10 Easy Ways to Get Your Content Calendar Ready for the Holiday Season

10 Easy Ways to Get Your Content Calendar Ready for the Holiday Season

Alecs is our Client Accounts Coordinator at Express Writers. Did you know… Thanksgiving is just 1.2 weeks away; there’s a little less than a month until Chanukah; and six weeks till Christmas. We’re not trying to stress you out about getting the turkey in the freezer and gift-wrapping started, though. (Unless you haven’t! Get on … Read more

How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures

How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures

Alecs is the Client Accounts Manager at Express Writers. Content is a little bit like clothing. We all know which types we like best and, after awhile, it’s easy to get stuck in a rut so to speak, recycling the same 4 items time and time again, leaving 90% of the vast closet untouched. While … Read more

15 Spook-Tacular Ways to Create Engaging, Tractionable Content

15 Spook-Tacular Ways to Create Engaging, Tractionable Content

Much like a creepy haunted house, bad copy is riddled with cobwebs, scary verbal arachnids and misplaced modifiers that leap at you from behind cracked doors. This Halloween season, the last thing you want to do is scare away your precious readers with bad copy. Instead of entertaining this horror show, focus on creating spook-tacularly … Read more

Taking Content Ideas from an Award-Winning Movie, The King’s Speech

Taking Content Ideas from an Award-Winning Movie, The King’s Speech

Image credit: Trinitynews.ie If you love award-winning historical movies that motivate you to pursue your most ambitious dreams, chances are that you have enjoyed (or will enjoy) The King’s Speech. This 2010 masterpiece directed by Tom Hooper won 4 Oscars in 2011 for Best Writing, Best Direction, Best Actor and Best Picture, outshining all its … Read more