Social media has become a massively valuable platform in recent years.
With millions of active monthly users, an incredibly diverse base of users, and reach to virtually every corner of the earth, it’s clear why the various platforms in the social media family, ranging from Facebook to LinkedIn, have stood out as such valuable and relevant places to share content.
But how, exactly, do you craft content that performs well on these diverse and different platforms?
In one of my first #howtowrite series, I’m here to share with you!
How to Write Content for Social Media: 10 Tips
Since social media is such a varied and unique environment, it’s critical to ensure that you’re writing the right content at the right time. Here’s how:
1. Optimize what you write according to the platform you write it for.
Twitter is different from Facebook, which is different from Google+, which is different from Twitter! To make the most of writing content for social media, it’s critical that you take the additional time and effort needed to also optimize the content you write for the various social platforms for which you write it.
For example, do you know which of your readers frequent which platform? Do you know how long content should be for said platform, or how to present your content so that it performs the best it can on a given platform? If not, now is the time to learn. Optimizing content for the platform you publish it on is critical, and it’s essential to master this skill accordingly.
Want more on the subject of “how to write?” I wrote a book all about it!
2. Add images.
Images are as critical for social media content as they are anywhere else. To make the most of your social content, fill it up with images once you’ve written it. Beautiful stock photos, in-depth screenshots, and even personal pictures can go a long way toward improving your content and making it feel more approachable and friendly for your readers.
To understand why this is so important to good social media content, think for a moment about how you regard posts with images vs. posts without images in your own social media news feeds. Which are more likely to get your clicks? If you answered “posts with images,” you’re not alone.
While people only remember 10% of what they read, they remember 65% of what they see, and pairing a relevant visual with your social media content can help it stick in your readers’ heads.
3. Keep your audience in mind.
Your audience is critical when it comes to social media content, and if you don’t know who they are there’s no way you’re going to be able to address them properly. With this in mind, do everything you can to build targeted personas, research your audience, and develop a solid understanding of who they are and what they care about.
In addition to allowing you to tailor your content more effectively, this step will also help to ensure that the posts you publish on social media will have a wide, broad reach with the potential to extend well beyond your audience.
4. Keep it about other people.
Social media can be an echo chamber for narcissism, so it’s important to keep your content focused on other people. If you’re one of the many social media users who finds it tough to contend with other users who publish self-centric posts on a regular basis, take heed.
Instead, keep your posts broad and externally-focused for the best result.
5. Become a master of headlines.
Social media headlines are critical to your click-through-rate, and they can make or break the success of your content. With this in mind, follow the best practices for stellar headlines. In addition to earning you more clicks, a simple tip like this can easily boost the success rate of all of your social media content and ensure that you’re as close as possible to going viral online.
6. Experiment with different content types.
Social media is a great place for all sorts of content types, ranging from articles and blog posts to videos and infographics. To build a well-rounded and unique content strategy, try your hand at all of them.
In addition to giving your fans something to look forward to, this approach will also help expand your content horizons and teach you what works best with your audience and what doesn’t!
7. Address your readers.
Social media works best when its personal, so don’t be afraid to address your readers directly. The personal “you” makes more of a splash in the news feed than anything else, so it’s smart to include it.
8. Cover trending topics.
Social media is an excellent place to tap into current events and web-wide trends. In addition to the fact that these things will generally perform well with readers, social media content has a relatively short lifespan, so using it to cover current events is a great move.
With this in mind, don’t hesitate to look to trending hashtags, news sources, and industry events to come up with topics for your next batch of social media content.
9. Keep it concrete.
Social media isn’t a place to get obscure and experimental with your headlines or your content. Since people skim through social media feeds so quickly, concrete, tangible, unique headlines and topics will perform the best. Don’t forget to give your readers something they can hold onto.
10. Don’t make promises you can’t keep.
If readers click your title expecting one thing and they get another, they’re bound to be disappointed, and rightfully so! With this in mind, make sure your headline and the content beneath it deliver what’s promised, and don’t be surprised if your CTR drops when this stops happening.
Learn how to Write for Social Media & Gain Serious Brand Attention
Social media continues to grow, and learning how to write content for social media is more critical today than it’s ever been before.
When you ace your social media content, it’s easy to attract readers, develop your brand identity, and spread ideas worth sharing.
It’s also a great way to build an ongoing following that supports the goals and long-term objectives of your company.