Writing and publishing consistently great web copy is absolutely vital for your online presence.
How much so?
Conductor published the first known study where they looked at the impact of educational content on customers.
Guess what they found?
- Study participants said they were 131% more likely to purchase from a brand, after reading content from that brand.
- 78% of respondents found a brand “helpful,” while 64% found the brand “trustworthy” after reading content from that brand.
- These numbers increased by 8-9% one week later!
Those are powerful numbers.
But, it can get overwhelming quickly if you don’t know how to do it, or where to start first in terms of hiring a copywriter or even trying to do it yourself.
This means that sometimes your web copy can get pushed to the back of your pile of important business-related items.
What should you do if you can’t spend the time writing excellent web content to help set your site apart from competitors?
Hire a copywriter, of course!
Let’s take a look at just why you should hire a copywriter and how one can help you create the best web copy ever for your business.Did you know? @Conductor found that 131% of people are more likely to purchase from a brand after reading content from that brand. This and 1️⃣4️⃣ more reasons to hire a #copywriter ✏ Click To Tweet
14 Reasons Hiring a Copywriter is Your Best Idea Yet
Let’s take a look at 14 great reasons why you should hire a copywriter. Ready?
1. More Time for Your Morning Coffee (Or Anything Else You’d Rather Be Doing)
One of the main reasons why you should consider hiring a copywriter for your content needs is simply because you will have more time.
This means you can spend your time drinking your favorite cup of coffee or tea in the morning ☕, or spend more time on another aspect of your business. Creating consistent, engaging content can take up a significant amount of time, and copywriters are a great way to save that time. Expertly trained copywriters are able to write excellent copy quickly while still hitting the mark you want.
2. A Professional Copywriter Can Perfectly Capture Your Services
When you hire a professional copywriter, you aren’t just getting someone who can write amazing pieces, you’re hiring someone who can capture your services. Copywriters are trained to learn as much as they can about various industries to make sure they write quality content. In addition, many industry-specific copywriters out there have special training, making them perfect to write for your niche audience.
3. Never Worry About High-Stakes Copy Again
Sometimes, you need copy that does some seriously heavy lifting.
Maybe you have a big product launch coming up, so you need tons of enticing, persuasive copy that encourages customers to buy. Maybe you’re publishing a mega blog guide that you poured a ton of resources into, and you need a headline that gets people to click and start reading. Or, maybe you invested in Facebook ads and you really need some great ad copy to make the investment pay off.
Whatever your situation, sometimes you can’t mess around with amateur copy. In cases like these and many more, you need to hire a pro copywriter, one with experience and results behind them, to get the job done and churn out that ROI.
4. Grammar Issues, Begone
Not everyone is skilled with grammar, spelling, and punctuation, and that is usually perfectly fine. However, when you’re writing web content, you want to make sure every aspect of your copy is perfect for the big Google machine, not to mention your reputation as a brand and/or a professional expert in your field. You know if you’re a strong writer or not, and it’s a good idea to make sure you hire a copywriter if you are not strong.
Copywriters have various degrees in fields that require great grammar, which means they will be able to craft expert material for you, Google, and your readers. In addition, many copywriters also have copyeditors on speed-dial who can look through the content to catch any little mistakes that do make it through. Grammar is vital for great SEO, so make sure you always have excellent grammar simply by hiring a copywriter.
5. A Copywriter Knows How to Write Persuasive Content
When writing for the web, persuasive copy is a must. However, not everyone has the talent to create persuasive content that helps pull customers through the sales funnel without coming across like a 1970s used car salesperson.
Copywriters know the importance of creating persuasive content for their clients without focusing heavily on sales-speech, because we know this can easily turn your readers off. When you write your own content, it might come across as far too sales-y for your readers, simply because you don’t have the expertise to walk the fine line between being persuasive and sales-driven. Beat the doubt on whether or not your content is too persuasive (or not persuasive enough) by hiring a writer who can create expert copy that will turn readers into customers quickly and easily.
6. There IS Such a Thing as Being “Too Close” to a Topic
You might think being very close to your industry is helpful when it comes time to create copy, but this can actually be detrimental.
First of all, when you’re too close to your industry, you might not realize just how confusing your jargon is to newbies or those outside of it.
Second of all, when you’re writing about your own business and services, you might find it hard to be objective enough. We all think we can be until it comes down to it, and then we begin questioning and doubting, which you don’t want reflected in your content.
When you hire a copywriter, you’re able to have someone write about your services in a great light without focusing heavily on jargon, making your content easy to understand and enticing.
