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20 Tips For Becoming An SEO Writing Superstar

They say that SEO writing is hard.

They say there’s too much to learn.

That, unless you really dedicate yourself, you’ll never make it.

Plus, Google changes their algorithms so often that you’ll have to relearn everything anyhow, right?

The truth is, the fundamentals of good SEO writing do not change. What it takes to write engaging copy that reaches your real readers and SEO rankings is completely learnable.

And, while you’ll certainly need to put in the time and work to succeed, becoming an SEO writing superstar isn’t out of reach, especially if you’re already some kind of writing-slash-tech nerd.

We’ve put together a list of 20 tips to help.

SEO writing is completely learnable, and teachable. Learn 20 tips for becoming an SEO writing superstar in @JuliaEMcCoy's guide Click To Tweet

Need advanced SEO writing help? Check out my course, The Expert SEO Content Writer!

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1. Keep Your Content Audience-Centric

This is something that I talk about over and over again throughout my blog posts. And for good reason.

Because if you’re not creating audience-centric content, it will be near impossible to become an SEO writing superstar.

But, what exactly is audience-centric content? This visual provides a solid representation of what it is and isn’t:

Image Source

Hopefully you already have a pretty good idea of who your target audience is and what type of content they want.

If you don’t, I strongly encourage you to develop a target persona so you can better identify and reach your audience.

Takeaway: Identify your audience and ALWAYS create audience-centric content catered to what they want to hear about.

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2. Target Long Tail Keywords

Keywords obviously play a pivotal role in SEO success. But, as more and more content is being created, it’s becoming almost impossible to rank for common, one-word keywords.

Fortunately, as long as you’re creating great content, there are still plenty of long-tail keywords that you can target and rank for.

Want to know the best part? Long-tail keywords significantly outperform other keywords when it comes to conversion rates.

As you begin performing keyword research for content, work to identify long-tail keywords that support the topics that your audience wants to hear about.

Sweet-Spot-Keywords-1030x647

I teach step-by-step keyword research and SEO writing optimization in The Expert SEO Content Writer Course.

While there are dozens of strategies you can use to find them, the below resources should give you a solid head start:

Takeaway: Build your content around long-tail keywords that offer less competition and higher conversion rates.

3. Stick With Long Form

In the world of SEO writing, quality trumps quantity.

For this reason, it’s highly recommended that you stick with long form for most, if not all, of the articles you produce for your blog.

Why? Well, the statistics show us why.

Take a look at this study from serpIQ outlining the average content length of top ten results in Google:

 

As you can see, the longer the content is, the better it performs in SERPs.

And while we are recommending long form content, that doesn’t mean that you can just stuff your articles with fluff and expect strong results.

You still need to create great content that’s well researched, well written, and that follows SEO best practices.

In the end, when you’re making the decision to commit to long form, you’re also making the decision to commit to quality throughout.

Takeaway: For best results in search engines, commit to producing well-researched long form articles.

4. Make a Plan

As Benjamin Franklin once said:

“By failing to prepare, you’re preparing to fail.”

And while Franklin probably wasn’t talking about SEO writing when he said this, it certainly holds true with content creation.

Planning in content creation essentially comes down to doing proper research and putting together a strong outline.

And while that may sound time consuming, it doesn’t have to be.

For a great resource on how to do this, check out CoSchedule’s post outlining the 10-Minute, 10-Step Solution for the Best Blog Outline.

Not only does their article lay out everything you need to create an outline, but it also shows you how to do it in the most efficient way possible.

Takeaway: Develop an efficient process for creating strong outlines.

5. Get Good at Research

To become truly great at SEO writing, you need to get good at research.

Gary Bencivenga, a legendary copywriter with over 40 years experience, said that understanding the importance of research changed his career.

As he went on to say:

“It took me a while to realize that the best writers are the most tenacious researchers. Like miners, they dig, drill, dynamite, and chip until they have carloads of valuable ore. John Caples advised me once to gather seven times more interesting information than I could possibly use.”

While I’m not advising that you spend ten hours researching for your next blog post, gathering as much information as possible is going to put you in the optimal position to create the best available content on your topic.

