While press releases are an essential part of online marketing and digital communications, they’re tough to write, and few people understand their structure. Because of this, many companies and marketers hire expert writers or journalists to write press releases for them. However, understanding the format and how to write a press release important so you … Read more
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO experts dedicate themselves to a sort of “algorithm watch.” They spend countless hours … Read more
Your team, no matter what they do for you, counts on your business for the training they need. Even the most educated and experienced workers need training, especially when processes change. Therefore, continually updating your internal training content is essential to creating a good employee environment. In fact, Henry Ford famously stated,” The only … Read more
Did you know the top result of a Google search gets approximately 32% of all clicks? So, it’s no wonder content creators fight to climb to the number one position in the SERPs. Secure that spot, and you’re sure to generate tons of organic traffic for your website. The only problem is that not everyone … Read more
When it comes to content creation, you have two options: do it yourself or outsource. While it’s certainly admirable to create content entirely on your own, it’s not feasible for everyone. That’s why many companies opt to have a mix of in-house or freelance writers, or they choose to outsource the task entirely. If you’ve … Read more
Did you know that 82% of marketers actively use content marketing? That’s because brands see the value of consistently publishing quality content for their audiences to consume. Investing time and money into content and doing it well is essential because your audience often seeks content that educates or informs. You can also use content to build … Read more
According to the U.S. Bureau of Labor Statistics, employment of technical writers is projected to grow 12% from 2020 to 2030. This is faster than the average for all other occupations. Also, approximately 5,500 job openings are expected for technical writers each year. If that data is any indication, technical writing is a lucrative career … Read more
This is a guest post from our content manager, Korilynn. Facts: An efficient workspace is more than just moving some papers and keeping your desk tidy. In my role as a Content Manager for Express Writers, I juggle multiple tasks, manage a busy team of writers and editors, and entertain a three-year-old who is at … Read more