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10 Easy Ways to Get Your Content Calendar Ready for the Holiday Season

Alecs is our Client Accounts Coordinator at Express Writers.

Did you know…

Thanksgiving is just 1.2 weeks away; there’s a little less than a month until Chanukah; and six weeks till Christmas.

We’re not trying to stress you out about getting the turkey in the freezer and gift-wrapping started, though. (Unless you haven’t! Get on it! Kidding.)

This is something much more nerve-wracking (but it doesn’t have to be, and I’ll explain how)!

While it’s the busiest time of year for retailers and shoppers, it’s also a busy time for getting your content calendar out and your content ready. The best thing to do? Prepare in advance.

10 Killer Ways to Get Your Content Calendar Ready For the Holidays

content calendar

1. Get That Christmas Jersey On, It’s Picture Time

With a little basic editing, you can quickly and easily get your logo on Santa’s nice list. Start by thinking of those iconic holiday themes for your business profile picture. You know, Santa hats, tinsel and fairy lights.

Then incorporate them into your business’s logo. You may even play around with changing your usual brand colors for seasonal shades of blue, green and red. Just remember to stick to your CI rules.

2. Deck The Halls With Cover Photos

We know you’re consistent so you’ll want to update your cover photos too. It’s pretty common to do this on Facebook but don’t forget about your Twitter header photo that could do with a little tinsel here and there.

It’s the cover photos that can really draw attention to your campaign, content or hashtag thread that you’re running at this time of year.

Checkout how UK chain store John Lewis, who usually produces one of the biggest seasonal campaigns has carried the campaign across their Facebook and Twitter sites. (You can see the incredible ad here).

3. Oh, Look, It’s So Pretty!

We all know that visual content rules social media engagement. In fact, as much as 93 percent of senior marketers report that photography is a critical component of social media.

Whether your images wish the audience happy holidays, invite them to your next launch or share an interesting infographic, find different ways to make your social media posts share the festive spirit.

4. Hang Your Stocking, Santa’s Bringing GIFs

Peanut-butter-jelly-time

Since Twitter and Facebook support GIFs now, why not go all out and create a couple of holiday GIFs for your audience’s feeds?

This isn’t as terrifying as it sounds. In fact, Instagram has an app that will let you create one-second looped videos you can share across multiple platforms. Just make sure you video follows Instagram’s best practices and remains relevant to your brand.

5. Strike a Pose, It’s Video Time

Video on social media has come along in leaps and bounds this year and there is no doubt in my mind this will be one of the most popular marketing tactics these holidays. Don’t let your business be left out.

Why not grab the camcorder and record a festive day in the office? No, not the office party – that stuff can stay off-camera. But go ahead and capture the essence of your business to share with your audience. Interview key staff members or shoot behind-the-scenes tidbits and get sharing.

Use your video footage to get across a message or make a call to action. You could encourage viewers to head over to your website – remember to include the link in a caption. Always remember to encourage viewers to share your videos.

6. The Turkey’s All Gone, It’s Time for Some Friendly Competitions

We all know now that arguably one of the best tools in a social kit is user-generated content. Let’s say you decide to hold a holiday Facebook competition asking fans to contribute videos, photos or posters in order to win a prize. Later on, you could use those entries to populate your social media pages. Don’t forget to mention in your competition rules that you reserve the right to use the posts at a later date.

7. #HappyHolidays

Using trending holiday hashtags can go a long way towards improving your impressions and getting your brand in front of loads of new followers. Getting your own branded hashtag, though, could take things to an entirely new level. It’s a hugely effective brand awareness exercise and it also improves your ability to track that hashtag campaign and see how well it performed. See how MapleHillGolf did both in the tweet above: they used #HappyHolidays and #DiscountGolfEquipment.

8. All I Want For Christmas Is… A Well-Read Blog

You’ve designed the GIFs, chosen the hashtag, filmed a few videos and snapped some great photos. Now support all of that with powerful, original content. Sending your fans and followers flocking to your blog like the Three Wise Men on a mission can help increase traffic, encourage sales, downloads and sign-ups and impress friends and family when they gather round to sing your praises.

