What Are Gifographics & 10 Ways To Use Them in Your Visual Content

There’s a hot new player in the world of content creation, and it’s called a gifographic.

Gifographics are the next level to the amazing visual content piece known as an infographic. And gifographics are taking it to a whole ‘nother level. In addition to being more engaging and more interactive than infographics, gifographics are also ideal for mobile displays and primed to make a huge impression in content marketing as we know it.

Curious to find out about this innovative form of content?

Curious to learn how you can use them in your content marketing?

Let’s discuss.


What is a Gifographic?

In many ways, gifographics are the close cousin to an infographic. Infographics, of course, use images and text to provide an informative piece of content for users. GIF-ographics are an infographic… and just what the title suggests, with the parts of a moving GIF. See the differences in our two creations below.

Much like an infographic, a gifographic works by providing a platform for a lot of information in a small space. Gifographics, like infographics, also feature images but, decidedly unlike infographics, gifographics are animated. And gifographic” is a term that Neil Patel coined back in 2014. 

“GIF” is an acronym for Graphics Interchange Format. GIFs were one originally of the earliest forms of moving images on the web and they’re still massively popular. Sites like BuzzFeed use GIFS in their content all the time for high engagement, and Facebook just began allowing GIFs in its newsfeeds. Twitter allows direct GIF uploads, too. For example, here’s a GIF from a Twitter participant during one of our #ContentWritingChats:

While GIFs are short, sweet, and often hilarious, they lack one big component: they don’t often provide a ton of information for users. While they’re great for cat videos or images of people falling down, they haven’t dominated the “informative content” market until now. Combined with the traditional format of an infographic, gifographics have the potential to provide huge value for users and marketers alike. Published late 2015, our gifographic already has over 300 shares thanks to the fact that it illustrates the concepts while also providing a transcript and some helpful information for our readers. Effective, right? We think so, too. We even repurposed and cut the top of it as a GIF for an Instagram video:

While infographics are far from dead and are still effective in many ways, it goes without saying that they don’t work as well today as they used to. This is part of the reason gifographics are coming into popularity right now. One of the most important aspects of a gifographic is that it harnesses the power of video content, which is fantastic because an estimated 69% of all web traffic will be directed at video content by 2017. This means that the future of gifographics is bright and that you can benefit from incorporating them into your marketing strategy right now.

The Content Sea

We’ve talked before about the idea of the “content sea.” Today, the average social media user is confronted with MORE than 285 pieces of content each day. What’s more, people receive roughly 121 emails a day and the web at large shares over 27 million pieces of content on a daily basis. With that in mind, it’s no wonder that we’re suffering from content burnout. This may be one of the many reasons that people are on the lookout for concise, valuable, informative pieces of content now more than ever: we simply don’t have time to read 5,000 word articles or pick apart the meaning of long-form.

It would seem that we’re between a rock and a hard place. As the web continues to grow and as tech continues to develop, everyone needs content to make their businesses run, but more and more consumers are becoming burnt out on content.

So what’s the answer?

How do we create content that readers want to read? How do we create content that doesn’t immediately sink to the bottom of the content sea?

The answer is simple: make it more interesting.

This, my friends, is where the power of gifographics enters the picture.

How Gifographics Can Help Your Content Stand Out

Gifographics combine several of the things consumers love – information, visual interest, and conciseness – into one highly-shareable and highly-viral package. Gifographics are extra exciting right now because they’re just starting to break into the mainstream. While people beyond a select group of content marketers are starting to get familiar with this content form, they haven’t saturated the market yet, which means the grounds are ripe for marketers who want to jump on the bandwagon.

One of the reasons that gifographics are so effective is that people are 323% more successful at following directions that include illustrations than text-only directions. Additionally, we remember an average of 80% of what we see, compared to only 30% of what we read. These facts illustrate the importance of gifographics and prove that marketers who aren’t using them should be.

5 Key Benefits of a Gifographic

Aside from being immediately understandable and digestible by readers, gifographics offer a series of important benefits:

1) Gifographics boost SEO

According to Neil Patel, gifographics are one of the primary pieces of content that marketers can use to boost SEO rankings, help build authority, and gain readers.

2) Gifographics go viral

If you think infographics are the perfect vessel for “Going viral” you should check out what gifographics have the potential to do. A recent Buffer study found that when blog posts feature animated graphics, they grab more social shares than their un-animated counterparts.

3) Gifographics create engagement

If you were to take all of the information we used in our SEO content gifographic, it would read like a small novel. In gifographic format, though, it’s bite-sized, pared down to what’s important, and easy for readers to approach.

4) Gifographics accommodate the mobile revolution

2015 was the year that mobile search surpassed desktop search in 10 countries and there isn’t a content format that’s better for mobile devices than the gifographic. The value of vertical displays and immediately accessible information can’t be underestimated and marketers who put out gifographics are likely to see a boost in their mobile traffic.

5) Gifographics create diverse content

The average B2B marketer uses 12-14 different types of content in his/her marketing system. As new types of content continue to emerge, this number will continue to grow. High-performing types of content like the gifographic, however, have staying power that has the potential to add a great deal of value to a marketing plan.