And, if you’re looking to become an SEO writing superstar, that should be your goal.

While searching via Google has made research a fairly fast and pain-free process, here’s a few other resources that could help:

  • Google Scholar
  • Books on the Topic
  • Expert Interviews
  • Industry Specific Magazines

Takeaway: Commit to consistently developing your research skills and understand that research is key to any great piece of content.

6. Study the Competition

As I mentioned in the last section, if you want to become an SEO writing superstar, your goal should be to create the best piece of content available on the topic you’re writing about.

To do that, you have study the competition and find out what’s already out there.

Fortunately, Google makes this process easy. Let’s say, for example, that I wanted to create a blog post about ‘how to create an about page’.

When I type that into Google, the results look like this:

From here, I’ll sift through and take notes on each article on the first page of the rankings to identify where and how I can outdo them.

Sometimes, when I really want to dive into the competition, I’ll also check out some of the content on the 2nd and 3rd page of search results.

Exactly how you go about this process isn’t important.

What is important, however, is that you take the time to understand what you’re up against so you can devise a plan to create a better piece of content.

Takeaway: Study the competition to understand how you can create better content than what’s already out there.

7. Consider Promotion Strategies Before Writing

There’s a TON of content being created and published on a daily basis throughout the web.

Unsurprisingly, most of it goes unnoticed.

The overwhelming reason for this is because many writers either avoid considering promotion strategies prior to writing or avoid promotion altogether.

This is a HUGE mistake. How you will promote and generate traffic to your content needs to be top of mind before, during, and after you write.

For SEO purposes, your promotional goal should be to earn as many high quality links as possible.

My article outlining the 4 Strategies to Earn Natural, High-Quality Links for Your Content should give you a good headstart on how to do that.

For more resources on content promotion, check out:

Takeaway: Find out how you’re going to promote and distribute your content prior to writing it.

8. Write to and for Real People

Even though we’re talking about SEO writing, your main focus still needs to be on writing content that engages your readers.

Because, at the end of the day, if your content isn’t getting read, your chances of ranking are slim to none.

Well-respected copywriter Henneke Duistermaat put together a great post on How to Write Conversationally that offers some great info on how to do this. You’d be wise to check it out.

Takeaway: Write in a conversational tone that engages your readers.

9. Develop a Compelling Intro

Other than your headline, the intro is the most important part of your content.

After all, as copywriter Hassan Ud-deen says:

“If your readers don’t make it past the first few sentences, they sure as hell ain’t making it to your call-to-action.”

The trick here, as Hassan advises, is to keep the opening sentences short and sweet.

By making them short and easy to read, you’re able to fuel the curiosity of the reader and lower the barrier of entry for them to read on.

From there, you can continue to build their curiosity and interest in a way that compels them to read the rest of your copy.

Takeaway: Use short, compelling sentences in your intro to build the curiosity of readers and coax them to read on.

10. Differentiate Yourself

2 million.

That’s the number of blog posts created and published every day. And it’s a number that will only continue to rise.

And while we’ve already talked about the importance of promotion, you still need to find a way to separate yourself from the crowd.

To do it, you’ve got to develop a Content Differentiation Factor (CDF), which I talk more about in this guide.

content differentiation factor meaning

Your CDF answers the question of why someone should read your content over a competitor.

It tells the story of your unique, standout perspective that makes you someone that needs to be heard.

For more on how to develop your CDF, check out my Search Engine Journal article outlining 3 Ways to Make Your Content Stand Out.

Takeaway: Identify your Content Differentiation Factor and use it to stand out from the competition.

11. Make Sure Your Content Serves a Clear Purpose

In conversion copywriting, there’s a principle known as the One Big Idea Rule that is used by many of the best copywriters in the industry.

Essentially, the rule states that the focus of your copy should remain on a singular idea instead of several different ideas.

The same should be true of your content.

When you create blog posts that try to solve multiple problems or dive into 2-3 topics, you’re opening yourself up to potentially confusing or alienating your audience.

By sticking to One Big Idea, you’re ensuring that your content has a singular purpose and keeps your readers engaged throughout.