To help you sit down and start writing ahead of time and be ready to share your creative posts, start picking a theme for the series right now. Put in the time now and you’ll have more time to spend around the piano singing along with friends and family in the holidays.

9. Help Your Fans Do Their Holiday Shopping

I’m not suggesting you moonlight as a personal shopper, but everyone needs a little inspiration finding the perfect gift for their special friends and family. You can help by providing themed albums and Pinterest boards with ideas that probably include your products, right?

Take some time to think about your audience and what they’re most likely to be searching for at this time of year. Then go and create wish lists for them that will inspire them to start shopping.

10. U.R.L Better Watch Out…

Social media is merely one touch point your customers have with you. If they see how creative you are on social media, it’s essential you keep the look and feel or those designs running through your website.

Take a good look at your homepage, blog pages and product pages and make sure your branding is cohesive no matter how or where your audience is interacting with you.

Finally: 5 Ways To Start Your Seasonal Content Calendar Preparation Early

Are you one of those last-minute shoppers during the holidays? Or do you prefer to have shopped, wrapped and prepared well in advance?

Well, when it comes to holiday content you need to be ready early. Sure, scheduling posts weeks in advance isn’t something many content creators want to get stuck into but if you have a full time job or just want to free up time during the holidays, getting ahead with content is a way of maintaining consistency, traffic and momentum while you sit back and relax.

Getting ahead can be tricky at first but in the long run planning and scheduling your content ahead of time makes things so much easier. Here’s how to go about it.

1. Come Up with a Plan

Just like Santa’s making a list and checking it twice, you need to come up with a plan. Determine a realistic blogging schedule and come up with an editorial calendar. Then decide how often you’ll want to post and which topics you’ll cover. Make sure your schedule is both realistic and achievable. You can use Google Analytics to figure out which days readers are usually most active on your blog and create your calendar by planning out content topics.

2. Stick the Presents Under the Tree

Pile those ideas up next. Whether you prefer to use Evernote or another digital tool, find a system that works for you and stockpile your topics. Having a pile of content means there’ll always be something to write about and you won’t have to go digging out inspiration at the last minute.

Whether you put together a list of ideas, post titles or even clipped articles you love, piling up ideas for later on is a great way to keep yourself inspired and get ahead with the content.

3. Make a List

This point is about getting organized. Take the time to prepare your blog posts, make lists of what you need to do to create the post and even come up with a checklist that can make the process smoother. List things like the graphics you’ll need to create, the photos you want to take and the links you’d like to include in the post.

4. Fill That Stocking

You can make effective use of your time by photographing images in bulk and then setting aside time to write up the content for a couple of posts in one go. Sure, it’s not always possible, but when the time arises, it can be a really useful way of producing loads more content quickly.

5. Start That Content Calendar

It’s almost like the excitement of opening up an advent content calendar in the build up to Christmas morning.

You can save heaps of time by scheduling before, during and after. If you block our calendar time to write and photograph and create, you’ll easily get ahead with your content.

Remember to try and automate everything as much as you can. Use tools like Buffer to schedule your promotions on social platforms and you’ll be able to move along to the next thing on your list.

Have you got ahead with your content creation for the holidays or are you still working on the trimmings? Share your secrets in the comments below!

Need help getting quality content ready in time? Talk to us at Express Writers. We can work on your overall content planning, write your blogs, and much more.

How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures

Alecs is the Client Accounts Manager at Express Writers.

Content is a little bit like clothing.

We all know which types we like best and, after awhile, it’s easy to get stuck in a rut so to speak, recycling the same 4 items time and time again, leaving 90% of the vast closet untouched.

While you may not be literally reusing the same pieces of content over and over again, I’m willing to bet you probably reuse the same types of content – blogs, tweets, links, etc. While there’s nothing wrong with this content on its own, it can make your brand feel stale, boring and predictable if you don’t branch out – just like that dingy grey sweatshirt you love so much.

But what if you brought in fresh new infographics, ebooks and brochures into your content wardrobe?

