How to Write Content for LinkedIn | Express Writers

How to Write Content for LinkedIn

by | Nov 28, 2016 | How to Write

Today, LinkedIn has 467 million users.

If that weren’t impressive enough, there are 2 new LinkedIn members added each second.

As such, LinkedIn has quickly become one of the best platforms out there for content writing, and it’s a great place to gain leads and build recognition for your company, cause, or topic.

Like all things, though, learning to write content for LinkedIn is a skill, and you’ve got to develop it in order to excel at it.

With that in mind, here’s a simple, one-stop shop to help you get started crafting content for LinkedIn, in my next #howtowrite blog post in our series.

how to write content for LinkedIn

10 Tips for Writing Content on LinkedIn

To write great content on LinkedIn, follow these ten simple tips:

1. Tailor your voice to LinkedIn’s demographic.

The audience that uses LinkedIn is geared toward the world of professionalism and business, so it’s wise to treat them accordingly. Instead of writing your LinkedIn posts like you would for Facebook or a similar platform, be sure that you’re gearing them toward the unique community LinkedIn offers.

This means keeping your content on-topic, professional, and authoritative. It also means ensuring that you’re adjusting your voice wherever and whenever needed to continue meeting your reader’s requests and demands.

Want more on the subject of “how to write?” I wrote a book all about it!

2. Post frequently enough to be noticed.

On LinkedIn, just like any other social media platform, it’s critical to learn to post often enough to get noticed, but not often enough that you bother your colleagues or drive leads away. Keep in mind that LinkedIn uses an algorithm that determines what shows up on network updates, and that posting too frequently can damage your impression numbers.

To determine how often you should post, consider LinkedIn’s top influencers. While they post several times a week, they’re not posting each day, and they have a deep understanding for their natural publishing maximums. To put this another way, you never want to post so often that you fatigue and bore your readers!

3. Add visuals to all of your LinkedIn content.

The more visuals you can add to your LinkedIn content, the better. While you don’t want to turn the material you publish on the platform into a storybook, it’s smart to accent each post with a relevant visual, since this will help ensure that your post is featuring nicely in LinkedIn’s publishing algorithm, and that it’s as attention-grabbing as possible with your audience.

4. Pay attention to your headlines.

Headlines, in the world of LinkedIn, are essential. To perform as well as possible, they should be attention-grabbing, short, and to-the-point, but they should also give the high-level professionals that populate the LinkedIn platform reason enough to click.

If you’re confused about what makes a great LinkedIn headline and what doesn’t, take some time to consider the headlines of top LinkedIn influencers for an example. Take, for instance, this HubSpot headline, which features numbers to grab attention, a valuable promise, and an image to complete the post:

how to write content for LinkedIn

5. Keep your posts to the right length.

Post length makes a big impact on LinkedIn. While it’s a platform that’s more geared toward longer content than Twitter or a similar social platform, it’s also smart to remember that the right length content makes all of the difference. With this in mind, keep your LinkedIn posts to the right length.

In addition to ensuring that people will read them, this will also go a long way toward keeping you on-topic and deeply involved with the material you write about.

6. Use quality links to improve your content.

Links make a massive difference in the success or failure of your LinkedIn posts. To make them as good as possible, use links to demonstrate your points, showcase key sources, and reach out to relevant sites.

Keep in mind that you don’t want to “link stuff” your content, just to showcase your ability to do it, but you DO want to be liberal about your use of links, and ensure that you’re doing what you need to do to show your readers and Google that you’re capable of linking well.

7. Complete your LinkedIn profile.

Your LinkedIn profile is one of the first places people will land when they’re looking for information about you and your company. With this in mind, be sure that you’ve completed and optimized your profile accordingly. This means that your profiles should feature a relevant profile picture, all your relevant contact information, and a complete list of recent accomplishments and skills. Don’t forget to update your profiles as needed to ensure that it stays current.

8. Publicize your posts.

LinkedIn posts can make a splash both inside and outside of LinkedIn. To get as much traction as possible from each post you write, be sure to publicize it both on LinkedIn and outside of the platform. This will help gain as much traction as possible for your post, while also ensuring that it gets the audience it deserves.

9. Embed relevant video information.

If you have a relevant video or SlideShare presentation that you can add to your LinkedIn profile, do it. In addition to helping you earn a broader audience, a step like this can go a long way toward building your authority on LinkedIn, and helping you stand out as a leader in any given field.

10. Adjust as needed.

The final tip for how to write content for LinkedIn is to adjust your strategy as needed. LinkedIn, like all social platforms, changes on a regular basis and your strategy will be best off if you can adjust it whenever it isn’t working, or isn’t working properly.

Keep in mind that the LinkedIn audience is unique and discerning, and the more willing you are to optimize your content for them, the better.

How to Write Content for LinkedIn, The Easy Way!

While writing content for LinkedIn may seem hard, these simple tips make it easy and effortless. As one of the most valuable networking and connection platforms out there, it’s clear that LinkedIn is far too important to pass by, and marketers who learn to write effective content for the platform will fare well both now and in the future.

Do you need a skilled writer to help you craft quality content for your social media platforms? Check out our Content Shop to learn more today!