Posts

examples of social media

5 Ideal Examples of Social Media Optimization You Need to See

You may be consumed with social media marketing. You want to stand out, so you’re focused on creating timely and engaging posts with great content.

In this scenario, you’re doing everything right – except for one thing.

What did you forget?

confused

Still scratching your head?

Set aside the content aspect for a second – yes, we know this is difficult – and go back to basics.

Are your social media profiles optimized?

If you don’t know what this means, you need to.

To put it bluntly, your content can’t be “king” if your profiles and delivery outlets are a hot mess. These two things – content and presentation – need to support each other.

Don’t worry, though – we’re going to dig deeper into why you need to get your profiles on social media optimized. Then we’ll look at five great examples of social media profiles from businesses who are doing it the right way.

examples of social media

Why Do You Need to Optimize Your Profiles on Social Media?

Profile optimization is how you make your social profiles appear to best advantage. Without it, your web presence will look disjointed and choppy, and people won’t be able to find your profiles through search engines.

You already know how important it is to be discoverable online, especially if you’re a local business. Applying this to your social media outlets will make sure all of your channels are ripe for the picking for whoever needs to find them.

Plus, you’ll cultivate a unified look and web presence that’s professional, recognizable, and consistent.

The Easy Guide to Overhauling your Social Media Profiles for Great Optimization

Now that you know how important optimization is, we can get down to business.

We’ll start at the shallow end of the pool with something very simple: your profile pictures.

[clickToTweet tweet=”Overhaul your social media profile in three easy steps, thanks to @ExpWriters!” quote=”Overhaul your social media profile in three easy steps, thanks to @ExpWriters!”]

1. Unify All of Your Profile Pictures

Your profile picture is your online face. People will come to associate your presence with your picture, so make sure it’s relevant to your business as well as eye-catching.

A good rule of thumb to follow is to use your brand logo, but you can always buck tradition for your social presence if you have a really cool picture you can use that sums up your brand.

Whatever you do, employ the same profile picture across all the major platforms, like Facebook, Twitter, YouTube, and Instagram. Remember that this picture will appear beside all of your social activity, like comments. As such, don’t choose a picture that’s hard to see when it’s scaled down to a tiny icon (like a detailed landscape picture, for instance).

2. Create an Informative Profile Bio

According to Forbes, lots of companies make the mistake of not explaining what they do clearly in their bio.

When users visit your social media pages, they’re probably trying to figure out who you are and/or if they should follow you. They can’t make that decision if you don’t provide them with the necessary information.

The key is to be specific. If you make birthday cakes for dogs, don’t say that your company specializes in dog treats. If you’re a tech company peddling coding software, don’t be vague and say you offer solutions for web developers.

Don’t forget to include your location and hours if you’re local. Plenty of people use their smartphones to find out this information about a business on the fly, and it’s frustrating when it’s just not there. You can even lose business if someone is checking you out and considering stopping by – but they can’t find your address or hours, so they choose to go elsewhere.

Sprout Social summarizes all of the above keys to visual optimization with this helpful infographic:

Optimized-Social-Media-Profile

Don’t neglect the next point, however.

3. Sneak in Keywords

You can also use keywords in your profile name and description to show up in searches. Choose the most relevant ones and use them wisely to get discovered this way.

Other places to sneak in keywords: your headline, photo descriptions, hashtags, the “about” section, and even in your status updates. Try using a variety of keywords in these various areas and see what happens.

5 Examples of Social Media Pages with Optimal Optimization

With perfectly optimized pages that are consistent, audience-specific, informative, and engaging, these five different companies and organizations are examples of social media presences that hit the nail on the head.

1. NASA

nasa_facebook

NASA does a lot of things right with their social media profiles. Their Facebook page, for instance, has an eye-catching profile picture and all of the right information to help visitors who want to learn more.

Take a look at their About section:

nasa_facebook_about

Not only have they filled out every field, they have also included useful information, keywords, and important contact details.

Plus, their Twitter page mirrors their Facebook:

nasa_twitter

They use the same profile picture, and their header image of a team of pilots in the NASA program is basically the same, just with slight differences in posing. This equals perfect continuity and optimization across their brand outlets, creating a seamless experience.

