Do you have some awesome topic ideas and great content marketing planned out, but you accidentally forgot to write it down? Or, you might have hundreds of sticky notes around your office?
15 Tips for Staying Organized with Your Content
Organization is key to having successful content because you are going to have a hard time remembering everything if it isn’t organized well. Just how do you get organized with your content ideas and flow? Let’s look at a few tips that will help.
- Use Programs Such as DropBox. If you are looking for a great way to keep things organized but want to be able to access it whether you are on your own computer or not, programs like DropBox are perfect. You can easily put your content folders into this cloud-based system, and be able to do your marketing from anywhere in the world. This is also great because, we all know computers like to be finicky, and might just crash one day. If that happens, all of your ideas are not only saved on your computer and an external hard drive, but also on DropBox.
- Utilizing List Apps and Programs. One of the best ways to stay organized, whether it is for personal life things or marketing, is to keep a list of everything you need. A big mistake many people make with lists, however, is having a master list for every single thing both business and personal, and all the little things in-between. By using list programs such as the Reminders app on iPhone and iMac, or Remember the Milk, can help you create multiple lists for multiple things. I love lists, because they help me get through my busy content days and helps me remember what I need from the store or other non-work life related things. Try some lists out today and watch that organization and flow improve!
- Planning Out Your Schedule for the Next Week or Two. Another thing that helps me immensely with getting organized is not just having a plan for the upcoming month (which I will talk about later) but is also scheduling out my week and two weeks. This helps because you don’t just have content marketing going on, you have other things pertaining to your business, and, again, personal life. When you sit down and plan everything out, you will be able to delegate time to different tasks and know when you should start and finish something. While this might not always go to plan, you will find that you will be more productive and get things finished on time. You will also notice things aren’t quite as stressful if you already have a plan in place!
- Using an Editorial Calendar to Keep Your Topics Organized for Months. When it comes to content, you need to make sure that you are not only prepared for the current month, but also for the next few months. A great way to do this is to sit down with your topics and campaign ideas and implement them into an editorial calendar. This will help keep your thoughts and topics organized, and you will be relatively stress-free for the next few months. Many places suggest having an editorial calendar set up for about six months or having one in place for the entire content year. Are you not sure how to create an editorial calendar? Don’t worry! Hubspot offers a great, free calendar!
- Create a Content Inventory. A content inventory helps you keep track of the content you’ve done, as well as what areas you haven’t covered. It can even show you areas you have covered some, but not enough. A content inventory is also a great way to keep track of every web page you have from your about section to a contact page or anything else you have or need. What you can do is open an excel sheet or a Google Doc and catalog each page you have by name, link, and a small sentence about why you need it. This can help you figure out new pages you need and how you can also organize your web page. It can also help you see if you might have a landing page or two that you don’t really need. However, it will take quite a bit of time to create a content inventory, so be sure you have enough time set aside to do this.
- Don’t Hesitate to Use Good Old Fashioned Paper and Pencil. Technology is great and can really help you get organized, but you shouldn’t ignore good, old-fashioned practices of staying organized. Consider getting a planner and writing down your content schedule or what you need to do in the future. Keep notes of your different topics or simply use pencil and paper to brainstorm. Many times, this can help people stay more organized than a calendar on a computer because writing it by hand can commit it to memory easier. I know that writing down things on paper is quite a big help for me and I find that I get a lot more done that way.
- Use a Sitemap to Keep Your Flow Organized. Sitemaps can be incredibly helpful when you are trying to stay organized. This can show you which pages are the most important and that you want more clicks to, but it can also show you which pages you need to change and improve to make them more impactful. It can be a simple thing to make either on your own or with a program. You will find that, when you have this written out in a diagram format, it will be easier to see what you need to do and make necessary changes. A sitemap will also show the relationships between pages. However, this can be difficult to decipher, which can make a sitemap a little harder. You should still give it a try and see how it benefits you!