10 Tips on How to Use Gifographics in Your Content Marketing

1) Use Gifographics to repurpose content

A gifographic is the ideal platform for repurposing content. Whether you’re looking to revive some old posts or produce a jump in your traffic, gifographics have the potential to come to the rescue. Use them to turn seldom-read blog posts into interactive visual content or to compile facts.

According to Content Marketing Institute, one of the biggest goals of B2B marketers going into 2016 is to “create visual content.” The gifographic provides a solid platform for doing that while also allowing you to get some extended use out of your old content.

2) Use Gifographics to diversify your content

One of the biggest secrets to effective content marketing is diversification. By using a variety of different types of content in your marketing strategy, you keep readers’ interest and ensure that you’re meeting your audience on their various platforms. Gifographics are a fantastic way to shake up your content creation schedule and provide your readers with content they’ll love. Although there aren’t statistics available for gifographics quite yet, we know that marketers who use infographics grow their web traffic an average of 12% compared to their counterparts. If this is true, just imagine what a gifographic can do!

3) Use Gifographics to add interactive content to your site

Interactive content yields 50% more engagement and twice as many conversions as non-interactive content. Sites such as KissMetrics have been proclaiming that the age of interactive content is upon us for months now and there’s no doubt that they’re right. Interactive gifographics use two-way quiz-like questions to promote interaction with the reader and promote bonding to your company. By combining the forces of interactive and visual content, you create a content supernova that’s bound to break the Internet.

4) Use Gifographics to showcase your brand’s personality

The days of stock photos and boring company websites are dead, or at least they should be, and one of the most sure-fire ways to stand out in the content sea is to create content that showcases your brand’s unique personality. A gifographic is a great way to do that. Because a gifographic allows you to have complete control over the imagery and text used, it’s a fantastic platform for helping your customers understand your culture and insights even more. This can help promote bonding and engagement from customers.

5) Use Gifographics to promote social sharing

Now that popular social media sites like Facebook are embracing GIFs, the gifographic has virtually unlimited potential. Create and distribute gifographics to increase social sharing or to expand your reach on social sites. This can spread the word about your brand and create increased sales and conversions over time. Since visual content creates about 94% more views than non-visual content and has the potential to increase your likelihood of being contacted by qualified leads by upwards of 60%, it makes sense to incorporate visual gifographics into your social media strategy.

6) Write clear titles for your Gifographics

In many ways, a gifographic needs to be treated like any other piece of visual content. Your readers need to understand immediately what it’s about and how it can/will benefit them. While gifographics can be hugely informative, they also possess so much information that they can be overwhelming if they’re not laid out correctly. For this reason, it’s important to write great headlines for your gifographics (just like it is everywhere else) and to ensure that your readers can immediately discern what the gifographic is about.

7) Make your Gifographics relevant

Just because gifographics are fun and exciting doesn’t mean you can make one about just anything and expect it to perform well. Instead, focus on making your gifographics relevant to your audience. For example, Express Writers is a content marketing agency, so I created a gifographic about SEO content. This is relevant to our clients and readers and provides value for both groups.

8) Make sure the information in your Gifographic is credible

This is a very important pointer – gifographics are content that is boiled down to nothing besides facts and statistics and, because of this, it pays to check and double check that all of your facts are accurate and your sources are reliable. This saves you from getting into hot water with competitors and ensures that you’re providing valuable content to your audiences.

9) Keep your Gifographics consistent

Just like everything else in content marketing, it’s important to maintain a level of consistency in your gifographics. This doesn’t mean that every one of them has to be exactly the same. Rather, it means that you should maintain a level of consistency in your voice, formatting, style, and information. This will help spread the word about your brand and ensure that you become a leader in the gifographic revolution.

10) Refresh Gifographics regularly

Even if you create a great gifographic, you can’t exactly expect to publish it and then ride the wave of its success forever. Not only is this unrealistic, but it’s also short-sighted. Great gifographics are valuable, yes, but they need to be backed up by the creation of other great gifographics. To ensure that your company is meeting this need, include gifographics in your editorial calendar and be sure to distribute them regularly alongside your other content. This will keep you on the cutting edge of gifographic creation and ensure that you’re staying atop the content sea.


As content marketing continues to change, it goes without saying that we’re going to see the emergency of new and exciting forms of content. Right now, the gifographic is the hot kid on the block… make that “sassy” kid, in fact!


sassy kid

So, tying it into your content strategy ensures that you’re providing value and information to your readers, which is the first and only way to truly win at content marketing. Thumbs up to you!

We offer gifographic copy and creation services. Head on over to our infographic product and select Gifographics!

How To Use 3 Major Content Game Changers: Infographics, eBooks & Brochures

Alecs is the Client Accounts Manager at Express Writers.

Content is a little bit like clothing.

We all know which types we like best and, after awhile, it’s easy to get stuck in a rut so to speak, recycling the same 4 items time and time again, leaving 90% of the vast closet untouched.

While you may not be literally reusing the same pieces of content over and over again, I’m willing to bet you probably reuse the same types of content – blogs, tweets, links, etc. While there’s nothing wrong with this content on its own, it can make your brand feel stale, boring and predictable if you don’t branch out – just like that dingy grey sweatshirt you love so much.

But what if you brought in fresh new infographics, ebooks and brochures into your content wardrobe?

It might make your brand feel a little like this…

new clothes

3 Amazing Content Forms & How to Benefit From Them: Infographics, Ebooks, Brochures

Major content game changers

In order to switch it up and give your brand new life, try experimenting with the following types of content.