It might make your brand feel a little like this…

new clothes

3 Amazing Content Forms & How to Benefit From Them: Infographics, Ebooks, Brochures

Major content game changers

In order to switch it up and give your brand new life, try experimenting with the following types of content.

1. How To Use Infographics

Infographics are the belle of the ball right now in content. Their most obvious winning factor is that they drive insane traffic to your site. Just how insane, you ask?

  • Infographic search volume has increased over 800% in the last 2 years.
  • The brain processes visual information at a rate 60,000 times faster than it does textual information.
  • 65% of people classify themselves as “Visual learners”
  • People who use infographics on their site grow an average of 12% faster than those who don’t.
  • Infographics are shared on social media 3 times as often as all other types of content, which means they have a high potential to go viral.

Personally, our brand infographics, like this one, have garnered 3x the average shares one of our blog posts gets.

How’s that for content that is in-demand? In addition to being in-demand, though, infographics are also amazingly functional. This owes to the fact that infographics pack a ton of information into a small, easily digestible mechanism and can help your readers better understand your topic. Because of this, they’re shared more often, viewed more often and understood more comprehensively than text-based content.

In order to use infographics effectively in your content, there are several things you need to consider. First of all, the infographic should be strictly information-based. Don’t ever use an infographic to pitch your company’s many virtues. These infographics defeat the point (viral information sharing) and use the infographic’s power for evil rather than good. Instead, focus on taking an issue your industry faces, a hot topic that will encourage sharing or an interesting development and breaking it up to provide your audience with further information. If you need help coming up with an in-demand and genuinely interesting topic for your infographic, consider consulting resources like Google Trends or viral Twitter hashtags.

Once you’ve chosen a topic, you’ll need to gather information. When citing sources for your infographic, make sure they’re reputable sources comprised of industry experts and high-profile sites. Pulling information from obscure sites increases the likelihood that the information will be incorrect and decreases the likelihood that your infographic will receive a good reception (people don’t like sharing faulty information, after all). When gathering info, think about which statistics will make a good visual. Increase or decrease in revenue, for example, can be illustrated by a bar graph. Stick with great sources and highly visual statistics and you’ll have a great infographic in no time.

When it finally comes time to design your infographic, you can either pay a designer (don’t be surprised, though, if prices top out around $1,000) or you can do it yourself. Free web-based platforms like Easel.ly, Piktochart, Infogr.am get the job done with professional results and can help you stand out from the pack in an instant.

2. How to Benefit From Ebooks 

Ah, eBooks – the quiet princesses overthrowing the palace one step at a time. Ebooks now top paperbacks in sales numbers and are set to completely overtake the paper dynasty any day now. As a marketer, though, it’s possible that you don’t want to sell your eBook and that you only want to use your eBook as an incentive. This is without a doubt how eBooks rose to prominence in marketing and is still one of the primary ways they are used within content strategy.

The reason for this is that bundling has long been a market strategy to help consumers make purchasing decisions and to help differentiate a company from its competition. For example, when a consumer purchases a piece of clothing from an online outfitter and finds a $100 voucher for a new online wine club (a sister company of the clothing retailer) enclosed, that consumer is much more likely to buy from that retailer in the future. Similarly, when a customer visits your site and finds that you’re offering samples of your content or (better yet) entire courses for free in eBook form, they’re very likely to stick around to see what else you have to offer. This approach also proves to consumers that a company is so confident in the quality of its product that it is happy to literally give some of it away.

Though compiling an eBook may sound complicated, it’s pretty simple. All you need to do is find a topic you want to write about (consider serialized topics you’ve blogged about in the past, consistent questions your customers ask, a problem many of your customers have or a new development you’re excited to debut) and write content (for more information about how to actually write an eBook, check out this HubSpot resource). In order to ensure that your content is as good as it possibly can be, ensure that it compliments your current brand, that it looks professional and that it is executed with precision. Enlist professional help to get your cover image on point and then give the eBook away as an incentive to subscribe to your company’s email list or as a promotional item bundled into more extensive courses or workshops.

