social media posts

A Handy Dandy Guide on How to Write Social Media Posts: Best Practices, Length, & More

Imagine this:

You’re standing at a crossroads.

Facebook is open.

You’re ready to write a social media post for your brand, but you don’t know how to write social media posts strategically.

What do you do?

It’s not as easy as it looks. Writing and posting on social media is a whole different story when you’re a business versus an individual.

You have to know posting practices to get the most out of social: the way you write your posts can affect your authority, reach, and more.

Don’t just compose a post and call it done. You need to conform to best practices to get the most rewards for your efforts. To fit into each social network niche, you have to post in expected ways.

Follow the below formula for creatively (and correctly) posting to each social outlet, and people are more likely to see and discover your posts. Let’s delve in!

a guide to social media posts

How to Write Social Media Posts That Hit the Mark, Every Time

Stick to proven best practices when thinking about how to write social media posts. Stay true to the best structure for each different network. Then, get creative within that post content and use your own ideas, content, and visuals.

Here’s a rundown of best practices on how to write your social posts for each network, from Facebook to Pinterest.

1. How to Write Engaging Facebook Posts

Facebook can be tricky, as lots of different posting techniques work. Here are some general guidelines. Play around with them until you find a method that works for you.

Post Length

In general, shorter posts are better for social media. However, when it comes to Facebook, you can go a little longer with no worries. For twice the engagement, 80 words is a good sweet spot to shoot for, but you can get as lengthy as 120 words.

Best Practices

A good best practice for Facebook is to include a visual with every single post. Even if your post is a text post, add a graphic or photo to increase engagement. Videos are good complements, too.

You can also boost engagement by ending your post with an exclamation mark. Positive sentiments do well for Facebook posts. Similarly, ask your audience a question to get more reader involvement, like comments.


Using hashtags on Facebook is a good way to connect your post to a larger discussion. It may also get more notice if you choose hashtags wisely.

That said, hashtags aren’t huge on Facebook, so limit yourself to one or two. You can create your own brand-related hashtags and use those, as well. For instance, a marketing campaign with its own hashtag is excellent for getting engagement.


Example: Innocent Drinks

The British juice makers behind Innocent Drinks post stuff that’s short-but-sweet. Yet, it still falls in line with their trademark “innocent” humor.

They keep their average post length pretty short, use photos in every other post, and occasionally use hashtags. Their engagement level on every post speaks for itself.

2. The Best Way to Tweet on Twitter

Twitter is notoriously harder to get right because of its length requirements, but when you do nail it, you can really soar.

Post Length

Twitter only allows you to post up to 140 characters at a time. Obviously, your tweets need to be short and to-the-point. Twitter itself recommends only posting about one topic at a time. You won’t be able to fully address multiple topics.

A good length to shoot for is 120-130 characters. This way, there will be room for your Twitter handle at the end if anyone retweets your post.

Best Practices

If you have more to say than what Twitter allows, include a link to a blog post or article. TinyURL can shorten long web addresses so they don’t hog your writing space.

Another good practice for Twitter posts is including compelling images with your tweets. These types of posts get more engagement than other kinds.

Finally, did you know you can tag up to 10 people in a photo on Twitter? This is great for directing their gaze to your post, but make sure the tag is relevant to both the post and the photo. Tagging somebody as a random grab for attention will not win you any favors.


You don’t have much space in Twitter posts, so use hashtags wisely. This does not, under any circumstances, mean you can hashtag every other word. For example, this type of hashtag usage should make you cringe:

I love #coffee! My #favorite #coffeedrink is a #hazelnutcappuccino from the #localcoffeeshop.

Instead, go for one or two hashtags that are relevant.

Example: Disney/Pixar

Disney/Pixar did a few things right, here. They used one hashtag to participate in a fun holiday, they posted a relevant joke, and they included a playful visual that’s their own content. Win, win, win.

[clickToTweet tweet=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!” quote=”Learn the best practices for creating amazing #socialmedia content via @ExpWriters!”]

3. How to Write Instagram Captions That Complement Your Photos

Posting photos on Instagram is one thing, but what about the other half of the equation, the caption? Turns out, a good caption can do a lot of work for your post and get it noticed! Here’s how.

Post Length

On Instagram, your caption length doesn’t matter too much. However, there is a character limit, so you can’t write a novel.
As for what to write, feel free to describe your photo and put it in context. Or, ask your followers questions to increase engagement and encourage comments. In fact, any call-to-action in your Instagram caption is a great idea.

