#ContentWritingChat Recap: Leadership & the Future of Marketing with Gene Petrov
For this round of #ContentWritingChat, it’s all about leadership and marketing!
It doesn’t matter if you’re building (or working for) a large or small company… Leadership is still crucial for keeping a team together and ensuring you’re able to experience big results. And of course, you have to get smart with your marketing strategies if you want to be seen online!
So, how exactly do these two things overlap? And what does it mean for you? That’s what you’re going to learn in this recap.
#ContentWritingChat Recap: Leadership & the Future of Marketing with Gene Petrov
Welcome to a brand new #ContentWritingChat, friends! 👋🏻@GenePetrovLMC is in the guest hosting seat for a second time. We’re thrilled to have him back to talk about leadership and the future of marketing! 🔥
Make sure you give him a warm welcome! pic.twitter.com/B3uFcN6ib8
— Express Writers (@ExpWriters) February 5, 2019
Our guest host for this month’s chat was Gene Petrov. Gene is an active member of the #ContentWritingChat community and this was his second time stepping in as our guest host. As a leadership coach for marketers, he had tons of valuable advice to share with us, so let’s dive into all the tips!
Q1: What role do you think leadership plays in marketing?
To kick off the chat, we wanted to get everyone to share their thoughts on leadership and its role in marketing overall. How important is it? What does it actually mean for all of us? Well, here’s what you need to know:
A1a. Leadership plays a critical role in marketing. In bigger companies, you will see a specific CMO position. They ensure alignment among marketing, sales, and operations. This alignment helps the company achieve its vision, strategy, and goals. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A1b. The CMO sets the standard for marketing. What kind of marketing do they encourage? Do they abide sleaziness & in your face marketing tactics? Do they aim for community building & serving others? They also ensure the team has opportunities to grow. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene knows leadership is critical when it comes to marketing. As he pointed out, many bigger companies will have a position specifically dedicated to this to keep things in line when it comes to marketing, sales, and operations.
A1c. In smaller companies, there isn’t a CMO. Leadership still needs a fundamental understanding of marketing. They need to know how it affects the rest of the organization. Marketing is part of the engine of growth. It is an investment and not a cost center. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
But even if you’re running or working at a smaller company, leadership is still fundamental. It’s an investment that’s going to impact your organization overall and really keep things running smoothly.
A1d. This is all internal leadership. There is also external leadership. How is marketing creating a connection, developing relationships and nurturing a community? #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
You also have to think outside of leadership within your team, and think about your audience as well. As Gene said, you need to consider how your marketing efforts are working. Are they helping you to create a connection with your audience, develop relationships with them, and nurture your community?
A1: If you don’t consider marketing itself leadership, then you need to take a step back. Marketers share the info, communicate constantly, and represent brands and people. Being able to lead a team or just yourself is essential. #ContentWritingChat
— Click Ctrl Marketing (@ClkContrl) February 5, 2019
Whether you’re managing a team or it’s just you, being able to lead is still an essential skill. Marketers need to be able to share information, communicate constantly, and effectively represent brands and people.
A1: As with any aspect of being in business, leadership is oh-so-important. Good leaders not only educate, help, and encourage others; they lead by example: i.e., marketing leaders don’t just talk the talk, they walk the walk.#contentwritingchat https://t.co/Gr4yWDMpn9
— ThinkSEM (@ThinkSEM) February 5, 2019
Sarah was spot-on with her answer. As she said, good leaders educate, help, and encourage others, while also leading by example.
A1: Leadership plays a large role in marketing. Because marketing isn’t so cut-and-dry (there isn’t one answer in most scenarios), proper leadership can ensure that everyone is being heard and opinions/ideas are well organized and executed #ContentWritingChat
— Tamara (@itstamaragt) February 5, 2019
With proper leadership, Tamara said it will ensure everyone on the team is being heard and that everything is going to be organized and executed correctly.
