This was originally published in 2017 and updated in May, 2020. What if I told you about a hot content marketing tool that allows you to dig deep into your audience’s brain? ? This tool can tell you what your audience is feeling right now. Their current thoughts. What they’re looking for when they go … Read more
In today’s report, we want to give you a list of outstanding content marketers, doing real and wonderful things in our industry. And to start, perhaps we should define what an “influencer” really means. These days, people aren’t putting their trust in one-off endorsements from celebrities or TV personalities. Instead, they’re choosing to trust people … Read more
We’ve all heard it: while 80% of people read headlines, only 20% read body copy. What does that mean in practice, though? In other words, how do you create headlines that entice that elusive 20% to keep reading? Or to share, comment, and convert? The truth is that viral headlines are rare, and they take time, effort, … Read more