Best Practices

If you like longer captions, hit the “return” key a couple times after each point to make them easier to read. You can also use emojis creatively to break up your caption.

Emojis work great in Instagram posts, as they mesh well with the general lighthearted nature of the platform. You can even use related emojis as hashtags.


You can go wild with hashtags on Instagram – up to 30 are allowed with each post. Add them in a new comment on the post to keep things cleaner.

When using emojis as hashtags, as always, keep it relevant. For instance, a post about Earth Day could include a hashtag with the globe emoji, or a hashtag with a plant or tree emoji. This is the best way to help interested people find your posts, discover your account, and, by extension, discover your brand.

Planning perfection! Get more @BritandCo cuteness via link in bio.

A post shared by Target (@target) on

Example #1: @Target

Target has a super short caption, but they have all the right elements. Their post includes a catchy description, relevant emojis, a tag to a related/featured brand, and a call-to-action.

Example #2: Obvious State

Bookish goods and stationery sellers Obvious State get everything right in this post featuring one of their products. Note how they posted their hashtags in a new comment and kept their caption engaging.

4. How to Write Good LinkedIn Posts

For a business, LinkedIn is a good platform for sharing news and insights from your industry. Here’s how.

Post Length

LinkedIn is a good platform for longer posts. Try posting company updates, new ideas, and insider experiences. Any other enlightening topics about your work will do. Don’t forget to post about company events, either.

Link-sharing related to your business will work well, too. Describe your link and add a few insights of your own. Or, ask your followers a question about a trending topic.

Best Practices

Format your long-form posts like blog posts. Include a headline and subheaders, and generally make sure you organize your ideas so the post is readable. Stay professional and avoid rants or casual posts. For more engagement on your posts, include related images.


LinkedIn posts benefit from 3-5 related hashtags plugged in at the end unobtrusively. This will help you contribute to larger professional conversations as well as get you more notice.

Example: TED Conferences

5. Tips for Posting Original Pins on Pinterest

Yes, there is a formula for writing pin descriptions/captions on Pinterest, too. Follow them for best results!

Post Length

Much like Instagram, the picture is the focus of the post on Pinterest. However, you can boost your post with the right description.

Don’t be afraid to use detail when describing your pin. 150-300 words is a good standard, depending on the pin. Make sure you include relevant keywords in the description. Provide more information about the pin and make users want to click on it to learn more.

Best Practices

When posting for your brand, Pinterest is not the place for internet slang, acronyms, or text-speak. For all descriptions, use correct punctuation and grammar, and keep your tone informational. Strictly avoid salesy language or anything that sounds inauthentic.


Don’t use hashtags. Pinterest doesn’t recommend it, and it’s not a common practice. In fact, pins with hashtags look strange and out of place. describes their pins naturally and with minimal fuss.



Note how the pin description asks the reader an interesting question. Intriguing!

Now that we’ve covered the right formula for writing for various social networks, let’s get into some general do’s and don’ts.

How to Write Social Media Posts: 3 General Best Practices

Keep to these general best practices for writing on social media and you’ll stand head and shoulders above the competition.

1. When in Doubt, Keep It Short

If you’re ever waffling about how long your post should be for Facebook, LinkedIn, or any other platform that allows length, go shorter.

Shorter posts always do better than longer ones in terms of engagement. If your post does get on the long side, include an image to draw in your audience.

2. Be Authentic

Don’t ever be salesy or overly promotional in your social media posts. Quite frankly, nobody wants to listen to your sales pitch. Instead, practice authenticity. Be a real human with opinions, emotions, and ideas.

3. Consider Evergreen Posts

The lifespan of a social media post is brief. You only have a limited amount of time to catch people’s fancy before the post gets lost in the endless scroll.

Try posting content on social that will stand the test of time to combat this. If a post ever misses out on notice for some reason, you can also try posting it again. Try a different time of day, try different hashtags, or reword your description. You’ll quickly find out what lands – and what doesn’t.

[clickToTweet tweet=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!” quote=”What are the three best practices for #socialmedia content? Find out via @ExpWriters!”]

Your Social Media Posts Can Be Better

If you’re scratching your head wondering how to write social media posts that stand out, you’re not alone. Social media is one of the hardest avenues to cruise down without speed bumps.

Follow this guide to help you get your outline down, then branch out and find the best way to fill in the blanks.

If you need a cheat sheet, download our Quick Handy Guide on How to Write Social Media Posts below!