Q2: What are the basics of leadership?
If you want to be a great leader yourself, you have to know the basics! These tips are going to help you out with that:
A2b. Communication (and especially listening) is huge as a leader. This site has a great list of soft skills: https://t.co/R3LYxFLgUf
Some of my favorites are coaching, mentoring, and team building. The leader is actively engaged in these areas every day. #ContentWritingChat— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A2c. The leader creates an atmosphere where the team feels safe. They learn and grow without worrying about their job security. A good leader is a kind teacher and looks for those teachable moments. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene feels communication is one of the basics of leadership. He also mentioned some other skills he feels are important, such as coaching, mentoring, and team building. Not only that, but he thinks a leader should create an atmosphere in which a team feels safe.
A2: Listening, providing guidance, providing ethics for an organisation. #contentWritingChat
— Tim Lewis @ Stoneham Press (@StonehamPress) February 5, 2019
A great leader will listen, provide guidance, and be ethical.
A2:
• Knowing the goals
• Guiding others
• Communicating the purpose
• Listening to and weighing varying opinions#ContentWritingChat— Narmadhaa (@s_narmadhaa) February 5, 2019
In order to be a great leader, you need to know your goals, guide others, communicate the purpose, and listen to and weigh in on varying opinions.
A2: Accountability and trust development. If you’re micromanaging your employees, are you their leader or their babysitter? Instill in your team the confidence to do, without being watched. (This also means being picky in your hiring!) #ContentWritingChat https://t.co/ktSNPTxi4I
— Jared Jeffery (@Jk_Jeffery) February 5, 2019
Leaders should be able to hold their team accountability and trust them to get the job done without micro-managing. This is why it’s important to give your team the confidence they need to get the job done.
A2: Leaders know when to take action, when and how to delegate, and how to be a person first. Communication underlies all these, so leadership requires excellent communication skills. #ContentWritingChat
— Click Ctrl Marketing (@ClkContrl) February 5, 2019
Other basic elements of great leadership include being able to take action, knowing when to delegate, and putting people first.
A2. Leadership is a) establishing a goal, b) making sure your team knows their parts in reaching that goal, & c) keeping all the unnecessary B.S. away from your team so they can do what they need to do. In essence, your job is to make their jobs easier. #ContentWritingChat
— Ken Hart (@KenHartWriter) February 5, 2019
Ken feels there are a few key things successful leaders must have. They need to be able to establish goals, make sure the team knows their role in reaching those goals, and cutting out the drama so people can get the job done.
A2: Leaders should be willing to take responsibility. Plus be able to communicate effectively all while leading by example. #ContentWritingChat
— Zachary Fenell (@zacharyfenell) February 5, 2019
Leaders need to be willing to take responsibility for their actions and for their team.
A2.
Basics of
leadership:👉🏾Vision
👉🏾Communication
👉🏾Strategy
👉🏾Authenticity
👉🏾Accessibility
👉🏾Attentiveness
👉🏾Collaboration
👉🏾Innovation
👉🏾Mentorship
👉🏾Lifelong learning
👉🏾Compassion
👉🏾Commitment
👉🏾Risk taking
👉🏾Resilience#ContentWritingChat #Leadership #branding #success— Gabriela Cardoza (@CardozaGab) February 5, 2019
Gaby’s basics include vision, communication, authenticity, accessibility, and innovation among others. These are all great answers!
Q3: How have things changed in leadership?
We know that the world of marketing changes often, but the same goes for leadership. Here’s how things have changed recently so you can stay up to speed:
A3a. Let’s put aside the leadership vs management debate for now. I’ve seen leadership evolve from authoritarian, top-down directing of people. Now it is more inclusive & more willing to hear alternate views. Leadership involves the team in decision making. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene feels leadership has evolved from authoritarian to being more open to hearing alternate views. After all, the best leaders are going to involve their team in the decision making process.