- Use a Post Tracker to Help Stay Organized. A post tracker does exactly what it sounds like it does – it tracks your posts. This is great because you are able to look at your previous blog posts and access them easily. It can also help you see which posts are more popular, and help you tweak your blogging strategy to follow the most successful posts. However, a post tracker doesn’t just focus on past content but can help you plan out future posts by coming up with topics and planning out a blogging schedule to get the most out of your content. Consider using the post tracker shared in the link above to get started and see just how much easier it is to organize your posts, write great, relevant content, and come up with newer topics!
- Have a Specific Place for Brainstorming Ideas. This particular point refers to two different things – have a digital place where you write your brainstorming ideas, such as Evernote, and consider having a physical place you go to write like outside at a park or in a coffee shop. We all have areas that help us brainstorm better, and if we go to those locations, we can come up with some great topics! In addition, we need to have a central, digital location to keep those ideas because, if you write them on scraps of paper or napkins, it is likely you’ll quickly lose your ideas and have to start all over again. I enjoy Evernote because it provides you with cloud technology and can help you craft and organize some awesome ideas.
- Use Programs to Track Buyer Personas. You can utilize a variety of programs to create and monitor buyer personas to help you organize your content and get the most out of it. There are programs like Trello that allow you do to this in a form of Pinterest model by letting you create a board for each persona and tracking or making any changes you need for it. A buyer persona is vital to help you get the best results from your content and bring in revenue. In fact, this is one of the best ways to research your audience outside of actually asking your audience questions. Building buyer personas will help your content tremendously so create some and use something like Trello to track and improve personas as time goes on.
- Have a Time Each Month to Look at Your Content. You need to make sure you are looking at your content consistently and making any tweaks and changes you need to improve it. While you can’t sit down and look at it every day or week, you should set aside time once a month to look it over. This will help you see if you are meeting your intended content goals. If you aren’t, you need to research and see what changes you need to do. Look at which blogs were the most popular in the month and which weren’t to see what changes you should make. If you are constantly getting in a rut, you will be able to notice this quickly and seek the help you need to improve your content and make it powerful.
- Use Excel to Track Keywords that Work and that Don’t. Excel is a great program that often comes with any Microsoft Office package, which means you most likely have it. If not, you can always use the spreadsheets available over at Google Docs. According to Buzzsumo.com, Spreadsheets are a great way to track keywords that you are using, and keeping a tally of how successful they are. It can show you if you are paying money for a keyword that is actually ranking well organically. Write down the keywords you intend to use and constantly follow Google Analytics to research those keywords and see how effective they are. Write it down in the excel sheet, and look at it when you look at your content each month. This way, you can quickly make the necessary changes to help improve the impact of your content.
- Set Up a Pinterest Board for Ideas. Just like with Trello and buyer personas, Pinterest is a great place to track ideas. You can use it to track your content ideas and save or bookmark things that you think will be helpful for your content and business. Pinterest isn’t just for moms and DIY enthusiasts, it is a great place to gather up ideas and learn something new to improve your content flow!
- Schedule Out Social Media and Blog Posts. This is a great way to stay organized and to not forget to post to social media or your blog. Each week, you should take the opportunity to schedule out your social media posts to make sure that you don’t get too busy to remember. In fact, if you are able to, you can also schedule it out for a whole month, especially if you’ve created an editorial calendar and know what you are expecting for your content. The same goes with blog posts; try writing and scheduling them out to save time and get more organized.
- Delegate Tasks to Trusted People in Your Company. Sometimes we can get so overwhelmed with everything we need to do that it can be difficult to maintain everything. The busier we get, the less organized we become and the less likely we are to produce quality content. Because of this, a great way to get organized is to ask trusted individuals within your company to help with content creation. This can be in various ways whether brainstorming ideas, creating an editorial calendar or writing the posts up. You can even hire a copywriting agency if you are a very small business and don’t have enough people available to help.
Ready, Get Set, Let’s Get Organized!
These tips will help you get organized quickly and before you know it, you will have things in specific places and your stress levels will significantly decrease. I know that when I have everything organized and planned out, that I am able to accomplish more than when I am scrambling for ideas.
Take a few of these tips and start using them today. Which of these do you think you will try first? Will any be more of a challenge for you? Let me know in the comments!
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