how to grow evergreen blog posts

How to Grow Your Inbound Traffic by Writing Evergreen Blog Posts

This post was updated October 2019. 

Picture this – summer is here, and your calendar is full of pool parties, barbecues, picnics, and whatnots.

You’ve been waiting for this moment for what seems like ages. ☀

There’s only one small problem.

You want to look great in your bikini, but it’s been cold out there for the past few months, so maybe you’ve stayed in and eaten one, two, or twenty more pizzas than you should’ve (no judgment, we’ve all been there!).

At this point in the game, you don’t have a lot of options. You can go on an aggressive diet, use a body wrap or two, or skip a few meals. There are a lot of ways to get fast results, but the thing is, you shouldn’t be focusing on quick fixes.

What you want is a sustainable approach that can get you the best results possible, and the same goes for blogging.

For a long time, my approach to blogging was all about putting out as much content as possible. That’s not necessarily a bad idea since there’s a correlation between high publishing rates and increases in traffic.

The problem is, quick-fire content isn’t a sustainable strategy, much like any diet that promises dramatic results in a matter of days.

If you want to grow your traffic and maintain it, you need powerful, evergreen content that’s going to keep your website in the best shape of its life for years and years to come.

4 Types of Evergreen Blog Content

maintain evergreen blog posts

  1. List-based articles
  2. How-tos and tutorials
  3. Frequently asked questions (FAQs)
  4. History-based posts

That’s a quick cheat sheet if you need help coming up with evergreen blog post ideas. If you stick to those types of content, you’re on the right path. However, you may need a little help coming up with ideas, so keep reading!

If you just fire out short trending posts that will be irrelevant tomorrow, you'll have a hard time getting results. Better grow your traffic with evergreen blog posts. @JuliaEMcCoy shares what you should start posting now. 🎋 Click To Tweet

Two Types of Blog Content: Evergreen Posts vs. Trending Topics

We can break down most of the content you’ll run across in blogs into two categories:

  1. Posts that have to do with current trends
  2. Evergreen content

Both types of blog posts have the potential to bring a lot of traffic to your website. However, content that focuses on trending topics has an expiration date.

The best way to put that into perspective is to take a look at Google’s most popular searches for the past years.

Here are some of the shiny things that caught our collective attention in 2017:

Source: Google

Now compare that to 2018 and you’ll see there’s little overlap:

Source: Google

The trends themselves change, but certain topics never go out of style. For example, those two breakdowns tell us that as a society, we care a little bit too much about sports and celebrities.

Spotting those types of big-picture trends is important because it enables you to come up with blog post ideas that tap into more lasting concerns.

I’m talking about the type of content that your readers care about now, and they’ll still care about in five years.

Chances are if you’ve been blogging for a while, you’ve already written some evergreen posts without even noticing it. The best way to spot them is to take a look at your website’s analytics.

Usually, there’s a spike of interest around new content. It brings in some traffic, and then that flow of traffic turns into a trickle.

Evergreen blog posts, on the other hand, tend to bring in a steady amount of traffic over time.

Source: Google Analytics

Blogging about current trends may give you a great ROI in the short term. However, evergreen content is the equivalent of that healthy lifestyle that will see you get to the pool party with the same six-pack you’ve been sporting all year.

Keep in mind, though – just because you follow a healthy diet, doesn’t mean there isn’t room for burgers and pizza somewhere in there and the same goes for blogging.

It’s very difficult to build an entire blog around evergreen content only because it tends to require a ton of work.

Ideally, you’ll have a healthy mix of blog posts that target current trends and evergreen articles. That way, you’ll maximize your traffic growth, and you’ll be able to maintain it ✔️

4 Types of Content that Make for Great Evergreen Blog Posts

As a rule of thumb, evergreen content is in-depth, and it has built-in longevity. Let’s break down the five types of blog content that fit those criteria.

1. List-Based Articles

The web is obsessed with list-based articles. If you do a random Google search right now, I’m willing to bet that most of the articles that come up are based on lists.

The logic here is simple. List-based articles enable you to judge an article’s worth at a glance. Know what’s better than learning 5 ways to tie your shoelaces?

Learning a cool 15. Can’t argue with that logic.

When it comes to evergreen content, you want lists that aren’t tied to specific products or events since those can change over time. Instead, go back to the basics and focus on everlasting advice. Articles like “6 Super Simple Tips for Writing Clear Sentences” will never go out of style.

2. How-Tos and Tutorials

The internet is amazing for a lot of reasons. Not only is it the best source for cat-based humor, but you can find guides on how to do anything.

Let’s say, for example, you want to learn how to change a tire. It doesn’t matter if no one ever taught you – you can look it up online, read a quick tutorial, and you’re in business.

Notice how lists are also incredibly popular when it comes to tutorials. If you can find a topic that you can break down into steps, you have a winning formula for an evergreen blog post.

3. Frequently Asked Questions

If you run a popular website, chances are there are a lot of questions you get all the time. You’re not alone, and that’s why FAQs are a thing.

We know all about that, which is why we have a shiny FAQ page.

Not only do FAQs save you a ton of time, but they also serve double duty as evergreen content. A FAQ can be both a page on your website or a lengthy blogpost that answers key questions about your industry.

The more questions you answer, the more valuable your FAQ becomes. That means more opportunities to use keywords, more traffic, and since it’s all broken down in clear sections, it’s easy for visitors to find what they want.

4. History-Based Posts

When you think about it, history is the ultimate example of evergreen content.

History is fact – it never changes, it only gets updated as we go along.

Now, here’s the deal, I don’t know what your blog is about. By some estimates, there are over 500 million blogs, and I’m only one person, I can keep up with maybe 1 million of them before things get confusing.

However, most blogs have one thing in common – they stick to a narrow set of topics or a niche.

Every niche or industry has its history. If you blog about running shoes, for example, you can write about their history, from the moment a guy first had the idea to attach spikes to the bottom of shoes for cross-country running back in the late 1800s (yes, of course, I had to Google that).

Whatever your deal is, there’s a history there, and it’s evergreen. If you can write about it and keep it up-to-day, you have winning blog content on your hands.

What evergreen blog posts should you start posting now? Try list-based articles, how-tos and tutorials, FAQs, and history-based posts. Understand what these content types are in this post. 📰 Click To Tweet

Evergreen Blogs Are Healthy Blogs

Growing your blog’s traffic is easy, in theory.

You write blog posts that people want to read about and boom, you get traffic. The thing is, the only way to maintain that traffic is to keep publishing content at a fast pace.

Option B – you write evergreen posts that keep bringing traffic long after you’ve published them (or you hire an expert writer to do it for you!).

If you need help coming up with and writing evergreen blog posts, check out our content shop.

 

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