Use Pinterest for your business

The Top Reasons You Should Be Using Pinterest for Your Business

Social media is awesome, isn’t it? You can reach out to your clients via Facebook, Twitter, and Google+ and even meet new people, bringing them in and turning them into customers. There are so many excellent social channels out there that you might start to feel a bit overwhelmed and wonder just what else, outside of the social media trinity you should use.

Well, I am here to tell you about an incredible social channel that you might just be overlooking – Pinterest. That’s right! I am going to show you why you need to add this channel to your mix, as well as how you can use it successfully for your business.

Pinterest For Your Business: How To Succeed In Your Pinterest Social Media Marketing

Pinterest is a great resource for businesses, and can give you a wider reach and range for your audience. Here are some great reasons why you should be using it.

Use Pinterest for your business

1. Over 70 Million People Use It, & 93% of Those People Are Buyers. That’s right. The 70 million users is a stat from Wikipedia a few years ago, so it’s safe to say this may have even doubled by now. And Shopify is saying that 2 million people pin product pins daily, while 93% of all Pinterest users actually use Pinterest to plan purchases. If this isn’t your main reason to be on Pinterest, I don’t know what is.

2. You Can Use Pinterest to Help Increase Traffic. According to Jessica Meher from Hubspot, a great reason to use Pinterest is to help increase traffic. Research on the amount of traffic Pinterest provides shows that it can actually bring in more people than Facebook or Twitter, which is great for all websites. This is definitely amazing if your site is new or you rely on your site to help drive sales and bring in new customers.

3. You Will See High Amounts of User Engagement. Pinterest is amazingly addictive for anyone who uses it, and many people love to engage on it. In the article mentioned above, Jessica Meher points out that you will see more engagement on Pinterest simply because many people are on it and addicted to it. This means that they are very likely to pin, favorite, and comment on your pins while they spend their time browsing through the channel.

4. It Will Help Strengthen Your Brand. You can use Pinterest to strengthen your brand and drive trust among your client base. According to Nicole Kohler from Shareaholic, a great way to use Pinterest to strengthen your brand is to bookmark mentions of your brand and products. This will help you keep track when someone mentions your brand, giving you the chance to interact with them. This can help promote engagement, trust, and, as I’ve mentioned, strengthen your brand. It will also help you stand out from your competitors if you are regularly seeking out and engaging with your customers.

5. You Have Easy Access to Market Research. One of the great things about Pinterest is that you get the chance to do excellent market research easily. Pinterest gives you the ability to see what your users want to see while keeping you updated on the latest trends. You can follow your clients back and easily watch what they post and see just how they use social media, helping you create and curate excellent content for them.

And Here Are 9 Top Ways To Successfully Use Pinterest for Your Business

Now that you know a few excellent reasons as to why you should use Pinterest for your business, let’s take a look at just how you can use it successfully.

1. Integrate Pinterest With Your Website, Twitter, and Facebook. A great way to use Pinterest is to integrate it with your website, as well as your other social channels such as Twitter and Facebook. You can set it up to where Pinterest updates your Facebook and Twitter pages when you make a new pin, helping to drive your existing social media followers to your account. To integrate it with your website, you can include “Pin It” buttons to encourage visitors to pin product images to their own Pinterest accounts.

2. Learn What Your Audience Wants to See. You need to do some basic client research to be sure that when you use Pinterest, you are sharing what your clients want to see. You can create personas, but simply following your clients and taking a look at their boards can help you figure out what they pin and like to see. When you understand your Pinterest audience more, you can then start to develop things that are interesting to them, helping bring about engagement and driving more people to your website.

3. Focus On the Quality of Your pins and Not When You Post. Trying to find the best time to post to social media is something many people look for to help bring about more clicks and views. However, according to Kevan Lee from Buffer, when it comes to Pinterest, you need to focus on the quality of your pins and not when you post. High-quality pins are more important to Pinterest users and many people are on Pinterest at varying times. When you post something that is high quality, you have a higher chance having more people pin your pins and click on the links.

4. Create Excellent Captions With Each Pin. Just like with your blogs and other social media posts, the headlines and captions on Pinterest are vital. When you go to create a pin, make sure you have an amazing caption that can capture a user’s attention, convincing them to click. Focus your attention on making something that is engaging that gives clients enough information to be curious but not too much information that keeps them from looking further at your website.

5. Make Sure You are Driving Traffic to Your Site. You might be sharing a lot of interesting pins, but when using Pinterest, you need to make sure that you drive traffic to your site. For example, when you share a product image or an image from your blog, make sure to “Pin It” directly for your website. This will link back to your site visibly on Pinterest and will make it easy for a user to click on the image, taking them to the product or blog you are linking to. The only way to see the amazing traffic that Pinterest provides is to make sure you link back to your site.

