Although social media continues to change, one thing that hasn’t is how important it is for online brands to be present there. If you’re not actively using social media and engaging with your audience on those platforms, you’re missing out on an incredible opportunity to grow your business. Despite how popular it is, there are … Read more
Let’s talk about creating engaging content. Have you ever torn a page out of a book in sheer, desperate anger? I definitely haven’t. I don’t think I know anyone who has. As a writer, if I saw someone tear a page out of a book I published, it would feel like they were tearing a … Read more
Bombarded with tons of low-quality, unremarkable stories that are constantly flooding the Internet, readers have become quite selective to their time and energy when it comes to reading blogs or content online. Whether you’re ready for it or not, they use your own headline as their first selection criterion. Just like a book is still … Read more
If you haven’t been living under a rock for the past decade, chances are you’re familiar with Silicon Valley’s wildly successful, technology-based startup businesses Uber, Buffer, and Airbnb. And if you have been living under a rock, welcome to a world where engaging content means billions of dollars in annual revenue for marketing savvy businesses—businesses … Read more
From the outside, content marketing might appear simple. Great writers sneeze and create compelling blog posts, right? It’s not that hard. The reality is, however, that even the best writers in this industry have to build their skills. It’s like becoming a world-class weightlifter: you don’t just go out and do it. You work at it, for years, … Read more