1. How To Use Infographics

Infographics are the belle of the ball right now in content. Their most obvious winning factor is that they drive insane traffic to your site. Just how insane, you ask?

  • Infographic search volume has increased over 800% in the last 2 years.
  • The brain processes visual information at a rate 60,000 times faster than it does textual information.
  • 65% of people classify themselves as “Visual learners”
  • People who use infographics on their site grow an average of 12% faster than those who don’t.
  • Infographics are shared on social media 3 times as often as all other types of content, which means they have a high potential to go viral.

Personally, our brand infographics, like this one, have garnered 3x the average shares one of our blog posts gets.

How’s that for content that is in-demand? In addition to being in-demand, though, infographics are also amazingly functional. This owes to the fact that infographics pack a ton of information into a small, easily digestible mechanism and can help your readers better understand your topic. Because of this, they’re shared more often, viewed more often and understood more comprehensively than text-based content.

In order to use infographics effectively in your content, there are several things you need to consider. First of all, the infographic should be strictly information-based. Don’t ever use an infographic to pitch your company’s many virtues. These infographics defeat the point (viral information sharing) and use the infographic’s power for evil rather than good. Instead, focus on taking an issue your industry faces, a hot topic that will encourage sharing or an interesting development and breaking it up to provide your audience with further information. If you need help coming up with an in-demand and genuinely interesting topic for your infographic, consider consulting resources like Google Trends or viral Twitter hashtags.

Once you’ve chosen a topic, you’ll need to gather information. When citing sources for your infographic, make sure they’re reputable sources comprised of industry experts and high-profile sites. Pulling information from obscure sites increases the likelihood that the information will be incorrect and decreases the likelihood that your infographic will receive a good reception (people don’t like sharing faulty information, after all). When gathering info, think about which statistics will make a good visual. Increase or decrease in revenue, for example, can be illustrated by a bar graph. Stick with great sources and highly visual statistics and you’ll have a great infographic in no time.

When it finally comes time to design your infographic, you can either pay a designer (don’t be surprised, though, if prices top out around $1,000) or you can do it yourself. Free web-based platforms like, Piktochart, get the job done with professional results and can help you stand out from the pack in an instant.

2. How to Benefit From Ebooks 

Ah, eBooks – the quiet princesses overthrowing the palace one step at a time. Ebooks now top paperbacks in sales numbers and are set to completely overtake the paper dynasty any day now. As a marketer, though, it’s possible that you don’t want to sell your eBook and that you only want to use your eBook as an incentive. This is without a doubt how eBooks rose to prominence in marketing and is still one of the primary ways they are used within content strategy.

The reason for this is that bundling has long been a market strategy to help consumers make purchasing decisions and to help differentiate a company from its competition. For example, when a consumer purchases a piece of clothing from an online outfitter and finds a $100 voucher for a new online wine club (a sister company of the clothing retailer) enclosed, that consumer is much more likely to buy from that retailer in the future. Similarly, when a customer visits your site and finds that you’re offering samples of your content or (better yet) entire courses for free in eBook form, they’re very likely to stick around to see what else you have to offer. This approach also proves to consumers that a company is so confident in the quality of its product that it is happy to literally give some of it away.

Though compiling an eBook may sound complicated, it’s pretty simple. All you need to do is find a topic you want to write about (consider serialized topics you’ve blogged about in the past, consistent questions your customers ask, a problem many of your customers have or a new development you’re excited to debut) and write content (for more information about how to actually write an eBook, check out this HubSpot resource). In order to ensure that your content is as good as it possibly can be, ensure that it compliments your current brand, that it looks professional and that it is executed with precision. Enlist professional help to get your cover image on point and then give the eBook away as an incentive to subscribe to your company’s email list or as a promotional item bundled into more extensive courses or workshops.

3. Brochures Are Coming Back & How You Can Use Them

Did you think that brochures were an archaic form of marketing that nobody used anymore? Did you think that they were reserved for medical companies in doctor’s office waiting rooms and weight loss products? Think again. When done correctly, brochures can be a helpful piece of content that is ideal for spreading the message about your services and helping customers understand your mission. Alternately, brochures can be used to announce new products or services or to promote excitement surrounding sales.

Thanks to today’s technology, it’s completely possible to design web-based brochures that can be downloaded as a PDF or delivered directly to your customers’ inboxes. No matter what form you choose for your brochure, there are a few rules you should always abide by when creating brochures. The first is to be knowledgeable about your customer. Consider what the point of the brochure is – are you looking to promote information? Boost excitement? Introduce a new service? Now think about how the brochure needs to be laid out in order to communicate that – what kind of information does it need? Which questions should it answer? Once you’ve answered those questions, you can dedicate yourself to the writing process. In many ways a brochure is a small sales pitch and, as such, you should be writing great headlines and ensuring that your CTAs are on point. Even though a brochure is a somewhat rare form of content nowadays, it needs to fulfill all of the tasks of any other piece of content: provide information, intrigue audiences and tell them where to go next.

The Case for Content: How Infographics, Ebooks and Brochures Can Overhaul Your Brand

Today, everyone is online. That much is obvious. What people do online, though, is a bit more of a toss-up. While you may have a good audience for blog posts or podcasts, expanding out into other forms of content can help you reach new audiences and promote your message in a different way.