6. Add a “Pin it” Button On Your Landing Pages and Blogs. As I mentioned earlier, adding a “Pin It” button to your website is a great way to integrate your account with your site. Make sure that the button is on each of your landing pages and product pages, as well as your blog. This will help make it easier for your clients when they want to share something from your site that they find interesting.

7. Have Proper Pinterest Etiquette. Just as in normal life and on other social media channels, having proper etiquette is great when approaching Pinterest. This can help you be more successful when using the social channel. Some good ideas for etiquette are to be nice, give credit to any sources you use, and don’t be overly self-promotional. You can also comment on your clients’ pins when they pin something from your website, and just maintain a fun, great client-business relationship.

8. Add Your Keywords and Use Hashtags. When you go to create your awesome captions, make sure that you include your keywords in the description. This will help someone locate your pins when they are searching through Pinterest for those keywords, just like when they are searching Google.

You can also include hashtags in your Pinterest post. This will help categorize your pin with a specific hashtag such as #weightloss or #shorthair. In addition, Anna Bennett from Business 2 Community says that it will help if you have your Twitter and Pinterest linked up. This means that once you make a pin and it gets sent out over Twitter, you already have the hashtags in place.

9. Use Secret Pinterest Boards to Curate Content. You don’t want to overwhelm your Pinterest followers with several pins all at once, but you also don’t want to lose the great content you’ve found. A great idea from Cynthia Sanchez at Social Media Examiner is to create secret boards that only you can see and curate excellent content.

This can help you with your whole social media strategy, as well as a blogging strategy. But it can also help you keep all of the excellent content you find in an easy-to-access location. Once you set up these boards, you can always go through the pins and begin pinning them throughout the week.

Pin Away, My Fine Friends!

As you can see, Pinterest for your business really can happen. It is a great social media resource and there are many ways you can use it for the betterment of your business. If you don’t have a Pinterest account, go ahead and set one up and start pinning. If you are looking for help with your social media strategy, look no further than Express Writers. Our social media services can help your business have a brilliant, shiny social media presence that you are sure to enjoy.

Express Writers Re-Launches June 2015: Our Membership Program, New Products, and Quality Updates

This June, our little ol’ team at Express Writers is becoming bigger and better than ever before.

We’ve spent some serious time and resources (might add, blood and sweat to that) to update our major content products and launch some brand new things.

One thing you can say about us—we are not your typical content writers. We’re a firm that’s dynamic, ever updating, and developing new things internally that are ahead of the curve. Our staff is passionate and involved, and we all love what we do! Ready to hear about all our new changes?

Express Writers Re-Launch This June: What Are Our Major Changes & Updates?

For about three months now, our CTO Josh McCoy has led his team of developers in creating an ultra-custom Membership system that will be accessible to our ongoing clients. As our CEO, I’ve sat down and recreated our major Content Strategy training and written tests for all our Strategists, as well as wrote and launched content standard quality tests for every single one of our writers and editors. Our team is better than ever before, and we’re staffing more people almost every week to keep up with our growth.

1. Membership Platform

The long-awaited Membership platform and program is finally here! Custom designed on a platform built from scratch by our development team, the Membership system replicates our Content Shop with an online ordering platform only accessible to clients who deposit and spend a minimum of $1,000 a month. When the deposit is placed, it activates the platform and clients will be able to see and order with their ongoing membership rates on every product. Besides the discounted rate access, membership clients will have easier input forms that allow them to simply upload monthly project specs: and we’ll also dedicate a project Editor to each membership client account that comes in with a style guide.

Membership Benefits:

  • Membership platform, allowing clients to access and order all the discounted products.
  • Dedicated Staff Editors, exclusive to Membership accounts only: we train one of our staff Editors on your style guide and requirements for long-term, specific editorial attention. This is an optional add-on, starting at $85 for 20 pages.
  • No contracts, ever. Just deposit and spend $1,000 per month.
  • Consistently lower rates on all our products – up to 20% off!

Learn more and sign up here.

2. Content Quality Standards Update

We’ve completed training and testing our entire staff of writers and editors on the proper use of high quality citations, checked with the MozBar, in all our blog content. We’ve also updated our content formatting rules to include high quality headlines and sub-headers that will better attract and engage readers. These fundamental quality updates will ensure your blog content meets and exceeds Google’s content standards. See our Content Shop Blog Prices.

