Today, I’m super excited about the topic I’m sharing with you — how to get powerful organic lead generation results with six inbound content must-haves.
These are the six we’ll go over in today’s video:

  1. Web pages
  2. Blog Posts
  3. Call to Actions (CTAs)
  4. Ebooks and Lead Magnets
  5. Lead Forms
  6. Conversation App (live chat)

In today’s video, I’m sharing how all six work together like an ecosystem to bring you massive results and pull in ideal clients. You just need to know what to do with each, and how to set them up properly. Let’s get into it!
inbound lead generation

Power Up Your Inbound Lead Generation With These 6 Content Types (Video)

Inbound lead methods, especially through content marketing, are hot for marketers today. 🔥 But how do you set up content that will bring you results? @JuliaEMcCoy's video on the six content types to use for lead gen is a must-watch. 🎞 Click To Tweet
If you’re a content marketer — or even a marketer, in general — looking to pivot into inbound, you’re in a good place.

  • Inbound taps into a major traffic potential stemming from Google search (70.6% of ALL web traffic on the entire web originates from Google, according to Backlinko/Sparktoro).
  • Publishing strategic content generates 67% more leads than NOT publishing strategic content, says a HubSpot study.
  • And more than 71% of B2B buyers read blog content during their buying journeys (3-5 blogs is the norm).
  • Meanwhile, the ROA on an ad funnel is as low as .66x.

So, inbound marketing as a channel works!
But, how do you actually set up content in a way that will bring you results?
That’s what we’re here to talk about.
I’ve been practicing content marketing for eight years, using my own businesses to test the best content marketing practices. I’ve launched four different brands that are all profitable. What I’ve found, especially with my primary income source — my agency, Express Writers, where we handle on average 200 client projects every month — is that you need these six inbound tools, so to speak, to get real results.
Three are content formats, the other three are more or less tools to help that content work.

  1. Web pages
  2. Blog Posts
  3. Call to Actions (CTAs)
  4. Ebooks and Lead Magnets
  5. Lead Forms
  6. Conversation App (live chat)

Think of all of these things like an ecosystem. Without all six, you won’t hit massive inbound results.
There are six inbound marketing tools that you'll need to get the results that you've always wanted 😋: web pages, blog posts, CTAs, ebooks and lead magnets, lead forms, and a conversation app! 🌐📈 Click To Tweet

When and How Do You Create These Six Content Types for Inbound Lead Generation?

Here are the answers to that question.

  • Two of these should be created every week: blogs and CTAs.
  • One of these should be created once per quarter at a minimum: ebooks or lead magnets.
  • The other three need to be created and then maintained at least once every quarter: your web pages, lead forms, and you should set up an app on your site for live prospect conversations. We use Drift.

Here’s how all six work to bring in live prospects. See below for a real pathway example of all six working together to pull in prospects (via my agency, Express Writers). I’ve put a number for our list of six content types next to each to identify how all six work together in this “cycle” of pulling in an ideal lead.

  • #2 Blogs — Example of a 2,000w search-optimized blog post (found through SEO keywords we’ve researched that tie into searches our prospects make on Google, like ‘how to write SEO content’)
  • #3 CTA inside the blog goes to two forms (#5): Form #1 — Client Registration (captures live prospects). Form #2 — Free Ebook
  • #1 and #4 Web Page & Ebook: — Ebook on a Landing Page (hooked up to an email sequence that triggers once they enroll, housed in ConvertKit).
  • #6 Conversation App — Installed and sits on the pages on our site (we use Drift).

Remember, a massive trend I’ve been talking about everywhere these days, as we head into 2020 and beyond, is that your content must be AMAZING for it to actually work and earn results.
This 2020, one great trend you shouldn't miss is creating AMAZING content. 🤩 @JuliaEMcCoy shares the 6 inbound lead generation content types to create, and when and how you should create them -- all in this video. 📼 Click To Tweet
So, when you apply the tips I’ll show you for setting up an inbound lead engine that WORKS, you must create content that doesn’t fall short of amazing. If it does fall short for your readers, unfortunately, you really won’t see the kind of results I’m talking about.
Final tips:

  • Conversion paths are key — think about what a prospect needs to contact and/or buy from you
  • Make the buyer’s journey clear and easy
  • Grow an audience that wants what you have to sell with the right keyword terms and content created around those consistently

Hope you enjoyed today’s video!
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