Headlines are a critical step to the overall success of the content you publish, especially blogs. Here’s something else, though. The experience of the reader after the headline — what’s in the content itself — is also every bit as important. Similar to a tasty cake with even better icing, or a great store with … Read more
When browsing through your Facebook and Twitter feed, you are inundated with headline after headline. Some are trying too hard and some not hard enough, but when you come across something called “13 Celebrities with Voldemort’s Nose” you just know you are going to click on that. Who wouldn’t want to see James Bond morphed … Read more
It’s undoubtedly true. Today, the single most important aspect of your web content is your headline. As people cruise through online content at warp-speed, it’s the content with outstanding headlines that are more likely to get recognized. Subsequently, it’s the content creators who know how to develop quality headlines that are likely to reap the highest … Read more
By now you know that your headlines are paramount to the success of your copy. Headlines are what readers notice first and foremost when they scan a page. Headlines are what make them stop and look closer. Headlines are what make people read one sentence, then the next and the next. On the other hand, … Read more
Good headlines are tough to write. But, when you get them right, they pack a punch and make your content unstoppable. That said, the best headlines are not always showy. It’s not about the shock factor. It’s not about making your readers’ heads explode. It’s mostly about being useful. That’s right – usefulness matters more … Read more