Takeaway: Identify the singular purpose of your content and don’t stray away from it.

12. Use Short Sentences and Paragraphs

While we’ve already talked about the importance of being short and sweet in your intro, it’s a strategy that you’d be wise to stick to throughout your content.

Modern day readers are inundated with so much content today that many of us have become avid skimmers instead of concentrated readers.

By keeping sentences and paragraphs short, you’re increasing the chances that a larger portion of your audience will read the entire post.

For instance, take a look at these two examples:

Example A

Example B

Which one are you more likely to continue reading?

If you’re like most people, it’s going to be the Example B.

Takeaway: Keep sentences and paragraphs short throughout your content to keep readers engaged.

expert content writer course

13. Avoid Big or Uncommon Words

One of the biggest misconceptions about SEO writing is that you need to be an elite wordsmith to be good at it.

That’s simply not true.

SEO writing is not the time to show off your vocabulary. All that does is interrupt the reader.

Instead, your focus should be on creating a rhythm throughout your content so it’s as easy to read as possible.

A great tool for testing the readability of your content is Readable.io.

Not only does it give you a rating, but it also dives into reading grade level, syllable use, keyword use, tone, etc.

Takeaway: Write with rhythm and avoid any words that could interrupt the reader.

14. Include Relevant Visuals

While high value, audience-centric content still reigns supreme, visuals play an integral role in modern day blogging.

In fact, studies have shown that articles containing images get 94% more total views than those that don’t.

Image Source

When you also consider the fact that 65% of the population are visual learners, that’s a pretty strong case for why images should be included in your content.

But how often should you include images?

While there’s no concrete rule, many content marketing experts, such as Neil Patel, recommend that you do so every 150-300 words.

For more info on what types of visuals to include, check out KissMetric’s article on the 6 Types of Visual Content You Need to Use in Your Marketing Campaigns.

Takeaway: Find and use relevant visuals throughout your content.

15. Follow Basic SEO Rules

While the relevancy of technical SEO is decreasing due to the ongoing improvements to search engine algorithms, many aspects of SEO still remain important.

In a recent study by SEMrush on ranking factors in 2017, they listed the factors from least important to most important. The results looked like this:

Image Source

As you can see, many of the most important factors (direct website visits, time on site, bounce rate, content length) are more related to the actual quality of the content than the SEO rules followed.

And while keywords are still important, as they signal to search engines what your content is about, this study proves that you don’t need to stuff your content with keywords to rank.

For more info on following basic SEO rules and creating great content for search engines, check out my article on How to Write Content for SEO.

If you’d like to dive into this topic even further, Moz’s Beginner’s Guide to SEO is another great resource.

Takeaway: Ranking in search engines is more about creating great content than following SEO rules. By following basic rules, however, you set yourself up to be found by search engines for the keywords and topics that you want to rank for.

16. Optimize Your Headline

It’s been said many times that 8 out of 10 people will read your headline but only 2 out of 10 will go on to read your content.

Regardless of whether this statistic is true, the importance of headlines cannot be overstated.

You NEED to take the time to craft a compelling headline that intrigues the visitor to read the first sentence of your content.

Since this topic is a bit too important and in-depth to cover within this article, I invite you to check out our ultimate guide on How to Create Headlines That Will Go Viral.

Takeaway: If you don’t optimize your headline, you’re significantly decreasing the chances of your content getting read.

17. Build Your Email List

When someone comes to your blog, what do you want them to do?

If you’re like most website owners, you want them to stay on your site as long as possible and continue reading other content.

But that’s not exactly realistic. Especially if this is the first time they’ve ever been on your site.

To keep them coming back to your site, it’s absolutely crucial that you develop a plan to get them to sign up for your email list.

By doing so, you can build an audience that consistently visits your website and views your content.

And, over time, that audience can become a major source of revenue.

For more info on building your email list, Content Marketing Institute’s ultimate guide on How to Build Your Email List is a tremendous resource.

Takeaway: Start building your email list from day one and use it as a way to build loyalty among your audience.