7. Copywriters Know the Importance of Variation in Content
Writing content for real readers, not just SEO, means you need variation, especially when it comes to content length. While longer content is still the most popular with Google, you should also have different lengths, such as a short piece of 350-500 words or a medium-length piece of 800-1,500 words, to give your readers the ability to choose the content they prefer to consume.
Someone on a commute might be more likely to read a short content piece while saving the longer ones for their lunch break or after work. You need to give your readers both options. A copywriter can make sure that each and every piece of content is written to different lengths to provide that ability, while still maintaining the same high quality standards.
Need more insights on the right blog post length to invest in? Check out my guide: How Long Should a Blog Post Be, Really?
8. A Copywriter Knows How to Craft Different Content Formats
Creating copy doesn’t just mean writing blog posts and web content, but also creating copy for multiple formats. You can find copywriters who have training in creating copy for infographics, videos, and images that help drive engagement on your social channels and blog. In fact, a copywriter can easily write a blog piece that can then be broken down into different formats, which repurposes your content and gets it out to a wider audience.
This is a great way to cover all your bases while giving people the ability to choose how they wish to consume their content. Copywriters exist with training in all areas of content formats, as well as ones who specialize in specific formats to make a greater impact. Whichever way you go, a copywriter can help you create all the different types of content you need.
9. Copywriters Keep Up-to-Date With Every Google Change
Google is great for helping people find your business, which boosts your revenue. However, it can be hard to keep up with every little change the search engine giant makes to its algorithm. There seems to be a new update every month or so, and lately there have been some mega changes that everyone needed to be prepared for. Whether it’s the major core update of 2020 or something a smaller, a copywriter will be on top of all these changes. This will help you get the best, most up-to-date content and SEO to better your copy and website.
10. When it Comes to Hitting the Target, Copywriters are Regular Katniss Everdeens
Hitting your target audience can be trickier than it seems, and no matter how much you do, you still might be missing the mark. Professional copywriters are great at making sure they hit their client’s target audience with every piece of content, bringing in great, organic traffic from Google and your social media channels. When you bring in more traffic, you have a higher chance to convert visitors into leads with even more content. Hiring a copywriter to write copy for you is like hiring Katniss Everdeen to hunt for food or to support your side of the rebellion.
11. You Will Get Fresh, New Content All the Time
Publishing fresh, new content regularly is a vital part of staying relevant online, and you need to make sure you always have it. It can be easy to use the same content across your website, making it feel streamlined and taking up less time. This, however, looks sloppy and many of your readers will not appreciate duplicate content. In fact, Google doesn’t appreciate it, either.
As I mentioned earlier, hiring a copywriter will save you time, and this is one of the many ways that can happen. A copywriter can write consistently fresh, new content for your web page, keeping duplicates out of circulation, making your site a high quality, Google-approved page.
12. A Copywriter Can Make Anything Sound Exciting
I’ve had a few clients come to me and ask about how a copywriter can make their boring subject or niche market sound exciting and enticing. They don’t believe it is possible, but it never hurts to try. When you hire a copywriter, however, it becomes more than possible to create engaging, exciting content for a yawn-worthy topic.
The good news is that not only can a copywriter make your product or service interesting, but also all businesses do have exciting aspects that a copywriter can highlight. You can trust a copywriter to locate and use the exciting elements of your industry while also coming up with great, new ideas for incredible, impactful content.
13. Copywriters Can Help You Generate Organic Traffic and Bring in Sales
Organic traffic is something we would all prefer to have instead of needing to pay a lot for ads. While ads are still an important aspect of any online presence, if you generate more organic traffic, you’ll find you’re likely to have more legitimate customers. In fact, organic traffic can lead to quick sales, as well as helping you keep the clients you bring in.
Copywriters can help create content that drives organic traffic such as creating content for social media, AND content that keeps visitors on-site once they reach your landing pages. When you get organic traffic, your revenue is likely to bump up significantly, and you will really enjoy getting to meet all of your new, wonderful clients. Remember, build a relationship with them once they start showing up to keep them coming back!
Not quite sure what to outsource to a copywriter? Check out our free guide on the essential copywriting services you need.
14. Use a Copywriter to Get Social
Being social is yet another vital aspect to any online presence.
A copywriter can help you create a perfect social media presence by creating engaging, epic social media content that drives clicks and interaction with clients. If you hire a social media copywriter, you will begin to notice that you have more interaction with your clients, which will help when it comes to word of mouth marketing.
Leave It to the Wizards of Words
As you can see, a copywriter is a great idea for every single business when it comes to creating excellent web copy.
Leaving your content in the hands of capable word wizards will help improve your copy and website, bringing in great traffic and clients.
Looking for expert copywriters that can write engaging copy for any industry? Express Writers has a team of expertly trained writers who can provide your biz with the copy you need for your web pages and social media to shine.