3. Content Blogging Plans Update

We’ve done a thorough audit of how our blog plans work, and found that a word span within 1,500 words works best for the average blog. (Longer words are always favorable for Google rankings, as long as it’s quality: we recommend buying or creating single blogs over 2,000 words a few times a month for posting on your blog.) We’ve also created an additional plan for more versatility. All blogs will include high quality citations and text formatting. Lastly, we’ve introduced add-ons for blogging that include the revamped Content Planning service (a full monthly Editorial Calendar and more); as well as optional premium designed images that we can create for every blog. View our Blog Packages in the Content Shop.

4. Content Planning Replaces Content Curation

Formerly called Content Curation, our Content Planning is an entirely re-vamped product in our Content Strategy lineup, available as an add-on for all of our blog plans, single website pages content planning (research and title creation), and fundamentals package for clients with new websites or blogs.

Our revamped product, Content Planning, adds a new section to the Editorial Calendar we deliver monthly, as well as overview reports, called BuzzSumo Analysis. In this analysis we conduct research on your industry influencers and what is currently trending on the web (the people who are succeeding at content in your niche) and using BuzzSumo, we’ll look at what content they are writing, how many shares it gets on what platform, and prepare a topic analysis report. Finally, our Content Strategists will identify any competitor and influencers shortcomings and notate how you can do it better with a few top suggestions and takeaways.

Tools we used: BuzzSumo, SEMRush, WordTracker, Hubspot/Portent title helpers, Quora, human eye of our Content Strategist.

Content Planning Offerings (view the Content Planning product in our Content Shop)

  • Content Planning Package: This is where you’ll experience the most out of our content planning products. Our ongoing Content Planning packages are for those who have our blogging plans and are looking for total content planning, organization, and creation. We’ll analyze what content is currently trending in your niche using BuzzSumo, research keywords and topics, and create an Editorial Calendar mapped out for best monthly content. Clients also get to talk to their Content Strategist in a 30-minute monthly strategizing meeting.
  • Content Planning Fundamentals: This is a packaged plan for those who do not have an existing content plan, blog, or web content going: or are looking to re-vamp their current content. Our Content Strategists will deliver a Content Planning Overview excel report with page or blog suggestions, full keyword analysis report, and a BuzzSumo Content Analysis. Clients can (optionally) meet with their Content Strategist for a 30-minute discussion.
  • Content Planning For Websites: Perfect for the new (or revamping) website owner who doesn’t know what pages to plan for and add to their website. We’ll conduct keyword research, deliver a BuzzSumo Content Analysis, and create an overview report that suggests categories and specific pages to add for successful web content. Clients can (optionally) hold a 30-minute meeting with their Content Strategist to share input.

5. Social Media Improvements

We’re now creating custom, branded & designed images with Canva, using our stock image subscription from Getty Images/iStock. These custom images will be created for and included in all of our re-vamped social media packages. Our social media managers have been fully trained on how to use Canva to create and post your branded images. Premium designed images have been proven to boost re-tweets and social engagement by 35%. (SocialMediaExaminer).

Here’s an example of a tweet with an image we created:

If your business isn’t taking advantage of this engagement tool, you are missing out. That’s why we’re integrating it into our products.

Why Canva?

Canva is quickly growing to be the #1 premium designed image creation tool and is used by millions of people! It allows the user to create beautiful, engaging visual elements that will attract and convert readers much better than a standard image. (Also, they are rocking out on their content marketing, we love these guys: see their blog.) We compared this tool to PicMonkey, the other leading one, and Canva has far more features (more templates that are social media and blog friendly, more options).

Besides premium-designed imagery, we’ve also trained our social media managers on using Pinterest. Every plan now includes Pinterest. This social platform is becoming more and more crucial for businesses to be present on: more than 72 million users exist here, a whopping 93% of which usually shop online while they pin. And pins with prices get 36% more likes (SproutSocial). Read more about why you should be on Pinterest on our blog The Rise of Pinterest: 5 Reasons It Should Be Part of Your Social Media Mix.

New Social Media Plans (view in the Content Shop).

6. Content Auditing

Our content auditing has undergone an improvement with the addition of BuzzSumo as a tool our Content Strategists will use to research and discover clients’ best competitors and influencers. We’ll put these findings on a new tab in the content audit report, with notes on what the competitor is doing for their blogs and social presence. These discoveries can help clients replicate the strategies of successful businesses in their niche in creating and sharing content, with actionable takeaways listed. We’ve also added Wordtracker, a Moz recommended keyword tool, as an additional tool besides SEMRush for even more powerful keyword strategy and research; and we’ve included PDF guide overviews that will explain the audit process and reports. View Content Auditing in the Content Shop.