3. Brochures Are Coming Back & How You Can Use Them

Did you think that brochures were an archaic form of marketing that nobody used anymore? Did you think that they were reserved for medical companies in doctor’s office waiting rooms and weight loss products? Think again. When done correctly, brochures can be a helpful piece of content that is ideal for spreading the message about your services and helping customers understand your mission. Alternately, brochures can be used to announce new products or services or to promote excitement surrounding sales.

Thanks to today’s technology, it’s completely possible to design web-based brochures that can be downloaded as a PDF or delivered directly to your customers’ inboxes. No matter what form you choose for your brochure, there are a few rules you should always abide by when creating brochures. The first is to be knowledgeable about your customer. Consider what the point of the brochure is – are you looking to promote information? Boost excitement? Introduce a new service? Now think about how the brochure needs to be laid out in order to communicate that – what kind of information does it need? Which questions should it answer? Once you’ve answered those questions, you can dedicate yourself to the writing process. In many ways a brochure is a small sales pitch and, as such, you should be writing great headlines and ensuring that your CTAs are on point. Even though a brochure is a somewhat rare form of content nowadays, it needs to fulfill all of the tasks of any other piece of content: provide information, intrigue audiences and tell them where to go next.

The Case for Content: How Infographics, Ebooks and Brochures Can Overhaul Your Brand

Today, everyone is online. That much is obvious. What people do online, though, is a bit more of a toss-up. While you may have a good audience for blog posts or podcasts, expanding out into other forms of content can help you reach new audiences and promote your message in a different way.

There are dozens of different types of content but for the brand that truly wants to overhaul its image and put forward a brave new face, there is no content so heavy-hitting and valuable as infographics, eBooks and brochures. Customizable, highly distributable and easy to create, these pieces of content are a fantastic way for you to spread information, drive people back to your site and ensure you’re casting your net as widely as possible.

Because, hey, while we all love that dingy grey sweater, it’s time for a change every now and then, don’t you agree? Who wouldn’t want their brand refreshed and dressed as well as a Marilyn Monroe?

Check out our infographic service to get started!

15 Spook-Tacular Ways to Create Engaging, Tractionable Content

Much like a creepy haunted house, bad copy is riddled with cobwebs, scary verbal arachnids and misplaced modifiers that leap at you from behind cracked doors.

Spooktacular content

This Halloween season, the last thing you want to do is scare away your precious readers with bad copy.

Instead of entertaining this horror show, focus on creating spook-tacularly engaging content this Halloween season and watch your readers flock to your site…like witches to the cauldron.

15 Ways To Get Your Readers To Engage On Your Content Like Witches With A Cauldron

1) Add some cackle to your copy

Humor is important – especially if you’re writing about a topic others may perceive as “boring.” By infusing an approachable sense of humor throughout your content, you make it approachable, engaging and more relatable than content written from a stiff-upper-lip perspective. Need help on being funny – check out CopyBlogger’s “How to be 20% Funnier Than you Really are” post.

Keep in mind, though, that being funny doesn’t mean being fake. When you try too hard to be hilarious, your audience is going to catch on. Instead of straining yourself in the name of hilarity, try simply pointing out the industry truths that nobody acknowledges or approaching your own confusion or difficulties with a light-hearted air. This will help your readers breathe a sigh of relief and think “Phew! She gets it!”

2) Information and interest and valuable content, that’s what good copy is made of

Why do you write the things you do? Because you’re bored? To prove something to your college English professor? To engage your readers with valuable content? That last one is more like it. In order to be valuable, though, your copy also needs to be informational and interesting. To ensure your content is meeting the bar, spend some time putting yourself in your readers’ shoes. What do they want to know about? What are they struggling with? What would be helpful to them? Answering these questions in your copy can ensure that it stays interesting and engaging for years to come.

