids sounds much more interesting than Here’s What You Can Do with the Cheap Plastic Containers That I’m Selling,” right?
2. Hustling Is the Key to Survival in Any Environment. In the world of content marketing, you have two options at hand: you can either go big or go home with an empty wallet. If the latter alternative doesn’t exactly appeal to you, consider the fact that only a cohesive, well-rounded content marketing strategy will offer you the desirable long-term results. As Vaynerchuk puts it, every minute has to count for something. As far as we’re concerned, every success involves a struggle, and every struggle is geared towards creating and delivering better content that resonates with a specific audience, encourages feedback and improves conversion rates.
3. You Have to Provide Real Value to Your Customers. Unless you have been on vacation for the last decade or so, you must be fully aware of the fact that clients are now more selective and difficult to reach than ever. Why? First of all, they are bombarded with more than 5,000 branded messages daily. Secondly, even if they manage to cut through the dreadful advertising clutter, your visitors have a short attention span and tend to be quite self-centered. In this context, you have to step up your game by providing real value to your potential clients. According to Moz, you can achieve this objective by providing exclusive information that your readers wouldn’t be able to find anywhere else, delivering content presented in a unique manner and prepping the ground for a major upgrade in terms of website design, accessibility and aggregation.
4. You Can Improve Your Luck by Improving Your Content. In order to make your brand visible, you have to put it in front of your potential consumers. You may ask: how do you do that? The answer is simple: you invest more time, money, energy and effort in content development and distribution. Vaynerchuk seems to think that a larger amount of quality content is directly linked to higher odds of success on overly competitive markets. This is precisely why he has turned one of his staff members from VaynerMedia into the “shadow of his life” who now follows him at conferences and local events to record all his statements and turn them into high-value social media content that could inform, entertain and educate his audience. Vaynerchuk thinks that his clever strategy will soon mark the beginning of a new trend, as more and more social media personalities and executives will hire a full-time content manager to stay relevant on their niche. Even if you can’t afford to employ a social media savvy scribe who could follow you around 24/7 and put pen to paper anytime, anywhere, do keep in mind the fact that maintaining a steady content flow is your best chance of survival on overcrowded digital markets.
5. Micro-content Can Help You Breathe New Life into Your Old Marketing Campaign. As a founder of a successful digital shop focused on quality storytelling across different platforms, Vaynerchuk uses the knowledge that he has gained via premium micro-content to design and implement creative campaigns that trigger noticeable, positive results. If you still think that bigger is always better in the content marketing world, Gary will sooner or later prove you wrong. Micro-content crafted for the native platform that it will “live” on is more compatible with a specific user behavior and thus, more likely to favor an improved response to CTAs.
How to Become Your Own Role Model in the Content Marketing World
In today’s insanely competitive business environment, staying inert and silent is definitely not at option. On the other hand, if you share Gary’s opinion and acknowledge the fact that your progress depends on your perseverance, consistency, originality and passion, perhaps now would be a good time to rethink your content strategy. Creative minds and bold, resourceful entrepreneurs like Gary Vaynerchuk offer us the inspiration and motivation that we need to dream bigger and work a little harder. Nonetheless, after following in the footsteps of those who know better and dare to think outside the box, at the end of the day, you can become your own content marketing hero and use your writing to create communities around your product or service, increase conversions, make more money, leave your competitors behind and inspire others.
All these goals are perfectly attainable, especially when you count on the unconditional support of a team of talented content marketing gurus and professional writers.