7. Keyword Strategy

We’ve entirely revamped our research process for clients’ best keywords. Our former two products, keyword research and topic research, are replaced with one all-inclusive, comprehensive and powerful product: Keyword Strategy. For this new product, we now partner with and have a paid subscription to these three tools:

  • BuzzSumo, a leading content insight analytic platform
  • SEMRush, one of the best SEO software programs online
  • Wordtracker, a MOZ-recommend, high-performance Keyword Tool

BuzzSumo and Wordtracker are brand new to our team, we’ve just finished training our Content Strategists on how to use them. Our Content Strategists are fully trained and ready put to full use the power of our new tools to create a thorough keyword and content strategy. We put together clients’ best keyword findings in an Excel according to competition, CPC, search volume per month, and more; send a full content analysis from BuzzSumo that shows how hot a keyword or topic is currently trending online, and our Content Strategists will write full content topics using the keyword findings.

Deliverables: a full keyword research report, with top 10 keywords and over 200 full cut findings; topic research, where we’ll write 10 optimized, ready-to-go, topics using the top keywords in our findings for blogs and content pieces that you can create (or have us write): and a content analysis report generated by BuzzSumo to show you what content is currently trending on the Web for your keywords.

View our new Keyword Strategy product in the Content Shop.

8. Premium Designer.

We’ve fielded for a great designer to fulfill the marketing, infographic, and formatting areas of our content. Our new premium designer resource is an award-winning consultancy designer who currently creates visual content for Johnson & Johnson, ESPN, US Government, and many more worldwide companies. See an infographic example.

Our new design capabilities include:

  • Bespoke infographics
  • Illustrated print and e-book covers
  • Premium formatting and visual elements for e-books, brochures, whitepapers, and presentations
  • Storytelling character elements & more! 


That’s It, Folks.. For Now!

We’re excited to introduce this new and re-vamped lineup to launch off our summer, this 2015! And we’re grateful to each and every one of our valued clients that make it possible for us to keep growing and getting better.

Did you like our bespoke custom creation? You can have one too! Buy your infographic from Express Writers’ Content Shop.

The rise of Pinterest

The Rise of Pinterest: 5 Reasons It Should be Part of Your Social Media Mix

Are you looking for a great, new way to help leverage your social media campaign? Of course you are, that’s why you’re reading this blog!

There currently exists on the web an excellent social media channel that has been around for a while now, yet is starting to become a very vital aspect of any social media campaign – Pinterest. That’s right, the channel that gives people recipes and DIY tips is the next element in an impressive social media campaign. Let’s take a look at why this channel will be important for you, the various advantages of it, and how you can use Pinterest to generate revenue.

Why is Pinterest Such an Important Channel?

Pinterest hasn’t always been on the social media radar as an important channel for businesses. However, it is an incredible channel that can help bring about engagement and revenue for your company. According to Suzanne Delzio at Social Media Examiner, Pinterest currently has 47 million users, and this number is expected to grow exponentially in 2016. Researchers believe this growth will happen going off of past analytics that show users doubling in 2014, and more people are signing up for the social site each day. This means that your clients are likely to be on this channel already, and if they aren’t, they soon will be. While Pinterest has been a site mainly populated by women, the social media channel has attempted to grow the demographic, and reports are showing that the amount of men signing up is growing quick.

As you can see, the platform is growing by leaps and bounds in many different areas and demographics, making it an important channel. You need to make sure you are on this channel soon and well before 2016 starts.

Who Uses Pinterest the Most?

I briefly mentioned above that women use this site the most, but that the amount of male users is growing quickly. However, I am going to give a bit more detail into the users to help you craft an excellent campaign. According to Carly Stec at HubSpot, one-third of users are women, and that number is up by 25 percent. In addition, 8 percent of men inside the United States use the social channel, which is a growth from 5 percent. These numbers are expected to rise, and this means that there will be more shoppers will to buy your products or services. For now, women are still dominating over at Pinterest, and should be a target audience. However, don’t neglect the men who are starting to use this channel, as well.

The Anatomy of a Pinterest Brain

When it comes to Pinterest, you need to know and understand the anatomy of a user’s brain. Just why do they go to the platform and how do they become a shopper instead of a browser? Let’s take a look!

