seo content writer

How to Hire Your Best SEO Content Writers: 4 Key Qualities to Look For

With the Internet becoming a bigger part of our lives every day, and a major focus of marketing, it’s not surprising that it’s also a wonderful place to find and search to hire your best SEO content writers. Or, you can pick from the major SEO writing companies to create your web-focused copy.

But here’s the million dollar question: how do you find the ones who do what they claim?

The savvy SEO content writers that really know how to create blogs, web content, and other Google-friendly copy that will rank highly online and win with your readers?

You should, of course, hire only ethical and effective writers – especially since Google now won’t allow any content less than quality standards to rank well. And, you want to get the most possible value for your money. You want content that is of high quality, rich in originality, and with the proper amount of SEO involved. You also need content that’s engaging and interesting. So, out of all the SEO content writing services out there, which ones do you hire?

It’s time to separate the wheat from the chaff when it comes to SEO content writers. Let’s take a closer look at the main qualities to look for.

seo online content writers

4 Key Points To Help You Hire the Best SEO Content Writers

All businesses that turn to online marketing will at some point have to hire an SEO content writer. Even if you’re a great writer yourself, you’ll have no time for writing your content as a business owner.

(What better example than a CEO of a writing agency? Yes, I’ll make a confession: I get help writing my blogs with our own copywriting team. After I develop all the major concepts, titles, and outlines, my most creative writers help me fill it out.)

And since a major 57% of companies have said in 2013 that content marketing has been their top advertisement (this number projected to even more growth in upcoming years), many of these companies are struggling to find the best content creators (Kapost Statistics).

So, here are the key things to look for when you’re ready to pull the trigger and hire the best SEO content writers.

1. Look for a Killer SEO Content Portfolio

Right off the bat, you’ll want to investigate the portfolios of each of the SEO writers for hire you’re considering. Request that each prospective writer or team present examples of content that has been created for other projects similar to what you are hiring for. Assess each writer’s skills, communication style, and overall writing ability to find a match for your company’s unique voice. Keep an eye out for a special ability to create content that engages the audience in a way that will not only please the search engines, but interest your readers in your company as well.

If you’re looking for a company, what have they done in the past? They should have a sample library to present or something like that.

See it live: Here’s what our sample library looks like!

2. Ask for Proof of Ability to Get Online Results

Good SEO content writing services should be able to show you proof that they can get results. Most writers should be able to point to several examples of articles they’ve written that rank highly in search engine keyword searches. Ideally the articles you’re shown should appear within the first two pages of Google.

Case study in point: we’ve studied our own rankings and how content drives us as a brand.

3. Look for Solid SEO Writing Technique

You will definitely want to make sure that your potential SEO content writers are up to snuff when it comes to current online writing techniques. Don’t be afraid to ask them questions in regards to their SEO writing procedures. Do they show solid knowledge of the importance of keyword density and are they familiar with the most respected keyword research tools and strategies?

A few good questions to ask to assess for the key underlying skills that a solid SEO content writer will:

When SEO writers are worth their salt, smooth discussion of these details will be second nature to them.

4. Make Sure They Promise Consistent Content Quality

The most important aspect in SEO content writing is quality that is consistent across the board. The writing must be original content and should be written for people first, search engine crawl bots second. Consider enlisting the aid of professional SEO writers that have a proven track record when it comes to writing for the web and you and your company will surely reap the benefits.

They will know just how to create your content so that it resonates with search engines and your future customers, and do this consistently, time and time again. Ask if your SEO content writer uses a proofreader, which is a huge help to ensure ongoing quality.

5. They Must Write to Engage Real Readers

Today’s content is more about readability and real expertise (Google’s EAT and YMYL standards) than just the “SEO tactic” part. Remember that Google uses real humans to grade content nowadays – not robots.

So, my last tip is that you shouldn’t just look for a blanket knowledge of “SEO” itself, but rather a pure passion and talent in underlying great writing, and an expert knowledge.

That is what makes the real difference, and the line in the ground, between a good online SEO writer and a great one. Creativity and talent in writing will keep both your readers, and thus Google, on your page longer.

Consider investing in an expert copywriter who knows your industry for best results.

Let Us Be Your Go-To SEO Writing Resource

We would love to be your go-to SEO writing creation team! Why? We are more than just an SEO writing team, or a “group of writers.” Here’s why we’re different than the rest of content agencies, many of which have given the industry a bad name.

