Of all the people that visit your blog, 80% of them will read your headline: and only 20% of them will go on to read your body copy. While that may seem like a dismal statistic, it holds some serious power for the people who get headlines right. The reason for this is that when … Read more
You’ve spent days researching your next blog post. You’ve double-checked all facts, reworded each fragment very carefully and analyzed and improved your CTAs. At the end of this lengthy, time-consuming process, you’ve redirected your last drop of energy towards the headline. While trying to come up with the perfect title, you finally realize that creativity … Read more
When it comes to writing blog content, many people dedicate a lot of their minds to writing the body of the piece. This is great because you will be able to create some great content that way, however, many times when that is complete, the headline ends up suffering. You might not have the creative … Read more
Bombarded with tons of low-quality, unremarkable stories that are constantly flooding the Internet, readers have become quite selective to their time and energy when it comes to reading blogs or content online. Whether you’re ready for it or not, they use your own headline as their first selection criterion. Just like a book is still … Read more
We have always been taught not to judge a book by its cover. But if looks are deceiving, what are the actual factors worth considering when it comes to selecting the next written masterpiece that you enjoy so much you’ll take it to bed with you? You are looking for real substance, an interesting … Read more