  1. “I’m Just Looking at Various Things.” When someone opens their Pinterest app or goes on the desktop site, they simply start out looking and browsing what is being shared. Many times, they don’t go in with the intention of buying, but, by following a few steps, many do end up doing so.
  1. “Well, This is Interesting.” The next part of the anatomy of a Pinterest brain is that someone has to think the image, idea, or product looks interesting. The more interesting the pin, the more likely that person will be to click on the image and then the link attached, directing them to a site. This can then lead them to purchase the item from the picture.
  1. “I Need to Narrow This Down.” Many times, people who are browsing Pinterest will see a multitude of interesting things, but they want to make sure they narrow things down. This helps them decide which pins to share or which products to buy.
  1. “This is Exactly What I Need.” After narrowing things down, users will end up buying what they find to be exactly what they need. This is why it is important to make your pins stand out. You want it to be the winning pin for the Pinterest brain. Don’t worry; I am going to look at how you can achieve this later in the blog.

5 Incredible Advantages to Using Pinterest for Your Business

Before I get into how you can make incredible revenue with a Pinterest account, I want to look at the advantages of joining. Some people might not be sure that it is a site they can use, but there are some incredible benefits to it.

  1. You Can Reach a Younger Demographic. Pinterest gives you access to a younger demographic, and while you might want to reach an older one, young people can really help your business. You shouldn’t ignore this demographic because you might be surprised just how much revenue you can bring in when you advertise to them. Pinterest is a great starting place for this.
  1. You Can Use it as a Marketing Tool on Your Site or in Your Store. If you have product images or blogs, you can add a Pinterest social share button to your site. This will encourage users and readers to pin anything they find interesting on their own account, therefore sharing it with their friend group. If their friends find it interesting, they will share that pin and so on. This can bring in more people to that product, blog, or landing page, and once there, you can convert them to leads.
  1. You Can Share More Than Just Your Products. When it comes to Pinterest, you aren’t limited to only sharing product images. In fact, you can share your blogs, other landing pages, and also share helpful information from industry leaders. You can create boards for each and every idea you have, helping to keep them all organized, and allowing people to follow the boards they find interesting.
  1. You Can Create a Board that Links to Your Blogs. Do you want to drive more traffic to your blogs? Then create a board and link directly to each post as you share it. Make sure to use your keywords in the pin description and use hashtags, as well.
  1. Pinterest Gives You the Chance to Make Your Brand More Human. This gives you a chance to show your brand in a more human light, which can help people trust you. You can create a board that shows the “daily life” of your company and share images or create an “event” board to show your events. Whatever shows a personal side to your business will help make your brand more human.

10 Ways to Use Pinterest to Generate Revenue

Now that you can see some of the benefits of using Pinterest, I am going to look at how you can use it to generate revenue. I will be referencing a few points from the HubSpot article by Carly Stec I shared towards the beginning of this blog.

Here are some things you can do on your Pinterest account to have a successful presence.