2. The U.S. National Archives

usnatarchives_twitter

Across their various social media profiles, the U.S. National Archives is steady and thoughtful. Their tagline, “The nation’s record keeper,” appears on each page, along with consistent branding.

Their posts give you an inside look at their collections, including historic photos, documents, and other pieces of the U.S.’s collective past. Their social presence inspires trust and reliability, which hits exactly the right note.

Plus, just look at that header image. It’s an example of a great use of space to give people an immediate idea of what they can expect from this institution. That sheaf of old papers tells its own story in a heartbeat.

3. Lifehacker

lifehacker_twitter

Lifehacker is a good example of a company that bucks logic in a way that works.

Instead of providing an informative bio, they have a witty one-liner: “Don’t live to geek; geek to live.” They can get away with this because they’re a well-known brand to their target audience – they don’t have to explain themselves.

If you’re a small business just starting out, you can’t logically borrow this technique. However, if you have a wide local following, you could potentially score with this move.

4. Starbucks

starbucks_twitter

Starbucks’ social media profiles take advantage of their world-renowned logo, but here you can see they’re doing something a little differently.

They’re using social media to market themselves as more of a neighborhood coffee shop than a global coffee chain. Just look at their tagline: “Inspiring and nurturing the human spirit – one person, one cup, one neighborhood at a time.”

It’s obvious that it’s meant to sound warm, friendly, and inviting. They’re positioning themselves as involved with the neighborhoods they serve.

It doesn’t hurt that they re-post customer photos of favorite drinks, and their header image riffs off this concept (it’s out of frame in the screengrab, but to the right, a hand is holding up a Starbucks beverage against the wall, much like something a college student would post on Instagram).

5. Innocent Drinks

innocentdrinks_twitter

Our final example, Innocent Drinks, keeps it short and sweet (literally).

Their tagline is what you would expect from a company with the word “innocent” in the title: “Hello. We make healthy drinks and give 10% of our profits to charity.”

It’s also honest, clear, and sounds a little simple, like a child is giving us this information. That’s just clever. Their profile picture and header image follow suit – it looks like the heavens are opening up and offering us these pure drinks.

HubSpot calls this company’s branding and social media presence “consistently lovable.” We definitely agree.

[clickToTweet tweet=”Check out these five companies that are killing it with their social media optimization! (via @ExpWriters)” quote=”Check out these five companies that are killing it with their social media optimization! (via @ExpWriters)”]

Examples of Social Media Prowess Lead the Way: Follow Suit!

If you’re wanting to improve your marketing game and web presence, look at examples of social media to live up to. Names like Starbucks, NASA, and Lifehacker all have distinctive styles and on-point profiles that you can plumb for inspiration.

Optimizing your profiles is a fantastic way to help you get in front of potential customers online and make you stand out among the hordes.

Pay attention to consistent branding, specific and relevant information, and the power of keywords in all the right spots. Follow these tips, and your presence on social media will shine just like the above powerhouse brands.

If you’re struggling to create the perfect social media profiles, Express Writers can help. Check out our social media products and services and let us help you boost your social clout.

social SEO

Social Media: Optimizing Those Little Pictures, Posts, and Shares

You’re out there. You’re writing entertaining blog posts. Creating illuminating infographics. Producing rib-tickling, eye-popping videos. You get it — content needs to be killer. Your blogs need to stop all those busy consumers out there in their tracks. Your newsletter needs to get people to visit your page and stay there. Content Marketing is King. So, you have great content, but how will people find it? According to Mashable, one major social media trend we are seeing for 2014 is the rise in referral traffic’s importance to search engines. And social media actions — shares, likes, retweets, and repins — are definitely affecting content exposure and even boosting organic search results.

 

5 Practical (And Easy!) Steps to Optimize Your Social Media Posts

 

While consciousness of more traditional SEO tactics can still come in handy (we’ll show you how to put your keyword know-how to use in just a bit), you also need to optimize your pins, posts and shares. As always, we’re here for you with a few fun illustrations and solid steps to take your content marketing — and sharing — to the next level and help you gain social media success.