There are dozens of different types of content but for the brand that truly wants to overhaul its image and put forward a brave new face, there is no content so heavy-hitting and valuable as infographics, eBooks and brochures. Customizable, highly distributable and easy to create, these pieces of content are a fantastic way for you to spread information, drive people back to your site and ensure you’re casting your net as widely as possible.

Because, hey, while we all love that dingy grey sweater, it’s time for a change every now and then, don’t you agree? Who wouldn’t want their brand refreshed and dressed as well as a Marilyn Monroe?

Check out our infographic service to get started!

infographics and content marketing

Are Infographics A Worthwhile Investment For Your Content Marketing?

As little as two years ago, some of us said the infographic got hammered and it just wasn’t worthwhile anymore when it came to content marketing strategies. Is this true? Are infographics on the down and out, incapable of spicing up and improving our content marketing plans? Is it possible to still create quality infographics, or should we forget about them entirely and try something else?

According to a recent article by CopyBlogger (and we’re talking end of September kind of recent), research suggests that publishers who leverage infographics tend to grow in traffic by about 12 percent more than those who don’t. In fact, they went so far as to present the information in…can you guess it? That’s right! An infographic:

copyblogger infographic

Photo credit CopyBlogger

Wow! It makes you think twice about infographics, now doesn’t it? Maybe these little visual packets aren’t so bad after all?

The What’s What of Infographics

According to Wikipedia, infographics are information graphics. They have a pretty rich history, dating back as far as 1626 when Christoph Scheiner published the Rosa Ursina sive Sol. The very first infographic debuted in this publication and illustrated the Sun’s rotation patterns so that non-scientific minds could easily grasp the concept.

Today, infographics are still visual representations of data or information. They’re a prime means of turning complex information into something almost anyone can quickly understand. Unlike 1626, today they are social media friendly. It’s not uncommon for these tidy pieces of content to go viral. They appeal to our visual senses, which often make them initially more powerful than our standard text based content.

Yet, these handy marketing tools have flaws. You’d think that a content type dating back to the 1600s would be perfected by now! Then again, how many of us saw the Internet coming? And in all honesty, how many of us can accurately predict just how Google will react to the content types we choose?

The Downfall of Infographics

The biggest downfall to information graphics is the fact that Google can’t index the content contained within them. The same issue applies to any image we choose to use. Crawlers are not (yet) sophisticated enough to capture the words on images and index them.

As is the case with every type of content out there, it’s entirely possible to produce low quality. If you’re not careful, you can create awful infographics. According to CopyBlogger, Google’s Matt Cutts had some pointed observations about bad infographics:

  • When it comes to topics, they can get off topic.
  • It’s not uncommon for the facts contained within them to be of poor quality.
  • The link (or links) associated with infographics often go to sites that are completely unrelated.
  • The link (or links) embedded in the infographics are sometimes undetectable by viewers.

Cutts wrapped up his observations by concluding that in the future, infographic-type links just might be discounted or devalued by Google. So, the point is you have two outcomes when it comes to infographics:

  1. Nail it! Produce a high quality, well researched, gorgeously presented, relevantly linked information graphic. It won’t be indexed by crawlers, but it will be a one hit wonder that can be repeated with new products that increase traffic and boom your business.
  2. Fail It. Produce low quality infographics void of confirmed facts and relevant links that are eye catching but otherwise worthless. They won’t be indexed by crawlers, but they won’t be one hit wonders either. Low quality = get hammered (no, not with alcohol) and you’ll be in danger of infographic type links getting devalued.

But there’s something else to think about, too. Are you infecting the Web with an unwanted virus?

Second-Degree Duplication

Do you have a case of second-degree duplicate content? It’s a plague that just doesn’t seem to let up, as discussed by Eric Enge and Matt Cutts. What are we talking about? Second-degree duplicate content is when a user goes to pages that all contain the same information. Even though they aren’t identical and thus identified as duplicates, they’re so similar that the user frowns and clicks the back button because the information they’re after just isn’t there.

The problem with this scenario is that no additional value is being brought to the reader. No, the content isn’t duplicated, but it’s not bringing anything new to the table either! How does this relate to our discussion of infographics? Well, if you’re not careful, your infographics will simply rehash information and cause second-degree duplication, the kind that isn’t technically duplicated, but doesn’t offer anything of value either.

Repurposing Content Doesn’t Mean Rehash the Same Old Same Old

Infographics have taken off in the content industry as a means of repurposing older content into a new form of media capable of drawing a diverse (and fresh) audience. We’ve talked about turning long-winded copy into a handy infographic as a tactic for making your content go viral. But there’s an element that you have to consider if you expect infographics to be a worthwhile content marketing investment: Fresh perspective.

There’s absolutely nothing wrong with repurposing content via an infographic, but you must offer somethingof value. This means you must offer something new. Otherwise, your repurposed content will be little more than a fancy case of second-degree duplication, and it could very well fail.