3) Stay on this planet

Nobody wants to wade through dense analogies and when your readers need a roadmap to understand what the heck it is you’re getting at; you can bet that you’re going to lose a good deal of them. That said, it’s important to continue being relatable, even when you’re discussing a dense topic. One of the best ways to do this is to provide relatable analogies for complex ideas. To do this, think about something that all of your readers can relate to. The rental market, for example, or going to the grocery store, and use these commonplace topics to illustrate a dense idea like web hosting or coding. This will help your readers understand the ideas you’re presenting them, even if the topic is intricate.

4) Offer breaks

It’s tough and intimidating to confront a page filled with tiny, single-spaced text and no images, paragraphs or links. Somewhere deep down, smart readers are still like little kids who love pictures, text-sparse pages and sensory detail. And as they should: content written in this fashion is much more interesting and useful than text-only pages that require a magnifying glass to dissect. Because of this, it’s wise to give your readers small breaks within your copy so that they don’t feel overwhelmed. Break text into small chunks, use headers and sub headers and consider serializing posts about dense topics into mini-series. This helps make your copy more approachable and keeps your readers interested.

To take this a step further, consider branching out into different types of content. If you only write blog posts, consider offering a podcast or two or creating an infographic. In addition to keeping your text engaging and interesting, this also serves to help you meet your fans on the platform of their choice and gives readers even more ways to interact with your copy.

5) Incorporate pictures into the brew

If a picture is worth 1,000 words, a great infographic, video or meme is worth ten times that, at least. If your story is ho-hum – the ins and outs of a new platform, for example – consider resorting to visuals to tell it in a stylish and intriguing manner. Never worked with any of these content types before? No worries, it’s easier now than ever to create them on your own.

6) Interview like-minded guys and ghouls

By bringing industry experts into your site, you do several things: first of all, you create a larger following by bringing your guest’s following to your blog. Secondly, you pique your fans’ interest by showcasing new views and adding some variety to your posts. Plus, when you allow your site to become known as a melting pot of ideas, innovation and creativity, you draw people who want to engage with you, which is great for building a community of other writers while also expanding your reader base.

7) Give your fans a fright…in a good way!

Not a literal fright…again, your copy shouldn’t be scary. While we don’t want you driving your fans toward the hills with poorly constructed web copy, we do want you to use specific, hardcore statistics to shock your readers. Even the most engaging topic in the world risks feeling a little dry if readers don’t have anything to sink their teeth into. Take, for example, social media marketing. When I say “social media marketing is an effective way to draw more leads” you probably nod your head, eyes wide, and think “Thanks, Captain Obvious.” When I tell you, however, that LinkedIn generates new leads at a rate 277% higher than any other social media platform, your eyes probably pop open for a different reason. The latter is interesting, the former – not so much.

8) Survey your fans

Want to know what your fans would find interesting? Ask them! Brainstorm a series of topics with your team and ask your fans which of the batch they would prefer to hear more about. Alternately, ask them how they feel about every blog you write–and make sure you’ve addressed all their questions–by placing a comment at the end that says something like “What’s your question? Let me know in the comments!” Take Tim Ferriss’s blog, for example, which does just that.

9) Be candid

There is nothing more appealing in a writer than the willingness to be candid. Candor helps readers see the entire story – not just the shiny face most people would like to present. And while this may seem counterintuitive (“Why would I want to show people my failures?” you ask), it can actually help your readers bond to your brand and have a fuller understanding of the topic. Plus, if you’re selling the illusion that things go off seamlessly every time, you’re selling fake goods. Instead, bring a certain amount of candor into your writing. Make a big mistake lately? Things went a different direction than you thought they would? Talk about it! Fans will learn more from you and they’ll appreciate your willingness to be honest and transparent.

10) Do away with babble

You write differently than you speak, don’t you? It’s okay. We all do it. But the key to creating more interesting content is to eliminate babble and write the way you speak. Chances are, when readers come to your site, they do so hoping for genuine advice, not to feel like they’ve been run over by a semi loaded down with confusing phrases, wacky metaphors and long-winded explanations. For some sound advice on being a better writer, check out the Dilbert Blog’s piece titled “The day you Became a Better Writer.” There you have it – pare your sentences, eliminate the things that aren’t necessary and clarify, clarify, clarify – your readers will thank you!

