Of all the people that visit your blog, 80% of them will read your headline: and only 20% of them will go on to read your body copy. While that may seem like a dismal statistic, it holds some serious power for the people who get headlines right. The reason for this is that when … Read more
Bombarded with tons of low-quality, unremarkable stories that are constantly flooding the Internet, readers have become quite selective to their time and energy when it comes to reading blogs or content online. Whether you’re ready for it or not, they use your own headline as their first selection criterion. Just like a book is still … Read more
When browsing through your Facebook and Twitter feed, you are inundated with headline after headline. Some are trying too hard and some not hard enough, but when you come across something called “13 Celebrities with Voldemort’s Nose” you just know you are going to click on that. Who wouldn’t want to see James Bond morphed … Read more