Infographics as an Asset

At the start of 2014, we ran a series of blogs tagged 2014 Success, and success number five was all about why you should create infographics. We even provided a brief how to that handed our readers 10 popular ways of using infographics. The truth is this content type is a worthwhile investment IF you do it right. So without further ado, here’s your short guide to creating assets in infographics:

  • Focus on Relevancy: It’s the key to every type of content. If it’s not relevant, don’t use it. It’s really that simple! Google is not a fan of irrelevant links or content. Period. (I want to add in an exclamation point because this point just cannot be over emphasized!) It doesn’t matter what we’re talking about content wise. If a link is irrelevant or a stretch, it’s just not going to do good things for your content or your website, and in the end, it contributes to low quality. So don’t go linking to irrelevant websites just for link value. You’re aiming a gun at your foot, and it’s only a matter of time before it goes off.
  • Fact Quality Matters: You can present facts within a layout that is to die for, but it will be for nothing if those facts are flimsy. Audiences know what infographics are, and they know that these content mediums are supposed to contain facts. If they realize the facts you’ve chosen are unverified and ultimately inaccurate, you’ll lose readership instantly. And what’s worse, you’ll lose credibility, authority, and trust. Ultimately, you will risk alienating your audience, which includes paying customers. Customer loyalty could quickly become a thing of the past. Fact quality really does matter, even when the text isn’t crawled and indexed.
  • Hunt for Sources: It’s easy to get so carried away with the visual aspect of an infographic that we forget to pay attention to our fact quality, but the same applies to hunting for sources. Before you even begin creating an infographic, you should be hunting for sources to reference or link to, and they must be relevant. If you’re repurposing content, it’s not a bad idea to build in a link to that original piece of copy. It’s also helpful to build links to sources that back up the claims your graphic is making. And don’t forget to make those links visible. If your audience doesn’t see them, they’ll never know to click.
  • Repurpose That High Value Content: So, it’s not going to happen overnight. Let’s just state that up front. Infographics are one of the most amazing ways of repurposing your high value content into an audience frenzy that contains a little something new. But you’re not going to create 10 of these overnight. They’re going to take time, just like that high value content takes time to create.

Infographics are an asset, but they’re also a workhorse. They have few limitations outside of staying away from thin or poorly prepared content. We thought the value of these assets was degrading, but the truth is it was a dip in quality that sent us reeling. Is it really surprising? Bad quality causes bad things! High quality causes good things.

Dedicate yourself to awesome quality. It’s the key to everything. I know, it almost sounds too good to be true, but don’t let this simple statement fool you. Awesome quality isn’t easy. You can’t snap your fingers and make it magically appear. It’s going to take work, hard work. But you can do it. And as a result, you’ll find that infographics are truly a worthwhile investment for content marketing.

 Photo credit: Rawpixel / iStock


infographics tips

How to Write Great Content for Your Infographics

In recent years, infographics have become a huge deal in online marketing. HubSpot reports that not only are infographics liked and shared on social media three times as often as any other type of content, but they’re one of the content marketing tactics with the most dramatic rise in adoption in recent years.

The popularity of infographics has to do with several things: for one, they’re visual and textual, which makes them a powerful vehicle for education. Secondly, they’re easy to share and simple to skim, which makes them perfect for our instant-gratification digital world.

With all that in mind, there’s never been a better time to dive into infographics and start using them in your online marketing.

But how?

Today, we’re going to break down how to write great content for your infographics, so you can start developing custom visuals your readers will go wild for.

What is an Infographic?

If you’re not familiar with infographics, your first question will be “what is an infographic?” Whether you know it or not, though, you’ve seen infographics. Infographics use visually appealing graphics and informative text in a way that’s engaging to read and easy to understand. For an example, check out this Express Writers infographic on the history of SEO:

infographicLike this infographic? Get more tips from Express Writers.

While it might just seem like this infographic is another way to deliver the same information, think, for a moment, about how this post would look in straight text format. Most people wouldn’t dive into a textual timeline because it promises to be dense. Put that information in an infographic, though, and it’s much easier to access. This is the ultimate value of infographics!

How to Write Winning Content for Your Infographics: 10 Steps

Now that you know what infographics are let’s talk about how to create them. Even if you’re not a visual design expert, you can still write award-winning text for your infographics. Here’s how:

1. Strike A Balance Between Text and Visuals

First things first, let’s talk about balance. There are two parts to an infographic – data (info) and design (graphics). Of course, both are important, so it’s critical to strike a balance between the two. If you have excellent text and blah design, your infographic won’t work.

For your infographic to function as well as possible, the visuals and text need to work together to create a cohesive experience. With this in mind, consider how your visuals and text will work together as you write your infographic copy.

2. Keep It Concise

While infographics can be lengthy, the independent elements within them don’t offer a ton of room for text. As such, you need to be careful with your choice of language. Infographics are great places to learn to say complicated things in simple ways. Be sure that all the language you are choosing supports your main points and helps readers understand the “meat” of your infographic.

3. Create A Narrative Arc

Although an infographic might just look like random bits of information stuck together in a graphic, it’s anything but. In fact, all the best infographics have a narrative arc that helps readers make their way through the process. This narrative arc could rely on sections, a series of chronological events (in the case of our History of SEO infographic, for example), or a story line. As you write, keep this narrative arc in mind.

4. Start With The Data

When creating an infographic, don’t overwhelm yourself with design and text at the same time. Instead, start by gathering data. Look for high-quality, reputable sources (with high Trust Flow and Alexa rankings), and compile a high-quality list of statistics, attention-grabbing facts, and pointers.