11) Be helpful to avoid being boring

Wallpaper – it’s often thought of as one of the most boring substances in the world, right? Until, that is, someone needs to learn how to tear it off or put it up and they find a detailed blog post in which you’ve addressed those exact topics. When you set out to write this season, remember the wallpaper example – helpful things aren’t at risk of being boring. By writing content that solves a problem for your reader or helps him or her answer a question, you land solidly in the “This is so interesting!” category.

12) Keep up with the times

By keeping an eye on current events and trends in your industry, you can provide your readers with content that is not only useful but is also relevant to today’s climate. This is a big deal. In addition to ensuring that your content is interesting, keeping up-to-date on social media and news can help you harvest ideas for articles and interact effectively with other people in your industry.

13) Use Quora

Quora is a great reference for people who want to create engaging content. Quora is a user-generated question site that is literally filled to bursting with questions about everything from relationships to coding. Spend some time combing through the archives and you’ll come away ripe with content ideas and, more importantly, with a genuine understanding about the types of questions, issues and hurdles your target audience is struggling with. To make the most out of Quora, jump right in and ask and answer questions. This will serve to deepen your understanding and also to help establish you as an expert in your industry, which will do great things for your traffic and readership numbers.

14) Write directly to one person

When you sit down to write a blog post, who are you writing to? Sure, we know there’s an “Audience” out there but it’s a little hard to write well to 1,000 people, isn’t it? Instead, focus on writing to one person. One person from that vast, faceless “audience”, that’s it. Ideally, you should know who this person is, whether it’s a man or a woman, how old he or she is, where he or she lives, etc. etc. Creating a target persona is the best way to glean this information. By using words like “you” and “your,” you can pull your audience into the content with you and create posts that they will find genuinely interesting and applicable.

15) Be confident

In writing as in life, confidence pays. When you set out to create content your readers will love, one of the best things you can do for both yourself and for them is to be confident. Stand by your voice. Don’t say things like “in my opinion” or “possibly”. This is weak language that makes you seem doubtful and uncertain. Plus, the reader already knows it’s your opinion! Don’t stress about the people who (inevitably) won’t like your content and, most of all, keep creating! You’re the expert here and when you stand by your knowledge, your voice and your writing, you’ll be in a better position to create engaging content time and time again. What’s more, you’ll also be a source of inspiration to readers who may be trying to find their voice!

Conclusion

There you have it – our 15 best tips for spooky good content this Halloween. So go ahead, stop scaring your audience with bad web copy and, instead, give them something frightfully good to sink their teeth into!

content inspiration

Taking Content Ideas from an Award-Winning Movie, The King’s Speech

Image credit: Trinitynews.ie

If you love award-winning historical movies that motivate you to pursue your most ambitious dreams, chances are that you have enjoyed (or will enjoy) The King’s Speech. This 2010 masterpiece directed by Tom Hooper won 4 Oscars in 2011 for Best Writing, Best Direction, Best Actor and Best Picture, outshining all its counterparts. Most people who watch this movie are inevitably moved by King George VI’s efforts to cope with his frustrating stammering.

This speech disorder stands in the way of his success and forces him to get expert help to be able to make his first radio broadcast in 1939. Naturally, skilled content creators will read through the lines and realize that The King’s Speech is not all about the new King’s attempts to control his stuttering, eliminate his fear of public speaking and find his own voice. This heartwarming story also encompasses a plentitude of useful copywriting lessons that can help marketers and content creators improve their tactics and obtain better end results in the long run. Here’s what I’ve learned from the King’s Speech.

1) Originality Is Not a Capital Sin. To overcome his stuttering condition that is putting his position at great risk, George VI decides to see a specialist. This is how he meets Lionel Logue, a respectable and highly controversial Australian speech therapist played by Geoffrey Rush. The problem is that Lionel Logue is far from being the submissive servant that a member of a royal family would normally expect to rely on.

