Dear Return Clients: Here’s Why We Can’t Accommodate Your Old Rates

Dear Return Clients: Here’s Why We Can’t Accommodate Your Old Rates

Recently, we received this message from a past client in our inbox. “It’s been awhile since we worked together, and I went to buy from you guys again today. Wow. Your writing fees increased by double?! I won’t be using you anymore.” *shudder* Anyone else find the incorrect contraction as grating as I did? Okay, moving past the … Read more

How Copywriting Works: A 101 to the Writing that Fuels the Web

How Copywriting Works: A 101 to the Writing that Fuels the Web

Most copywriters know exactly what this conversation feels like: “What do you do?” “I’m an SEO copywriter!” “Oh…great! So, what do you do?” When you say you’re a writer, most people assume you’re an aspiring Hemingway, tapping away at your typewriter in pursuit of the next great American novel. Unless someone has experience in the digital … Read more