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The Recipe for a Perfect Blog Post (Infographic)

If little boys are made of snakes, and snails, and puppy dog tails, and little girls are sugar and spice, and everything nice, what is the perfect blog post made of?

Luckily, it’s a selection of ingredients you probably already have in your content “pantry.”

While throwing together the perfect blog post can feel intimidating, it’s as simple as memorizing a straightforward ingredient list, assembling it all with love, and giving it the time, space, and attention it needs to develop into something extraordinary…

Like a pastry chef creating a beautiful cake. Don’t forget to share if you enjoyed our infographic! Full transcript below.

perfect blog post

Feel free to share this infographic, credit to Express Writers: www.expresswriters.com/recipe-for-a-perfect-blog-post-infographic

What Goes Into the Perfect Blog Post?

Before you start assembling the perfect blog post, be sure you have the following ingredients on hand:

  • 1 stellar title
  • 5-10 sentences of compelling introduction
  • 1 heaping spoonful creativity
  • Several outstanding and informative subheaders
  • 2 cups succinct body copy
  • Four handfuls research
  • Six parts formatting
  • 1 part conclusion
  • A sprinkling of enthusiasm
  • Love (for garnish)

Once you’ve gathered all your ingredients, follow these steps:

Assemble the Title

The title sets the stage for the rest of the blog post, so it’s important to get it right. If you don’t spend enough time on it, or if you throw it together hastily, the whole post will fall when you pull it out of the oven. With this in mind, be sure to mix the right amount of information, intrigue, and length into the title. Remember titles with numbers taste better to readers, so you may consider sprinkling some in. For best results, be sure to keep your title under 160 characters, so it doesn’t get cut off.

Lay Out Your Introduction

Next comes the introduction. Since the intro supports the title, you’ll need it to be nice and firm. Take your time laying it out and be sure to keep it short, sweet, and to-the-point. Don’t stretch it too thin. Otherwise, it won’t be able to support your nice, hefty title. You should also be careful not to make it too dense since this will drive your readers away.

Once your introduction is the right consistency, let it rise for 4-6 hours before revisiting it again.

Structure Your Subheaders

Your subheaders are the pieces of your perfect blog post that help guide readers through, so you’ll want to ensure they’re well-spaced and informative. For best results, add a subheader every 300-350 words, so your content doesn’t get too dense. Be sure to use numbers throughout, and keep your subheaders impactful and informative, for best taste.

Mix Together Body Copy

For your body copy, you’ll need to assemble your creativity, research, and formatting in a large bowl and stir until well combined. If necessary, add more research to reach the right consistency. Citations are critical to great blog posts, so be liberal with yours. Be sure that the content on your site is fresh and high-quality since this will improve the taste of the entire blog post.

Once you’ve secured your citations, turn your attention to the formatting. Half of the fun of creating a perfect blog post is making it look beautiful. With this in mind, use bolded subheaders, H1, H2, and H3 tags, bulleted and numbered lists, and plenty of images. The images are extra important since they make your blog post unique and unforgettable. Be sure to sprinkle them in to taste.

Arrange Your Conclusion

Your conclusion is the last part of your blog post, so you’ll want to pay particular attention to this. As you write your conclusion, be sure it sums up the main points of your blog post and gives your reader a tasty little morsel with which to end the post.

Just like you did with your introduction and body copy, keep it short, succinct, and to-the-point. Any “fluff” should be cut out so as to preserve the taste and you should always use the most high-quality writing possible.

Keep in mind that conclusions read better if they’re allowed to rest before publication, so you’d be smart to let yours sit for 4-6 hours before finishing.

Finish the Post

Once your post has cooled for 4-6 hours, run back through it one more time. Cut out any fluff that has risen to the top, tighten up language, remove unnecessary words, and re-shape the post into a narrative arc the reader would want to interact with.

Edit 2-3 times before publication and consider asking someone else to read the post as well, for posterity’s sake. Once the post is finished, sprinkle it with your enthusiasm and love, for garnish, and publish across your blog channel and favorite social media platforms.

Serve hot with a side of engagement and responsiveness to everyone who reaches out about the post.

The Perfect Blog Post Made Simple

Congratulations! You’ve just assembled your perfect blog post! That wasn’t as hard as you thought, was it? Keep in mind that blog posts are very flexible, so you can repeat this recipe, trying out various lengths, topics, methods, and writing styles.

To keep your posts high-quality, be sure never to rush the recipe, and always allow time for them to rise and cool before you publish them.

Also, don’t forget to decorate liberally with the love and enthusiasm, as this is what sets one blog post apart from another and puts the final beautiful touches on your blog “cake.”

Happy writing, and enjoy that delicious content!

art of copy express writers

4 replies
  1. grahame
    grahame says:

    Hi Julia,
    The Recipe for a Perfect Blog Post couldn’t have been better than this very informative infographic. Well done!
    Everything you say here makes perfect sense. I have been doing exactly that on my blogs for travel and health but thanks for putting it into perspective.

    Reply
  2. Petra
    Petra says:

    Julia, I am currently reading your book. Very helpful! And this infographic is a cool recipe of creating a perfect blog article. Subconsciously I am using a lot of these ingredients you mentioned for my blog articles, too 😉

    Reply

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