seo content writing tips

How to Write an SEO Blog Outline in 3 Easy Steps

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How to Write an SEO Blog Outline in 3 Easy Steps

So you’re writing a blog. Good writing starts with a good SEO blog outline, but in the age of search engine optimization, “good” can mean a lot of different things. Should your outline be optimized for top search engine results placement? For maximum reader engagement? For clarity and economy of language? In the attention ecosystem, … Read more

How Important Is Content to SEO? Google Says It Could “Likely Matter More Than Any Other Factor”

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How Important Is Content to SEO? Google Says It Could “Likely Matter More Than Any Other Factor”

When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking factors and page-quality guidelines are what drive SEO best practices, which … Read more