A3: In recent years, our concept of leadership has shifted to a more empathetic approach, we’re slowly starting to realize that the best leader is a human (and humane) leader! #ContentWritingChat pic.twitter.com/uErV1FSVbf
— Andrea Torti (@andreatorti90) February 5, 2019
Andrea said there’s been a shift to a more empathetic approach.
A3: Leadership used to be focused on being “the boss.” There were more expectations for the “leader” to be “followed.” Now it’s the other way around, leadership is about fostering the growth of others into leaders themselves. Leadership is selfless. #ContentWritingChat
— Caitlin Kinser (@caitlinmarie89) February 5, 2019
Leadership isn’t all about the boss anymore! Instead, Caitlin thinks it’s about fostering the growth of others and helping them to step into their own roles as leaders as well.
A3: I think the definition of a great leader has definitely changed. Authority figures in general used to just be seen as leaders. Now, we understand that not everyone who has authority is the best leader all the time. You have to truly earn the title now. #ContentWritingChat
— Amanda Cross (@amandacrossco) February 5, 2019
Being a leader isn’t a title you’ll necessarily be assigned. It’s something you truly have to earn.
A3: Leadership is now more about consensus building than ever before. Hierarchy does not imply authority. The better you are at building a coalition, the stronger your leadership will be. #contentwritingchat
— Colton Ortolf (@ColtonOrtolf) February 5, 2019
As Colton pointed out, hierarchy doesn’t imply authority. You have to focus on building a strong bond with your team in order to become a great leader.
A3. In the past, “leadership” was a job where one simply had to be present and execute a plan given from executives.
Now, leadership is a mentality of ownership and making positive change in whatever your purview or capacity is #ContentWritingChat
— PulseBlueprint (@PulseBlueprint) February 5, 2019
Leadership is a mentality of ownership and making positive change.
Q4: Where do you see the overlap of leadership and marketing?
Now the question is, how are these two overlapping? In what ways does leadership impact marketing and vice versa? Here are some responses from the chat:
A4a. It comes down to being people minded. Leaders focus on how they can best serve their people internally (the people on their team). Marketers focus on how they can best serve their people externally (customers/community). #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A4b. Leaders help and guide their people to achieve individual, team, and organization goals. Marketers help and guide their community members to a solution for a variety of problems. Leaders and marketers are actively involved in these processes. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A4c. Effective leaders are effective marketers and effective marketers are effective leaders. People connect these two disciplines. Developing people skills is crucial to the success of both leaders and marketers. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene said leaders focus on how to serve their team (internal), while marketers are geared towards their audience (external). While leaders are guiding those on their team, marketers are guiding the community. Both are important roles, and as he pointed out… Effective leaders are effective marketers and vice versa. Each skill is crucial to your success!
A4: Leaders provide a compelling vision and the path to the goal. This provides marketing with the tools and understanding to shape brand, communications, and content toward that vision. #contentwritingchat
— Colton Ortolf (@ColtonOrtolf) February 5, 2019
A leader will provide a compelling vision and path toward your goal. In turn, Colton feels this provides the marketing team with the tools to shape the brand and the content that brings that vision to life.
A4.
Overlap between
leadership & marketing?You
need 💪🏽
leadership to create:– a 💪🏽voice
– a 💪🏽strategy
– a 💪🏽message
– a 💪🏽mission
– a 💪🏽product
– a 💪🏽goalthat can
then be used to
strengthen 💪🏽 your marketing!Leadership at every
stage of your biz.#ContentWritingChat— Bentley University (@bentleyu) February 5, 2019
You need leadership to create voice, strategy, a message, a mission, a product, and a goal. From there, you use all of that information to strengthen your marketing and make it more effective.
A4: Good leaders and good marketers both understand how to make the needs of others a top priority. Leaders and marketers both must inspire trust and action in order to be successful! #ContentWritingChat
— Caitlin Kinser (@caitlinmarie89) February 5, 2019
Good leaders and good marketers make the needs of others the top priority. They’re both responsible for building trust in order to inspire others to take action.
