Email Marketing

Do I Need a Writer for My Email Campaign? The 5 Ultimate Secrets for Powerful Email Copy (From an Email Writer)

Email marketing is a quintessential element for a successful marketing plan – yes, even in 2020. Email is convenient, a direct line of contact, and not super intrusive in our lives. That’s why some prefer email communications from businesses. (What!) It's true. 91% of...

How to Write Email Copy That Resonates With Your Readers

Your email is only as good as the words inside it. It doesn't matter how many fancy graphics or photos you have, whether your words are carefully branded with colors that match your logo, or how many emojis you used in the subject line. Well-written email copy speaks...

The Future Is (Still) Email: 12 Experts Share Their Email Marketing Tips to Increase Conversion in 2019

It's the beginning of a new year — the best time to ditch outdated practices and hop into future marketing trends. While it's obvious that social media marketing will continue to evolve as algorithms and user habits change, what about email marketing? In 2012, a Pew...