You know that there is no business like show business, right? But who is to say exactly what is meant by “show business”? When you create content, you do so in an attempt to show readers that you know what you are talking about and that they should go to you if they want to … Read more
Ultimately, with content, blogs, social media – any aspect of maintaining a marketing presence online – the goal is to influence people. Whether you want to coax them to your side, convince them to buy your products, or convert them into loyal followers, your influential power matters. In the beginning, it can feel like a … Read more
Bombarded with tons of low-quality, unremarkable stories that are constantly flooding the Internet, readers have become quite selective to their time and energy when it comes to reading blogs or content online. Whether you’re ready for it or not, they use your own headline as their first selection criterion. Just like a book is still … Read more
There are times where no matter what we do, it just seems like things aren’t working. You can implement everything you’ve learned from marketing and SEO, yet you don’t seem to get anywhere. This is a frustrating reality. However, here’s the good news—you, my friend, are not alone! Did you know there are several incredibly … Read more
How often do you stumble across low-quality written material with no real message or meaning while surfing the net? How long does it take you to dive in the pool of diverse web content to bring the most original and inspiring ideas back to the surface? The truth is that the Internet is flooded with … Read more
The number one money sinkhole for many website owners comes from outdated content. Outdated content is any content that you have that is no longer relevant, or doesn’t help the website either financially or content-wise. The problem with outdated copy is that it can be so easy to become inundated by it. The quality of … Read more
Do you have some awesome topic ideas and great content marketing planned out, but you accidentally forgot to write it down? Or, you might have hundreds of sticky notes around your office? 15 Tips for Staying Organized with Your Content Organization is key to having successful content because you are going to have a hard … Read more
Image credit: Trinitynews.ie If you love award-winning historical movies that motivate you to pursue your most ambitious dreams, chances are that you have enjoyed (or will enjoy) The King’s Speech. This 2010 masterpiece directed by Tom Hooper won 4 Oscars in 2011 for Best Writing, Best Direction, Best Actor and Best Picture, outshining all its … Read more
Today, one of the biggest investments for your online marketing is content. Just how big? Check out this interesting formula on how to calculate how many “questions” you could possibly “answer” with content for your niche audience. Take the example of a typical business content marketing flow and need. Let’s say you sell dog food. Some possible content marketing for … Read more
Image credit: screendwellers.com Are you stuck in a content rut and just can’t get out? Do you like TV and movies? TV and films can be incredible for content inspiration and you may just find yourself able to come up with some great ideas by spending some quality time binge watching your favorite show or … Read more