 

Step #1: Make sharing your content a cinch

Take social media optimization into your own hands by encouraging people to share your content on their social profiles. Because, as you’ll see in a moment, once you get even one person to share your content, the possibilities are endless.

Case-In-Point: Say Bob shares your next blog post on Facebook. One of Bob’s best pals — let’s call him Steve — sees your post on Bob’s feed, loves it and shares it on his own profile. Suddenly, your content reaches not only Bob’s pals, but also Steve’s family, friends and coworkers. And Steve has this friend who… well, you get the picture.

As we talked about before, the more shares you gain, the more authority you generate. And this is not only with potential customers, but also with search engines. It’s true, Facebook posts don’t directly boost organic search results as well as Pinterest or Google+ does (more on that later, too). But with over a billion Facebook users monthly, it isn’t such a bad place to circulate your content.

Steven Rayson did an excellent job curating the key social media optimization steps you can (read: should) take to make it easy for people to shareyour latest blog or infographic. Here’s a few you can try today!

  • Add share buttons & social login options for seamless sharing, liking, or commenting right from your blog post or eCommerce product page.
  • Add social icons to your header or footer so people can connect with you (and see even more of the great content you post).
  • Provide subscription options for your email blasts, RSS feed or e-newsletter. The more content you can get to people, the greater the chance of more sharing later.

 

Step #2: Clean up your act

Your content is sharable, good for you! Now, make sure you get the most value out of each share by controlling how posts of your content will display on each social media platform. You have to be ready when good ‘ol Bob (from step 1, remember??) loves your upcoming infographic.

How do you do this? By adding the correct meta tags to your URLs. These tags will tell each social media platform what to display — from providing a descriptive title and displaying the most relevant image to supplying a solid call to action. This little touch will make your content that much more enticing to click on and share when it’s out there.

Here’s a rundown of what a few major platforms use to manage their meta tags.

Is your head spinning about where to even start? Knowem.com has an amazing piece on social media optimization and an equally awesome tool that will grade your tag usage for each profile. Just plug in your URL for your score and hints on how to improve. Translation: You’ll end up with the best possible version of sharable content out there in no time.

 

Step #3: Perfect your images and infographics with branding

Ready to share that infographic? Here’s a quick and easy tip you can use with every picture you want to share. Add your logo and URL to the bottom of your designs. That way, when people fall in love with your clear, informative voice and vibrant design, they will know where to come looking for more great content. Didn’t we say this tip was quick and easy? You’re welcome.

 

Step #4: Improve your Pinterest results — and organic search — with keywords

Up until now, we’ve been discussing how to optimize your sharability. Our next two tips are powerful enough to help improve your organic Google search. Woo Hoo!

Although Pinterest is an image-driven platform, there are great opportunities to use strong content and keywords to boost your repins and even Google search results. This in-depth HubSpot article shares 10 solid ways to benefit from Pinterest’s SEO possibilities.

Here are a few we like:

  • Optimize your profile.

○     Start with an easy-to-remember business username that’s also easy to spell and associate.

○     Don’t forget to add keywords to your About section.

  • Break the mold with unique, descriptive board names. For instance, if you own a fashion boutique store, you will want to rename the default “My Style” board with something that specifies what the board is all about, like “Riding Boots” or “Cowl-Neck Sweaters.”
  • Generate solid content for each pin with a description that uses keywords, but still reads like it was written for a human (sound familiar?).
  • Rename photos with a descriptive, keyword title. No one will search for something like 12.jpeg, but they just might be on the hunt for something like Dark_Wash_Skinny_Jeans.jpg.

 

Step #5: Get on Google+

Newflash! According to the Moz blog, “After Page Authority, a URL’s number of Google +1s is more highly correlated with search rankings than any other factor.” If that’s not motivation to get yourself to Google+, we don’t know what is.

Make it a point to consistently share your content on Google+! Your SERP will thank you.

 

Kindergarten teachers are on to something — sharing really is a beautiful thing. So make sure your content is as sharable as possible. While you’re at it, make sure your sharable content clearly links back to your site. Yes. Optimizing your social presence is really that easy.