When it comes to fiction, publishers, writers, and editors are well aware of the deep structural importance of story structure, description, and flow. In the era of self-publishing and the misperception of nonfiction as ‘dry’ and uninspiring, content producers do not consider developmental editing as often as they should. This is an antiquated way of […]
About Tara Clapper
Tara is a prolific content creator and an accomplished editor, having written and edited thousands of blog posts, small business websites, and other inbound marketing content. Tara enjoys blogging about quality copywriting, content management, corporate culture, personal branding, and networking. She runs an online community about women in geek culture and keeps her storytelling skills sharp through LARP (live action role play). Tara also holds a Bachelor’s degree in English and enjoys mentoring new writers. Bringing a decade of experience in publishing digital content to the team, Tara focuses on providing quality content to our clients as a content development specialist.
Entries by Tara Clapper
Like most writers and many content marketers, I’ve been a natural storyteller my entire life. Over the years, I’ve practiced my storytelling skills in a variety of ways: by earning an English degree some people branded ‘useless;’ through active participation in theater groups as an actor, crew member, and playwright, writing collaboratively with others I […]
I’m here with another installment of our ongoing #howtowrite series, sharing a guide to cornerstone content. When you started your first blog, did you know about cornerstone content? I didn’t. As a more informed SEO blogger, I’m now transitioning my digital property to include cornerstone content strategy. When I started my blog in 2013, I grew it naturally: […]
Cyber Monday is the one of the biggest sales days of the year for most e-tailers. On Monday, November 28, e-commerce is expected to generate billions in sales in the US alone. Is your online business ready to compete? 3 Simple Tests You Can Do to Help Your E-Comm Site Prepare for Cyber Monday 1. Check […]