  • We have trained professionals in every area. Social media management: we recruit the best SMEs that know how to write and post to every platform.
  • We’re creative. We’re not only SEO minded. We can write a glorious About Us page that resonates with every one of your readers.
  • Some of our writers have 20+ years of online writing experience under their belts.
  • We have trained Content Strategists on staff, mentored by myself, that use SEMrush, BuzzSumo, KWFinder and other top tools to deliver strategy to our clients.
  • Our experts are some of the best. We continue to get rave reviews about their work.
  • As the CEO, I’ve been given the title of one of the 100 top content marketers, and I wrote a bestseller on how to write. I consistently head hunt and handpick every creator in our team, and mentor them. This makes us one of the best go-to writing teams!

No matter how crazy the writing industry gets as a whole, you can trust that Express Writers will forever remain dedicated to quality–for the long haul! Contact us today and get a free strategy call to discuss your content needs.

15 replies
  1. Molly
    Molly says:

    This is super helpful.. I have been looking into hiring an SEO writer but wasn’t really sure what to look for. It’s important to be knowledgable about what needs to be written as well as the importance of getting a qualified writer who knows what they’re doing to get the job done correctly and effectively.

  2. mspark20010
    mspark20010 says:

    Solid information. I wasn’t quite sure what to look for in a SEO content writer but this will definitely be my guide. Everything suggested makes great sense.

  3. Cracked SEO Tools
    Cracked SEO Tools says:

    Just Visit to one of the best SEO and Internet Marketing VIP membership website. It’s becoming #1 membership website providing latest SEO tools and SEO coures. Hurry and check out website right now!

  4. Eva
    Eva says:

    SEO is so huge for online marketing or even ever hoping someone will find your webpage. A writer who understands it is worth their weight in microchips. It will change your placemarker on google rise from 10,000 to the top one hundred, and from there its much easier to gain readership and exposure. Thanks for the super helpful article.

  5. Princess
    Princess says:

    Some people don’t realize just how important SEO is for online success as a writer or marketer. Your article provides solid information about the value of SEO and how to find qualified writers. Thanks for the great information.

  6. Andika Writers
    Andika Writers says:

    Quite an informative piece there. I also hate the fluff that cheap article writers churn in the name of optimizing businesses for search engines. If you have ever tried to do research and all that the search engines are retuning is these fluffy content pages, you would know better.

  7. AnnaN
    AnnaN says:

    Thanks for the article. I am a beginning SEO writer, what do you recommend to the people that don’t have a solid portfolio. How do I get real life experience, whats the best way to start?

    • Julia McCoy
      Julia McCoy says:

      Thanks for reading, Anna! The best way to start is simply to get your hands dirty. Build a profile on oDesk/Elance and apply, apply to jobs. Also, start out with lower rates, and tell people it’s because your building your portfolio – and let them know they *must* give you feedback (preferably a 5-star!) So start out with lower rates to build your portfolio, and begin building on the freelance sites. It may take some time before you get jobs, as most people like to hire people with a track record – but the lower rates will be appealing. This is how I started out, 4 years ago! Another alternative is to simply apply to a writing company, take their tests and start working 🙂 Then ask them for a Linkedin review, etc.

  8. kapush
    kapush says:

    Please understand that I’m not trying to start an argument. I just felt I should tell you something from a writer’s perspective.

    Many writers ghostwrite and cannot exhibit their work.

    As you are aware, “Even if you’re a great writer yourself, you’ll have no time for writing your content as a business owner.”. It is the same with freelance writers who frequently do not have the time to rank their own sites so that you may find them through organic search.

    When they cold-pitch, all they can do is point you to guest posts they may have written for social proof. And there is no guarantee that such posts would still be ranking. There is more to SEO and ranking than just content.

    Case in point: Is your article still ranking for the keyword you mentioned? If it isn’t, it cannot be because three years have passed since it was published. One of my articles (written for my own blog) has been ranking since early 2012. Very recently, I got it to rank for a ‘buy’ keyword simply by tweaking the meta title and description (yes, as far as my experience goes, meta descriptions are a ranking factor no matter what experts may claim; at least, for already ranking articles, they are). Main competitors were heavyweights like Amazon. I can give you the URL if you’d like to see for yourself.

    It’s not like I found *all* your views objectionable. Quite the contrary, actually. Felt like putting in my proverbial two cents is all . Thank you 🙂

  9. Notcy
    Notcy says:

    Dear Julia
    Thank you for the useful article.
    I agree quality and consistency are amongst the most important aspects of SEO content writing.
    When I hire a writer/agency I always check their ranking in various search engines.I think this is one of the easiest ways to check how good the agency/freelancer is.I’ve seen around the web ads of many agencies which claim they are the best in SEO and at the same time you can’t find them without a paid advertisement.

  10. bella graysen
    bella graysen says:

    Thanks for the insights and advice. I need to know how to hire the right SEO writers and you have just shed some light. Thumps up!

  11. Kristel
    Kristel says:

    You’re welcome, Bella! We’re glad that we could help you get more information on this subject. – Kristel, Content Specialist at Express Writers


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