Again, you don’t have much room for text, so be sure that you’re keeping everything you do include impactful and meaningful. Remember: your data is the foundation of your infographic. Build it stable and strong, and your readers will love you for it. Make it shaky and weak, and the whole house will fall in.

5. Look at Examples

If you’re new to infographics, it will help to look at examples of great content to get an idea of what you should be doing. For best results, look at infographics both in your industry and outside of it. The more examples you can gather, the deeper your understanding will be about what it takes to create award-winning content.

6. Keep It Relevant

Today, it’s not enough to keep your infographic text short. It also needs to be relevant. The value of infographics is in the simple delivery of helpful information, so the more relevant your infographic is, the better it will perform with your readers.

If you continually produce infographics that are timely, informative and relevant to your clients, they’ll start to regard you as an expert resource. They’ll also start to pass your valuable content along to other readers This can lead to your content being passed through social networks and creating more traffic to your website.

Once you know what kind of content you want to put out there, it’s time to dig for actual ideas so you can zero in on one brilliant topic. Even if you already have an idea of what your content is going to be about, you still need to do some research on it to ensure it’s as relevant as possible for your audience. This is the stage that eats up a lot of time in content creation, but you just cannot bypass it and expect to end up with great content.

Simply put, what you need to do is determine what topics are popular in your niche. What are your customers and prospects currently talking about or interested in? What are the most relevant and trending topics? What issues are likely to become popular soon? Here are some smart ways to find this information:

  • Start with a basic Google Search for infographics on your keyword.
  • Turn to to view existing infographics in your area of interest.
  • Use a tool like KWFinder or BuzzSumo to find trending keywords and topics.
  • Use Quora, Digg, or Reddit to discover the most popular topics and stories that are being shared the most online.

7. Keep it Cohesive

The best infographics look and feel consistent. While the look will depend in large part on your designer, the feel comes down to the voice of the infographic. Keep it cohesive and predictable, rather than changing it from section to section. This will help your readers understand what’s about to come and learn to recognize your infographics across the web.

8. Use Emotion

Great content must also be compelling and capture viewers’ emotions. Include a data set in your infographic that will strike an emotional connection with your audience. Make viewers relate to your content.

Make them stop and think. Give them something to be curious about. You want a part of the infographic to connect to people emotionally to spark conversation, which will lead to content sharing, linking, and brand awareness.

9. Use Power Words

Infographics and headlines have a lot in common. While headlines are short, impactful, and attention-grabbing, infographics are, as well, and optimizing them accordingly can make a significant difference. One of the best ways to overhaul your infographic copy is to use power words throughout.

These power words, designed to be short, punchy, and impactful, will help readers connect with your infographics and act in the needed places. They’ll also make your infographics easier for people to share and interact with.

Remember: while some words sell, others make people feel bored and uninspired. Shoot for the former.

10. Format The Infographic Correctly

When you format your infographic, you’ll want to follow this format:
Infographic header
Introductory copy

  • Fact 1
  • Fact 2
  • Fact 3
  • Etc.


  • Fact 1
  • Fact 2
  • Fact 3
  • Etc.

[Repeat subheaders and bulleted facts as often as needed to flesh out your infographic]


Links to sources ( links)

The closer you can follow this infographic formatting outline, the easier it will be for your designer to create a beautiful infographic that follows the flow you had in mind.

Additional Tips

Those ten tips will help you build the foundation for a great infographic. Now, here are a few additional tips to help you make it shine:

Consider Outsourcing Content

Infographics are brief and direct to the point, so they should be a breeze to write, right? Unfortunately, it’s not always the case. Infographics take time and effort to develop and create. If you’re finding this out for yourself as you struggle to produce an infographic, consider outsourcing to a competent copywriter who can devote time to research your topic and create your content. Just provide the copywriter the subject of the infographic and a simple outline or project brief to let them know your expectations.

Use A Knockout Headline And Sub-Headlines

Headlines should be short, direct and filled with keywords. More importantly, they should grab attention instantly. Good headlines always have one strong word that creates an emotional hook to attract viewers. At the end of the day, the goal is to create compelling headlines that pose intriguing questions or a promise to share useful information.

Addressing the viewer directly in your headline (use the word “you”) and using numbers are other great tricks to draw attention! In addition to your main headline, use subheaders to highlight the sections of your infographic. Include relevant keywords and power words throughout your subheaders for greater impact.

Avoid Over-Branding

Branding is important when it comes to creating an infographic, but too much will kill it. Of course, you want to brand your infographic to let viewers know your company created it, but you want to do it in a subtle way. Remember: an infographic isn’t explicitly promotional material.

Don’t be tempted to stuff your content with mentions of your brand name or product/service names. If you do, you’ll come off as “salesy, which is a big turnoff for viewers. Remember, if you have engaging and exciting content, people will be interested in learning more, so you don’t have to sell yourself constantly.

Use Accurate Information

Half of the value of an infographic is the information it contains. The very purpose of an infographic is to relay information. You want to develop content that people can use, so it must be accurate. Whether you’re the one supplying the data or presenting facts from another source, make sure they’re accurate.

Check your data and check it again. Use only trustworthy sources and cross-reference them to verify facts. Including incorrect facts and stats in your infographic makes your brand seem lazy and sloppy. Of course, don’t forget to list your sources at the bottom of the infographic to establish credibility. You should also go back and periodically update your existing infographics to ensure any statistics you included are still relevant and correct.

