Entries by Tara Clapper

#HowToWrite Guest Blogging Content: 10 Keys

Here’s the scoop on guest blogging: Google doesn’t appreciate paid links or content published just so you can “win” a link. However, if your guest post is informative, genuine, and helpful, including a relevant link back to your website is a great way to improve your exposure and relevance. Is guest blogging a worthy investment? […]

3 Reasons Why Developmental Editing is Essential for Blogs & Other Long-Form Content

When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the misperception of nonfiction as ‘dry’ and uninspiring, content producers do not consider developmental editing as often as they should. This is an antiquated way of […]

What is LARP & 7 Ways It Made Me a Better Brand Storyteller

Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Over the years, I’ve practiced my storytelling skills in a variety of ways: by earning an English degree some people branded ‘useless;’ through active participation in theater groups as an actor, crew member, and playwright, writing collaboratively with others I […]

How To Write Cornerstone Content

I’m here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more informed SEO blogger, I’m now transitioning my digital property to include cornerstone content strategy. When I started my blog in 2013, I grew it naturally: […]

Infographic: A Timeline History of Google’s Major SEO Content Updates (An Actionable Retrospective for Users, Publishers, and Content Creators)

This post has been updated by our team May 2017. Our Content Development Specialist, Tara Clapper authored the updates. Infographic: A Timeline History of Google’s Major SEO Content Updates (An Actionable Retrospective for Users, Publishers, and Content Creators) We’re used to Google updates and announcements now, but do you recall the old days of improved search? […]