  1. Use Several Dominant Colors in Your Pin. Carly points out that images with dominant colors tend to receive more than three times the amount of shares and re-pins as those that don’t. Make sure you use more than one dominant color, as one won’t be as likely to get as many shares. This will help you stand out and make people look at your pins, and then, as I said, they will share. Sounds great, doesn’t it?
  1. Stay Away from Sharing a Human Face. Pinterest is an artsy social channel, which means that people like to see more artistic images than regular. One of the things that people seem not to like as much on the platform is seeing the human face in their images. You can show a person, but consider photos that have the person looking away, with a focus elsewhere like on a book or a cup of tea.
  1. Get Artsy With Your Pins. As I said, Pinterest is artsy, which means that artsy pins are going to be shared more than plain looking ones. There are many ways you can make an image look artsy by adding filters and focusing on different things in the image. If you are sharing a photo of a field, consider one that focuses on a flower with the field behind; just something that looks pretty and artistic.
  1. Bring Down Your Image’s Saturation. Carly also gives another tip for creating a good image to share on the channel, which is to bring down the image saturation. This gives it that Instagram filter feel, which can make people especially younger individuals look at it more. This is something you can easily do with the editing software that comes with your computer or by locating different online places that can help.
  1. Create Infographics that Provide Your Clients With Value. Pinterest is a very visual platform, as you can see, which means you need to have great visual content ready. However, your business might not be one with many visuals. A great way to utilize the channel is to create and share valuable infographics for your user base, encouraging them to read and share with others.
  1. Have a Decent Amount of Pins Already Pinned. In order for people to consider following your Pinterest account or boards, you need to have pins already pinned. This can attract more people because you will look active on the account. If you have nothing pinned, users won’t know if you are a valuable brand to follow. Create a few boards and pin different things to them to start out, and you will begin to see more people willing to either follow you or one or two of your boards.
  1. Promote Your Brand on Pinterest. Promoting on Pinterest is one of the best ways to get noticed. It is rare for people to stumble on someone’s account if it isn’t being promoted. Social Media Examiner points out that Pinterest says that promoted pins can get just as much traffic as regular ones, which helps with organic traffic. While it is still new, this is still a great idea for different businesses. You can join the list to become one of the businesses able to use it by signing up to be chosen to be in the beta program.
  1. Set Up a Collaboration with Other Popular Pinners. You can set up collaborative boards that allow others that aren’t from your business to pin to it. You don’t want to leave it open for just anyone, but you can invite other popular pinners or select people from your business who are also on Pinterest. This can help curate a lot of content from all over and different viewpoints, giving users the ability to get unique, great content from all over.
  1. Create Contests and Have People Create Their Own Boards. Pinterest creates a great opportunity to have contests for your clients. You’ll need to make sure that you follow the rules when it comes to contests, but it can be a great way to bring in more followers and eventual new clients. A great example of Pinterest content is Adagio Teas’ contest that encouraged clients to create a board of their top ten favorite items from the store. Once a user created the board, Adagio said to email the board and be entered into the contest, and everyone who did, received a small gift certificate in return.
  1. Share Your Pins in Your Weekly or Monthly Email Newsletter. When you share your newsletter with your clients, you can start to gain followers by including your pins in your emails. This can help your email marketing and also drive engagement and revenue. You can take a screenshot of your top or best pins from the week or month and then create a link for people to click on. This will take them directly to your pins and account, and get them looking at your other content, as well.

Enrich Your Business and Use Pinterest

Pinterest can really help enrich your business and make your social media campaign impactful. You will find that after you have established a presence that you can start driving excellent revenue. If you need help creating infographics or content for your Pinterest campaign, then contact Express Writers. We can help you create an excellent campaign and give your clients access to great infographics.


Social Media Content Optimization: How To Optimize Your Pins & Pictures

Today’s newest and greatest in social media content optimization happens to be almost all visual. Instagram, with over 100 million users and 4 billion users, is one of the most popular iPhone apps out there. Pinterest, one of the newest social media platforms, has at least 100 million users with over 30 billion pins.

With this many users available on these new social media platforms, business and companies are including their campaign strategies to advertise to the people on these sites. Besides CPC, the best way to do this is simply by organically populating their own Pinterest and Instagram corners and encouraging their fans to follow, like and re-pin. Social media content optimization across these platforms is a major player.

Besides getting your business, company or person actually on these platforms: what more can you do for exposure across these two social media platforms?

A lot. Copyblogger says that although Pinterest and Instagram revolve around visual content, you can still optimize content on each of these platforms, in your postings.

Social Media Content Optimization Secrets: Getting Popular on Pinterest

For one thing, infographics with optimized descriptions are big on Pinterest. Pinning a tall, infographic style piece if you don’t have an infographic is another excellent route to go—statistically, tall and narrow images get more repins than fat and wide.

Social media content optimization for your pins shouldn’t be more than 200 characters (think meta description). This text gets crawled by search engines and helps your readers identify a keyword about you, so make sure to include your keyword here.

Secrets: Getting Interesting on Instagram

Hashtags, hashtags, hashtags: they might feel the opposite of useful when you type them in, but hashtags encourage follower activity by a huge ratio than Instagram pictures posted without it. The top followed or returned hashtags on Instagram encourage reciprocal behavior, and are as follows–#FollowforFollow, #LikeforLike, and the like. Nature focused hashtags like #Sky, #Sun, #Clouds, are very popular (interestingly) as well. (The least-liked hashtags include #Drunk and #loveyou).

Inspiring pictures do very well on Instagram and Pinterest alike, as well as DIY or home and garden focused tidbits. Think about the DIY content your audience might be interested in.  If you sell SEO services, “how to write your own SEO blog” – or if you’re a contractor, “how to build your own garden”.  Think about what you’d discuss, if you were your own reader.

For up-to-date SEO strategies, be sure to stay subscribed to The Write Blog for new posts. Join our weekly Twitter chat where we talk up-to-date principles on content marketing, SEO and more with guest experts: #ContentWritingChat at 10 AM CST with @ExpWriters on Twitter.