A4: Influence. Leaders and marketers both influence people to change. #ContentWritingChat https://t.co/eZM0PSWvl1
— Stephanie Weaver (@ahhh_its_steph) February 5, 2019
Both leaders and marketers can influence people to change when they do well at their jobs.
Q5: Why do you see leadership as vital to the future of marketing?
To help you understand why leadership is so important (and why you need to take it seriously), check out this advice:
A5a. Leadership is vital to the future of marketing because technology is evolving fast. And the rate of change is getting even faster. Don’t get me wrong: I am not anti-technology. I am all for tools to help make life and the marketers’ job easier. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A5b. Marketing is a time-consuming activity. Building communities and nurturing them takes energy. But we can’t be too reliant on the tech. We have to remember that people (our communities and customers) are not data points. They aren’t ones and zeroes. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene feels leadership is vital to the future of marketing because technology is quickly evolving. While he sees how beneficial tools can be to the job, he knows that building a community and nurturing relationships will take time.
A5d. Leadership is the art of not letting the pendulum swing too far in the direction of dehumanized marketing. Marketing that connects to and serves people is a differentiator these days. Leaders are connectors and servants. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Just like Gene said… Marketing that connects to and serves people is a differentiator these days!
A5: With today’s marketing world changing all the time, you need a leader with the foresight to know to be flexible, open to new ideas, and willing to suck it up when they’re wrong and try again. That’s vital in online marketing today.#contentwritingchat https://t.co/MizNnKUvTK
— ThinkSEM (@ThinkSEM) February 5, 2019
With changes happening all the time, Sarah feels it’s important to have a leader that’s flexible and open to new ideas. And you also want to be able to admit when you’re wrong and try again.
A5: Without leadership, marketing devolves into mindless tactics with no cohesion or connection to business needs. That’s great for random experiments for their own sake; it’s a death wish for a business #ContentWritingChat
— PulseBlueprint (@PulseBlueprint) February 5, 2019
If you don’t have leadership, your marketing might not have the cohesion or connection it needs to deliver results.
A5: For businesses to grow, marketers must continue to evolve and innovate. These efforts need to carried out by leaders who can foster teams that are creative, big thinkers; marketing leaders whoa re comfortable letting their team grow outside of the box! #ContentWritingChat
— Caitlin Kinser (@caitlinmarie89) February 5, 2019
Markters needs to evolve and innovate and a great leader can help foster that and encourage all of the creatives and big thinkers.
A5: Leadership is vital when it comes to the future of marketing for many reasons. Leadership not only aids in organization efforts, leadership is fundamental in regards to the growth/development of a team/individual. #ContentWritingChat
— Tamara (@itstamaragt) February 5, 2019
Tamara said leadership aids in organization efforts while also being fundamental to growth and development within individuals and a team overall.
A5: The world is noisy, and it’s going to continue to be that way. The internet has given us a ton of power to share our stories, but we have to cut through the noise to be truly powerful marketers. Great leadership will allow us to be seen and stand out. #ContentWritingChat
— Amanda Cross (@amandacrossco) February 5, 2019
The online space is only going to get noisier and you have to stand out in order to grab attention. You need powerful marketing in order to cut through the noise and reach your target audience.
Q6: How do we sharpen the saw when it comes to leadership?
A6a. Leadership is more art than science. Like most art forms, there needs to be a dedication to mastering the craft. Opportunities exist to practice the craft. You don’t need someone to endow you with a fancy title. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A6b. I see my role as a parent as an opportunity to practice leadership. I see my business as a chance to show leadership by serving others. I also see my time online (especially here on twitter chats) as a wonderful way to engage in leadership. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene said it’s not about having a fancy title. You can strengthen your leadership skills within your daily life. For example, Gene knows that being a father has helped him become a better leader, as well las building a business and serving others.
