Affiliate marketing content is a cornerstone of online marketing monetization, and it’s one of the biggest ways that many bloggers make their money online.
To do this, though, you’ve got to master the art of great affiliate marketing copy. The key to this, it turns out, is fun, relevant content that your audience can really attach to and dig their toes into.
Learn how to write content for affiliate marketing, and have fun in the process, in my next installment of our #howtowrite series on the blog.
6 Smart Ways to Write Content for Affiliate Marketing
If you’re interested in learning how to write content for affiliate marketing, or just improving the content you already create, follow these six tips:
1. Write your own personal truth.
The biggest sin in the world of affiliate marketing is to write about a product that you haven’t tried, don’t love, or have no personal experience with. Instead of making this mistake, aim to write your truth, your whole truth, and nothing but your truth.
Here’s why: your readers trust you and they want to know that you’re recommending a product to them because you’ve tried it and loved it, not because you’re making a few bucks off of it.
With this in mind, don’t ever pitch products you haven’t used or don’t like. Your audience will be able to see right through it and you’ll lose credibility and readers.
To take it a step further, tell your readers exactly what you loved about a given product, and go the extra step to point out how it benefited your life, improved your outlook, or provided you with something special they’ll take interest in.
2. Make your affiliate marketing content reader-centric.
With affiliate marketing content, the reader is at the center of the entire thing, and it should stay this way forever. To make your affiliate marketing content as successful as possible, keep your reader at the center of it.
As you write, you should be thinking about what your readers want and how much they’re willing to invest in it. What’s more, you should also be thinking about why they want it and what’ they’ll gain from using it.
These things can have a longstanding impact on the value of your affiliate marketing content, and can also prove that you care about your readers and are willing to step into their shoes.
3. Be honest.
Just like nobody wants to try products you haven’t tried or didn’t like, nobody wants to purchase products you weren’t honest about. While it may seem smart to play up a product when it’s actually disappointing or sub-par, this will cost you trust and readers in the long run, and can have a massive detrimental impact on your readership.
With this in mind, always be honest about the products you’re pitching. While you don’t have to be mean about a product’s flaws or shortcomings, your readers aren’t going to buy the fact that every product you’ve ever tried is your new favorite item in the entire world.
What’s more, being honest makes the five-star reviews that you do give carry that much more weight.
4. Incorporate your affiliate products into stories…naturally.
When it’s done well, affiliate marketing shouldn’t feel like affiliate marketing. Instead, it should feel like a natural recommendation issued by a friend to a friend.
With this in mind, seek to incorporate mentions or anecdotes about a product, good, or service into your other content. This will help you keep your content fresh and will also go a long way toward building reader trust and making the products you mention more appealing and exciting to your readers.
Finally, when people can see something in action, it’s a great way for them to build a relationship with it, which means that showcasing how you’ve used or enjoyed a product and building those mentions into your everyday content is a very compelling tactic.
5. Vary your approaches.
Affiliate marketing content shouldn’t feel formulaic, and it’s important to keep it as fresh as possible for your readers. In light of this, consider varying your approaches to affiliate marketing.
In addition to saving you from becoming a stiff, boring blogger people don’t want to read, this approach will also help you locate new audiences and showcase your best experiences with a given product, good, or service.
With this in mind, focus on what your audience loves and seek to share your affiliate experiences on all of your various platforms. This will keep things fresh and make your recommendations as authentic and unique as possible.
6. Focus on products customers love.
Again, your customer should be the center of affiliate marketing. If you’re not focusing on products, goods, and services they’ll love, you’re missing the mark.
While we’ve already covered the fact that it’s critical to feature only the products that you like, it’s also important to remember that your preferences and your readers’ won’t always line up seamlessly. When this happens, it’s essential that you put your customers’ preferences first, since they’re the ones who ultimately benefit from affiliate marketing.
With this in mind, work hard to provide rundowns on things that will actually benefit your reader’s lives. They’ll thank you for it and you’ll be a much more successful affiliate as a result.
Want more on the subject of “how to write” online copy? I wrote a book all about it! Check out So You Think You Can Write, The Definitive Guide to Successful Writing, on Amazon.
How to Write Content for Affiliate Marketing, Made Simple
While many people dread affiliate marketing, it’s actually quite simple with these smart tips.
By keeping you readers in mind, touting only the products you’ve used and loved, being honest about flaws, incorporating product stories into everyday content, and varying your approaches, it’s easy to learn how to write content for affiliate marketing and build a solid affiliate marketing strategy that benefits you and your customers, both now and in the long run.
If you need a skilled writer to help you create affiliate marketing content, contact Express Writers today to find out more about what we can offer you.