End With a Bang

Wrap up your infographic the same way you started it – with impact! Whether it’s a question or a statement, end with something thought-provoking and exciting to the reader.

Bottom Line: More Compelling Infographics Start Here

A great infographic can substantially boost your traffic and organic web search ranking. To succeed with your infographic, you’ll need to choose the right idea to begin with – one that matters to your audience – then make sure the actual content is informative, compelling and tight. Follow this with effective design and distribution strategy, and you’ll have a winner on your hands.

Looking for award-winning infographics from a reputable company? Contact Express Writers about our infographic services today.

infographics designing

Why & How You Should Create Infographics for Your Company

2014 could be your most profitable year yet! How? Well, we’re loading you up with vital content and marketing information, all designed to increase your company’s exposure and profitability during the New Year. And one of the hottest tools is our topic today—infographics!

One of the marketing tools currently said to be marketing gold is the infographic.

Have you heard of them and wondered just why and how it might be of use to your company? We’ve dug into the infographic trenches and even tried using a couple of them ourselves.

Let’s take a look as just why you should do more than think about trying them out, and how you should implement infographics as a marketing tool.

What is an Infographic and Why It Matters for Your Marketing Efforts

You’re educated regarding information and graphic marketing. These two marketing types are practically the bread and butter of every successful marketing campaign launched by every successful business for decades. But what exactly is an infographic? It sounds like a combination of information and graphics, doesn’t it?

Wikipedia provides the simplest infographic definition. According to the online user-generated encyclopedia, infographics, also known as information graphics are graphic visual representations of data, knowledge or information, created with the purpose of presenting complex information in a quick and clear manner. A great example of an infographic is the weather report, which is a visual graphic depicting information about the weather. Graphs and charts presenting statistical data are another type of infographic. Think of an infographic as visual storytelling; it packs a strong and strongly memorable visual message.

Infographics took on a dramatically new meaning for the marketing world with the advent of social media sites. Thanks to Facebook, Twitter, and Pinterest, infographics can be seamless and rapidly shared from a single user or business to an audience—and potential customer pool—of millions, worldwide.

Why Use Infographics?

Forbes sums up the top reason for creating and using infographics using the headline, “Use Infographics to Boost Your Credibility and Traffic.” Business owners are always looking for proven ways to boost credibility and traffic, but just why do infographics get the job done? Let’s take a look:

  • Catering to short attention spans. Let’s be painfully honest, our attention spans are not what they used to be. We live in an information age. It’s streamed to us all the time; on the television, on the web, over our smartphones, on our tablets. We’re constantly bombarded with tons of useful information. How do we sort this information between our “must read” and “it can wait” lists? Simple! We look for the most captivating presentation. An infographic relays a complex message in a short, capturing format.
  • Visualization caters to the brain. Forbes points out an excellent fact. “Human beings are highly visual.” It’s a fact that we absorb visual information faster than written information. We also retain is more easily.
  • Ease of understanding. When infographics are properly created, they allow the audience to absorb and understand complex information in a fun and engaging format. When done right, this is why infographics can boost a company’s profile and website traffic.
  • Going viral. The goal of every serious business is to create a marketing tool that goes viral, meaning it explodes onto the web grabbing thousands of views, tons of new exposure and converts to sales. A good infographic can accomplish this goal effortlessly while simultaneously inspiring writers and bloggers to chatter, creating backlinks, and further company exposure.

Our highest converting email campaign of 2013 was our infographic campaign. It generated the most clicks and stirred up the highest amount of excitement and interest in our company to date. Why not tap into this proven marketing tool in 2014 and make it a year to remember as you gain record exposure?

10 Popular Ways to Use Infographics

Larger amounts of data and content are the latest trends in online content marketing. According to a TNW Blog article on top ways to use infographics  “the biggest question surrounding [this trend] has been figuring out the best way to interpret it all.” Infographics have been like the superhero flying to the rescue. These super powered creations pack a punch. Let’s review the ten most common uses of these power packed creations:

