A landing page is chock-full of marketing ROI potential. If you do it right, a landing page has the power to work miracles. It can pull your visitor toward your brand, continue to pique their interest, and, finally, accomplish the Big One. It will convince them to hand over their personal contact details. They’ll become … Read more
Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve your exposure and relevance. Is guest blogging a worthy investment? … Read more
We’ve all heard the saying: a picture is worth a thousand words. But how does this impact blogging? Today, it’s virtually impossible to create a great blog without also creating strong visual content. In other words, your words matter less when they stand on their own. Modern readers want to be engaged on all fronts, … Read more
We’ve all heard it: while 80% of people read headlines, only 20% read body copy. What does that mean in practice, though? In other words, how do you create headlines that entice that elusive 20% to keep reading? Or to share, comment, and convert? The truth is that viral headlines are rare, and they take time, effort, … Read more
As we start the New Year, here’s a great question to ask yourself (and your clients, too): Why should you commit to investing in content marketing as an integral part of your marketing strategy? This powerful form of marketing fuels 99% of our own lead and revenue generation, so we know well what content marketing can do for a brand. This … Read more
If you’ve spent any time on the internet lately, you’ve probably noticed that some pieces of content are, well, hotter than others. Two content types have really stood out as winners. Specifically, the how-to and the list style, also known as listicle: Websites like BuzzFeed and Elite Daily use them as the virtual bread and butter of … Read more
This post was updated in December 2019. Do you want to learn how to add a blog feed to your site? Maybe you have the best blog on the web. Your ideas are genius. With your writing, you compel readers to read to the very end of every post. You are relevant and interesting. Unique, … Read more