His methods are often unorthodox and innovative and he doesn’t seem willing to make any kind of compromises because he is fully aware of the fact that he provides top-notch, extremely effective services. Originality is not a crime; on the contrary, original content allows you to make a name for yourself, become a valuable source of inspiration for other players in your niche and stimulate the curiosity of your readers. You don’t have to adjust your methods or dilute the original quality of your content just to please the masses. If you do compromise, this will only make you lose repeat customers and put your reputation on the line. Once you’ve finally managed to come up with a good content strategy, personalize it according to your own needs, goals and expectations and stick to it.

2) Let Them Leave, But Keep the Door Open. We all know how frustrating it really is to invest time, money and energy in a successful content marketing campaign without actually managing to please your clients or collaborators. Some clients and prospects just don’t get your modus operandi. Some of them just need a little bit more time to get familiar with your unique approach, your marketing strategies or your writing style. This is perfectly understandable. This doesn’t mean that you have to cling to their feet and stop them from leaving.

  • Keep Up the Good Work. If you’re good at what you do, keep your head high and your standards higher. They will eventually come back. The King’s Speech supports this idea. Shocked and intimidated by his therapist’s radical approach to addressing stammering, Bertie, the new king, decides to find another specialist who could stimulate his progress. After a short period of time, he realizes that the tough love method set in place by Logue was the only one that could actually favor noticeable improvements. Therefore, Bertie goes back to Logue’s office and continues his therapy sessions.
  • Implement Your Own Selection Criteria When It Comes to Choosing Your Audience. In his instructional guide for business owners, entitled “Book Yourself Solid”, Michael Port talks about the so-called “red velvet rope policy,” and its impact on (content) creators. In short, the key to success is to filter your clientele and your business partners and eliminate nutcases who could make you feel insecure without a reason. To perform optimally, content creators and marketers should be surrounded by people who energize them, share their methods and creative vision and actually inspire them to come up with meaningful content pieces and distribution tactics that exceed every expectation.
  • Developing a Negative Feedback Obsession Isn’t Healthy. According to Copyblogger, “dangerous” feedback from your readers can make you steer in the wrong direction. If you focus solely on complaints and any other kind of negative feedback provided by your crankiest readers, chances are that you’ll lose your voice and drown in a sea of uncertainties. You don’t have to divide your visitors into two categories: Brand Evangelists and the Devil. The main idea is that you should deliver great value to the targeted audience that represents a good fit for you and worry less about minorities. You can’t please everybody.

3) It Is Highly Recommended to Get Up Close and Personal with Your Clients. In orderto stimulate Bertie’s self-corrective abilities, Logue creates a powerful connection with his client. In a nurturing environment that supports the king’s progress, Logue tries to identify the factors that triggered his patient’s speech disorder in the first place. He makes Bertie relive the past and digs deep to tackle the real root of the problem. By understanding the unique impediments that stop Bertie from preparing and delivering a flawless speech, Logue manages to come up with the right solution to George VI’s pressing issue.

The Definitive Guide to Copywriting by Neal Patel and Joseph Putnam reveals that the web content that you write shouldn’t be about yourself, your brand or your personal ambitions and business goals. It should be about your readers. This is precisely why great copy involves a deeper understanding of your audience. Just like the great David Ogilvy once said, “advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” Therefore, you should realize who you’re writing for, how your readers think and what exactly they want from you.

All in all, The King’s Speech provides a few useful valuable lessons enabling copywriters to enhance the quality of their work and build solider bridges between themselves and their clients and prospects.

 

 

content inspired by TV

Wibbly Wobbly, Timey Wimey: 4 Ways TV and Movies Can Inspire Content

Image credit: screendwellers.com

Are you stuck in a content rut and just can’t get out? Do you like TV and movies? TV and films can be incredible for content inspiration and you may just find yourself able to come up with some great ideas by spending some quality time binge watching your favorite show or having a movie night. So get settled in with a bowl of popcorn and get ready to learn some neat tricks!

Exterminate the Content Myths!