  1. A recruiting tool. Designers have used infographics on resumes for years as a way to visually simplify their careers by highlighting their specific skillsets with their own design style. Somewhere along the way, recruiters realized the genius of this strategy and started using infographics as a way to recruit for project management positions. Today infographics are used to effectively communicate the facts about a company and who they seek to hire.
  2. A data presentation tool. Statistical and numerical data have long been a bear to present. They have the ability to put the audience on snooze or baffle them completely. Thanks to infographics, data is easier to present in the form of easily readable and understandable graphs and charts.
  3. Simplifying the complex. As mentioned earlier, the primary goal of an infographic is to simplify a complex idea or complex information. Infographics are incredible educational tools, particularly when attempting to present an overview versus an in-depth analysis. The visual basis of the infographic helps students and audiences alike grasp complex topics through memorable and easily understandable visual collages.
  4. Explaining operations. Not only can an infographic simplify the complex, but it can also reveal the mechanics behind an intricate object with precision simplicity. For example, skilled designers utilize infographics to pull apart and demonstrate how complex products like clocks, cameras, computer components and smartphone work. Such creations can be great additions to user manuals, showing consumers how their product is built and the mechanics at work on the inside.
  5. Making startling comparisons. When we compare our business or product to something, we separate points into categories: likeness and uniqueness. Infographics provide an innovative way to display such a comparison in graphic form by creating visual parallels. Sometimes comparisons are difficult to express. Where words fall short, the visual aspect of the infographic comes through.
  6. Displaying thought-provoking facts. Thousands of fascinating facts that apply to your business exist, but not all of them are fascinating to the reader. On the other hand, a graphic display of a thought-provoking fact can command attention and stir up interest the reader might otherwise lack. Infographics are a superb way to bring facts to life, engaging and attracting the reader.
  7. A replacement for strained words. Let’s be honest, some topics are beyond words. Instead of spending hours straining our word choice, only to be disappointed and frustrated, turn to an infographic. They are perfect for visually explaining what words cannot. After all, a picture paints a thousand words—that’s why infographics are so powerful.
  8. Raise awareness. A lot of organizations specialize in important information that is all too often unpleasant or dry. Many companies support such organizations and need audience-friendly ways to express their connection to the issue without unwanted displeasure. Infographics have provided the answer to displaying unpleasant and stigmatic material in a professional way to raise awareness. A few fantastic examples of raising awareness for stigmatic and unpleasant topics include depression, post-traumatic stress (PTS or PTSD) and public safety. A wealth of information can be conveyed in a single infographic using powerful graphics and well-chosen text.
  9. Inform consumers. It’s a proven fact that consumers prefer to be educated. They want to make an informed and educated decision, not an impulsive one. They want to ensure their money is spent wisely on a product or service that fits their unique needs. Businesses have been working to instill confidence in their customers through numerous marketing tools, but infographics have provided a unique marketing opportunity. Through a single well-planned and well-executed infographic, a business can inform, engage, and motive a customer to make the informed decision to purchase their product. This nugget-sized marketing tool can then be redistributed throughout the web, reaching thousands upon thousands of new and eager consumers.
  10. Leveraging the holiday season. The holidays are when businesses expect to pull in their largest sales and when marketing campaigns flood the public scene. Audiences don’t want to be bogged down by hefty reading material. They want to quickly determine whether a product or service from your business will make the perfect holiday gift or simplify their holiday experience. Infographics have quickly become a successful ways to produce pertinent festive content that remains original.

While these ten tips include the most common uses for infographics, reading through them has no doubt sparked your imagination. The beauty of the infographic is its versatility and diversity. They are a marketing tool limited only by your imagination, which makes them a must have for your marketing toolbox this year!

How to Create an Infographic

Now that you see the benefits of using infographics, it’s time to talk about creating one. Any topic can be transformed into an infographic with a little thought and preparation. Think of your project as a collage. It will entertain, engage, and educate the audience. It will give the audience a memorable yet informative reading and viewing experience.

  • Step 1: Choose a topic. The trick to a successful infographic is the audience’s ability to relate to it. When picking your topic, be open. You want something that revolves a little less around your business and a little more on a common interest. But the topic should connect to your business or background, thereby establishing your specific expertise.
  • Step 2: Design. This is the meat and potatoes of creating an infographic, and it is by far the most challenging step. Once you’re amassed your topic information, it’s time to create the most creative and logical visualization of it. You can do this by categorizing your material and determining the size of your layout. Do a quick search on Pinterest to see how others have visualized a similar topic, and draw inspiration. Be creative, but don’t go overboard and create an overly complex infographic. The beauty of these visual marketing gems is their ability to simplify understanding, not complicate it!
  • Step 3: Credit your work. Graphics have been ripped off long before the invention of the web. And you know graphics have grown even more vulnerable to pirating in today’s techno-age. So take full credit for your finished infographic! Include your company logo, artist’s signature, information sources, and even your domain in the design. Own your ownership! After all, you’re the mastermind behind your masterpiece.

You can create an infographic using any graphic design program you’re comfortable with; however, there are some great application options out there specifically for the creation of infographics:

  • EWC Presenter is a fantastic tool designed to help you build an amazing infographic. It can also help you create animations, presentations, product demos, and banner ads.
  • is one of the original infographic creation applications. It sports a huge library of designs and templates designed to spark your imagination and get you creating quickly.
  • is best suited for the creation of various charts and graphics. If you’re looking to turn statistical data into an infographic, this application can save you time.
  • Piktochart brands itself as the “infographics and presentations tool for non-designers.” If you feel intimidated by the design process, this application can help you gain confidence. It uses a three-step process to create and launch your first infographic.

Infographics are a remarkable marketing tool. As we’ve seen, they have HUGE multi-use capabilities including email campaigns, print and publication, blog posts and use on guest blogs. They are leveraged by corporations seeking to communicate innovations and earnings to investors, designers, and professionals looking for projects in need of a unique skillset, organizations seeking to convey issues they care about and educators attempting to teach a challenging topic. Infographics can even be recirculated, provided they carry a unique description for every place they are posted.

It’s time you leveraged infographics to make 2014 your most successful year yet! And not only will this impressive tool benefit you in 2014, but it can be recirculated at any time by simply re-launching it with a unique description via your Facebook, Twitter, Pinterest, Google+ or any other social media account supporting graphics. Infographics are a highly cost- and time- effective marketing investment.

Need infographics? Talk to our team!