A6e. On the theory side, there are so many books, blogs, podcasts, webinars, conferences, etc. where you can learn leadership. The important thing is to never stop learning. That is a leaders’ mantra. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Another option is to educate yourself through books, blogs, podcasts, webinars, conferences, etc. Consider how you do your best learning!
A6: A good leader communicates and asks questions about their leadership style to improve themselves. They aren’t afraid of constructive criticism and are willing to change to better lead. #ContentWritingChat
— Netvantage Marketing (@netvantage) February 5, 2019
Lexie mentioned the importance of communication and asking questions. It’s all about improving yourself and taking constructive feedback as an opportunity to do better next time.
A6: All leaders are different but it’s still a skill that can be practiced and honed. Stepping out and trying a leadership role or asking for more responsible is a great way to start. Asking for feedback is nonnegotiable. You have to learn to grow. #ContentWritingChat
— Click Ctrl Marketing (@ClkContrl) February 5, 2019
Don’t be afraid to ask for feedback because it’s really the best way for you to grow!
A6: There is no “perfect” leader. You have to take each opportunity that presents itself as a lesson, whether it be positive or negative. Put ego aside and embrace each challenge as it will have those around you appreciate the adaptability, including customers #ContentWritingChat
— tsc: USA (@TSCDigitalUSA) February 5, 2019
This is great advice about taking every opportunity you have and using it as a learning lesson. Embrace your wins and failures and learn how you can continue to grow and strive to do better every time.
A6: Want to be a better leader, invest some time around great leaders. Learn from them and then put what you learn to work.#ContentWritingChat https://t.co/6d7BDzhu2e
— Kathryn Lang (@Kathrynclang) February 5, 2019
It can also be beneficial to spend some time around the leaders you look up to. Kathryn suggests learning from them and putting their tips to use. Figure out what works for you!
A6 To sharpen the saw of leadership you need to grind away at it, try new things, be adventurous. #contentwritingchat
— AJ Borowsky (@AskWhatNext) February 5, 2019
And of course, you have to be willing to try new things and be adventurous.
A6: Put your nose to the grindstone, of course 🙂#contentwritingchat https://t.co/bKM9RBtc4g
— ThinkSEM (@ThinkSEM) February 5, 2019
Sarah agrees that it’s just about getting out there and giving it a go.
A6) Keeping leadership in the know of changes in the industry, trends, & fresh ideas keeps the wheels turning.
It helps them keep an open mind to new ideas (which is ALWAYS needed) and prevent getting stuck in the mindset of “we’ve always done it this way.”#ContentWritingChat— Jason Schemmel – Speaker & Podcaster #GSDChat🎙️🤯 (@JasonSchemmel) February 5, 2019
And make sure you’re staying updated with any changes going on in the industry. You don’t want to fall behind!
A6: Never stop asking questions. Life continues moving and evolving. You need to be prepared to evolve too. #ContentWritingChat
— Zachary Fenell (@zacharyfenell) February 5, 2019
Zachary’s advice is perfect. Never stop asking questions. It’s okay to be curious and to want to learn. Just make sure you’re always evolving and getting better at what you do.
Q7: How do we elevate the marketing industry?
Ready to do your part in elevating the marketing industry in 2019? It may sound like an impossible task, but together we can make amazing things happen! Here are some tips:
A7a. What if we started changing people’s ideas about what a marketer is? What if people started to view marketing as a noble profession? This is a hard thing to do. I see it as taking years of education and work by a generation of marketers. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A7b. But that shouldn’t stop us from trying. The time is now. If we want marketing to have positive connotations, we have to start building that now. Piece by piece. Step by step. Embrace and adopt the approach of what I called “Do No Harm Marketing.” #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
Gene feels it’s time to change people’s ideas about what a marketer is. It won’t be easy, but it would be worth it.