First off, let’s discuss the myths of how detrimental Netflix can be to writers. You have no doubt seen articles that bash streaming services or movies as time wasters and that in order to be productive you have to avoid them at all costs. The reality is, a television show or a movie might just get you out of a content rut or may even give you a T.A.R.D.I.S full of ideas. Writer’s block happens to the best of us and we all need something that will break the horrible wall in our brains.

Here are a few ways TV and film inspire and help your content:

1. Bow Ties and Fezzes … Are Cool. In the age of viral media, you want to be relevant and cool. Watching new television series or films will help keep you up-to-date with what is popular and trending. However, don’t limit yourself to what you think is popular because you may find that there are many older shows or films that are still quite trendy or are rising in popularity again. Take A Clockwork Orange for example – a lot of people in the 70s watched this Kubrick classic, but it became the film of the counterculture. Because of this, it eventually lost mainstream popularity, until now. Now Alex’s signature style and Nadast language is everywhere. People are constantly doing A Clockwork Orange mashups. It is trendy again, and this time it is not just for a small counterculture (though many still argue it is more of a counterculture film and book). The best way to know about classics becoming popular again is to watch Twitter and Facebook to keep up with all the current trends. You’ll be surprised just what all is popular.

2. What Would River Song Do? Do you remember those times in English class where you had to write character comparisons? Wasn’t that fun? When it comes time to write your content you should do just that, compare and contrast things in a way your favorite character would or write it from their point of view. It will provide some unique insight into your product and promote more involvement for yourself and your readers. You’ll find that you have a blast writing content in a different character’s voice; try it the next time you hit a rut.

3. Daleks Are Not Cool (To the Doctor, That Is). If you’re always rolling around with an egg beater for a gun and screaming “Exterminate” readers will leave you faster than the Doctor (9) running away from family dinners. TV and films show that being negative is a sure fire way to lose readers and customers. Sure, you may post a few “do this, not that” posts but try to keep them at least somewhat nice. We write some heavy hitting pieces, but we make sure to put humor throughout to lessen the blow and help make it memorable instead of making readers furious. Also, another uncool move is spoiling things for readers, whether it is your own content or the show you are using as inspiration. Spoilers are a big deal on the Internet right now, and while many have valid arguments on both sides, you don’t want to be responsible for saying who died on that really popular show.

4. Don’t Pull a Moffat. You want to pull on heartstrings occasionally, but it isn’t the best method to make every single piece of content something that will make your readers violent. Stephen Moffat is a prime example of this with both the Doctor Who series and Sherlock. The fandoms are ready to riot after any episode he films, which are usually season finales or other major episodes (Christmas specials and the Doctor Who 50th Anniversary). Readers will not appreciate it if you continually try to manipulate emotions via headlines or other content. In fact, people are slowly pulling away from Upworthy titles because they really don’t like feeling manipulated. Keep the emotional posts for occasional use only and you’ll find you have a perfect piece of content  – just like Vincent and the Doctor (not directed by Moffat, but a great example of expertly using emotion).

Inspiration Can Be Found Anywhere

“But I am not much of a TV person. How else can I get inspired?” Well, you don’t need just to watch TV or films; you can gain inspiration through video games, reading, magazines, museums, and so many other things, Copyblogger writes. Use history as a framework for your next content piece or do a whole month based on dinosaurs. Anything can be used for inspiration; so don’t let the Daleks get you down.

In The End, The Doctor Likes To Read and Learn

The Doctor has had several adventures that have been pretty fun. Some of these adventures center around authors and, as we find out, the Doctor knows a lot about them. He has read and met Charles Dickens, William Shakespeare, and Agatha Christie. Sometimes, he just sits around the T.A.R.D.I.S reading about quantum mechanics. This Time Lord loves to learn and his adventures are made so much more interesting because of it.

Take inspiration from the Doctor and read or listen to a wide selection of different authors and on several different subjects. The more you read, the more you learn. Always being willing to learn will help you as you try to write new and exciting content. Learn about science, the English language, history, geography and the world will open up to you. So take some time and sit on your couch to tune into documentaries or the latest trendy show or head on over to your local used bookshop and pick up a few paperbacks on subjects you know nothing about and watch your content soar!