How to Write Content for a Blog | Express Writers

How to Write Content for a Blog

by | Nov 29, 2016 | How to Write | 0 comments

Blogs are synonymous with online content.

They stand out as some of the most popular and widely used formats for content today.

But, here’s a million dollar question: how do you write them?

If you’ve ever wondered how to write content for a blog, you’re not alone.

While it’s true that writing blog content can be challenging, it doesn’t need to be, and my simple guide is here to help you learn the steps. Read on for tips on how to write content for a blog, another short how-to post in my #howtowrite series!

Need some pointers on creating good blog posts? Here's a nutshell guide on our own Write Blog, covering #howtowrite a blog. Click To Tweet

how to write content for a blog

Why Blogs Matter

In addition to communicating valuable information to readers, blogs also serve important SEO purposes. When they’re well-written, they relate to Google and other search engines that a website is authoritative and relevant and that the writer well-versed on a given topic or in a given industry.

Additionally, blogs are a critical platform for any company that wants to build a well-rounded content strategy and are essential to companies striving to bond with their clients and showcase their brand voice.

Without a blog, it’s difficult to build up a consistent brand voice, and companies are finding that blog content consistently stands out as one of the most relevant and trustworthy sources of online content out there. To be exact, they’re the fifth most trusted source of online content among readers.

What’s more, blogging has the potential to have a massive impact on a company’s leads and engagement rates. The more blogs you publish, especially if they are SEO optimized with the right keywords, the more people will find their way to your site and its content. And if you’re writing your blogs well, they’ll want to stay, share, and download.

How to Write Content for a Blog: 6 Simple Tips to Start Using Now

If you want to learn how to write content for a blog, you’re in luck. These simple tips will help you get started.

1. First Things First: Know Your Audience

Knowing your audience is essential to writing good blogs. If you’ve never built a target persona before, now is the time to do it. In addition to giving you an idea of who you’re speaking to and what they care about, a target persona will also serve the critical purpose of helping you get inside your readers’ heads and solve their most pressing problems for them.

When you understand your blog’s audience, everything else can flow naturally. It’s critical to remember who your audience is throughout the writing process, and keep them in mind as you work to craft content your readers can depend on.

2. Spend The Time to Craft Great Topics

Topics are the lifeblood of your blog, so it pays to come up with great ones. If you’re having a difficult time harvesting blog topics, turn to trusty sources like your website FAQ and Quora. These are often untapped gold mines of great ideas and outstanding information, so it pays to pay attention to them.

As you craft the topics for your blog, pay attention to which perform well and which don’t. This will give you a good idea of what you should be crafting going forward.

3. Make Your Hook Captivating

The hook, or the opening part of your article, is one of the most important components of all of your content. With this in mind, spend some time making sure the beginnings of your article are as good as possible.

They should be constructed to grab your reader’s attention and keep it. This means including relevant facts, stats, and information. It also means addressing the reader directly and ensuring that you know your audience well enough to know what will appeal to them.

4. Organize Your Blogs to Make Them More Readable

While many people bypass this detail, organizing and optimizing your blogs is essential.

To make your blog content as readable as possible, organize them into small, digestible chunks and ensure that you’re never presenting your readers with dense blocks of information. In addition to making your content more user-friendly, breaking it into approachable pieces will help to make it better for SEO.

For an example of a blog with good formatting, check out this piece on the Write Blog about blog optimization:

example of formatted blog

It’s super long-form, so we even added a visual Table of Contents to tell the reader what’s coming and keep them on the page.

table-of-contents blog optimization guide

Here’s another piece that exhibits great formatting, on Search Engine Journal:

formatting sej example

5. Write Evergreen Content

Evergreen content will become the cornerstone of your blogging strategy, but only if you let it. Evergreen content is the type of content that users can visit at any time and count on it to be relevant. It’s also the kind of content that will earn you blog views long after the publish date of the content itself. With this in mind, publish evergreen content whenever possible on your blog. It will boost your content strategy, and your readers will thank you.

6. Keep Writing

Writing a blog can be tough, but it’s critical to keep going – even (and especially) when it gets hard. If blogging were easy, everyone would do it. Because it’s not, though, it’s up to you to find ways to make the blogging strategy work for you as much as possible.

When you run up on writer’s or topic blocks, talk to people in your community and look at blogs you admire. This simple strategy will help you stay on the bleeding edge of the industry, even when you face the challenges that all bloggers do.

Great Blog Content Starts Here

While it’s true that great blog content is hard to come by, it’s also true that you can learn to create it with a few simple steps. This guide gives you the framework you need to learn how to write content for a blog, and begin crafting your own outstanding blog content. Time to make your dream of becoming a successful blogger a reality!

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