A7: I think the best way to elevate the marketing industry is to think of it not as marketing, but as talking with your neighbors. Look at the strengths and weaknesses of the global village we live in and be responsible, ethical, and effective communicators. #ContentWritingChat
— Click Ctrl Marketing (@ClkContrl) February 5, 2019
This idea of talking with your neighbors is a great way to look at things!
A7: We can stop thinking about marketers as complementing sales and start thinking about them as supporting customers. #ContentWritingChat
— Narmadhaa (@s_narmadhaa) February 5, 2019
Remember: marketers are ultimately supporting the customers by delivering what they need.
A7. The more Marketing shifts away from being a mere matter of self-promotion & selling, the more it can become something more, a real people-centric experience#ContentWritingChat pic.twitter.com/wjQArl9nOh
— Andrea Torti (@andreatorti90) February 5, 2019
You have to move away from self-promotion and focus on the people in your audience and their experience with you and your brand.
A7: Having leadership LISTEN to our customers and cater to their needs/desires. #contentwritingchat https://t.co/6SkvICpLrG
— Stephanie Weaver (@ahhh_its_steph) February 5, 2019
Leaders need to listen to what customers are saying and then cater content and offerings to their needs and desires.
A7.
How
do we elevate
the #marketing industry?By valuing
👉🏾authenticity
👉🏾innovation
👉🏾purpose-driven efforts
👉🏾transparency
👉🏾fluid communication
👉🏾diversity (in all forms)
👉🏾creativity
👉🏾collaboration
👉🏾community
👉🏾consistencyHeck,
by valuing VALUE!#ContentWritingChat pic.twitter.com/AaRsAPCtKD— Gabriela Cardoza (@CardozaGab) February 5, 2019
Gaby said we can elevate the marketing industry through authenticity, innovation, fluid communication, creativity, collaboration, and more. All of these are essential!
Q8: Who are some leaders you admire and why?
A8a. So many people have influenced me along my leadership journey. I admire my parents who instilled in me a deep work ethic &a desire to serve others. I am indebted to my spiritual mentor who helped me to understand that I didn’t have a teachable attitude. #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
A8b. I’ve had unofficial mentors like @TheZigZiglar who helped to bring more positivity, light, and joy into my life. I admire the work of heroes of humanity like MLK, Gandhi, Mandela and Mother Teresa. I admire @SimonSinek whose Why concept has influenced me #ContentWritingChat
— Gene Petrov – Leadership & Soft Skills #SMMW19 (@GenePetrovLMC) February 5, 2019
For Gene, he really admires his parents and the work ethic they instilled in him. He also looks up to others such as Zig Ziglar, Simon Sinek, and more.
A8 When it comes to marketing and leadership together I find @garyvee to be one to learn from. #contentwritingchat
— AJ Borowsky (@AskWhatNext) February 5, 2019
There’s no denying that Gary Vaynerchuk is one entrepreneur that truly stands out in this space.
A8 leaders I admire are the leaders that I know personally. I’ve been able to work with them and see their results and how they handle themselves certain situations and with other people. There are tons of good leaders that I don’t know #ContentWritingChat
— Jade Alberts Consulting (@Jade_A_Consult) February 5, 2019
Jade has been lucky to have some amazing leaders in his life, which is even more reason to surround yourself with incredible people on a daily basis.
A8: I think people like @markwschaefer, @TheSalesLion, @DuncanJWardle and @ParkHowell are people I think have provided leadership in various aspects of marketing to me. #ContentWritingChat
— Tim Lewis @ Stoneham Press (@StonehamPress) February 5, 2019
Tim looks up to Mark Schaefer and others when it comes to inspiring leaders.
Are you wanting to join us for the next #ContentWritingChat? It happens on Twitter on the first Tuesday of every month at 10 AM Central! Follow @ExpWriters and @writingchat so you don’t miss anything!
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