18. Include Internal and External Links

Including a healthy mix of internal and external links helps your blog in multiple ways.

For one, internal links allow readers to explore other aspects of your site. This, in turn, keeps them on your site and reduces your bounce rate (which affects search rankings).

Second, external links help validate your content to readers while also signaling to search engines that your content is high quality.

With both types of links, it’s important that you’re including your links within relevant words or phrases.

For instance, if I wanted to link to a resource explaining what external links are, and I wrote the sentence:

“Writers use external links to provide the source of their content while also offering additional resources for the reader.”

My link would only be used within the phrase ‘external links,’ and not the entire sentence or a long string of words.

When including an external link, you’ll want to be sure that it is a trusted resource. To find this out, check out the Domain Authority (DA) of the link you’re sending readers to.

Moz has a tool, aptly named the Mozbar, which allows you to quickly and easily check the DA of potential links.

Takeaway: Be sure that you’re including a healthy mix of internal and external links within your content.

19. Make it Mobile Friendly

If you didn’t know yet, mobile internet usage recently surpassed desktop internet usage worldwide.

And, as you can see from the graphic below, the trend is continuing to favor mobile viewing:

Image Source

What this means for website owners is that, as time goes on, most of their views will likely be coming from mobile devices.

So, if your site isn’t mobile friendly, you’re going to lose out on a whole lot of potential viewers.

And, not only will this affect traffic, but you may also have to deal with search ranking penalties as Google updates their mobile-friendly algorithms.

To find out whether or not your site is optimized for mobile devices, check out Google’s Mobile-Friendly Test.

Takeaway: Make sure your blog is mobile-friendly to maximize potential traffic.

20. Utilize Call-to-Actions

When someone is reading your content, you obviously don’t want them to simply read it, exit the page, and move on with their day.

As we’ve already mentioned, the ultimate goal is to get them to come back for more in the future or, in the perfect world, get them to take action immediately.

To make this happen, it’s essential that you include call-to-actions in your content.

The purpose of your CTA should be related to the goal of your content. If you’re trying to educate the reader, use your CTA to get them to sign up for your email list for more educational articles.

If you’re trying to inform them about your service, product, event, etc., use your CTA to encourage them to continue learning more.

While you’ll definitely want to include a CTA at the end of your article, it’s also good practice to sprinkle them throughout your content.

CrazyEgg’s blog post outlining 21 Call to Action Examples and 3 Rules for Effective CTAs is a great resource to learn more about how to do this effectively.

Use These Tips to Become an SEO Writing Superstar

At this point, you have everything you need to get started.

Now it’s your turn.

Make the decision that you’re not going to settle for average and climb to the top of the SEO writing world.

Look forward to hearing about your journey!

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killer seo content strategy

A Guide On Killer SEO Content For Your Readers and Rankings

You’ve had it drilled into your head that you’re no longer writing for SEO when it comes to SEO content, and it’s all about the reader. Google’s Hummingbird was a wakeup call for those who snoozed through Panda and Penguin releases; the emphasis is all on high-quality content.

 

So how do you write high-quality, awesome SEO content for search engines and readers alike?

 

Before you sit down feeling frustrated and give up, let’s get one thing out of the way:

 

Yes, you can rank high and gain new readers for your website!

 

Doesn’t that make you feel better? To get high rankings and gain new readers it’s all about balancing between what search engines want and what readers need. Google has made it quite clear that they won’t tolerate fluff or irrelevant content in SEO writing and SEO content anymore. Hummingbird was their way of letting everyone know that.

If you read through Google’s quality guidelines you will see what they’re looking for pages written for users, unique content, valuable content, and no more tricks, just to name a few. If you look closely, however, you’ll see the biggest thing Google wants of all: optimized content that is unique. That means you will need to differentiate your website from the rest of the Internet, offer real value and have a selling point that pops.

To help you through it, here are several methods that generate killer content for your rank and your readers.

 

Be Relevant, Not Random

You might be tempted to write on a particular topic you’re passionate about, but if that topic isn’t relevant to your website, you need to skip it, according to About.com. People searching on the internet want something that is relevant to what they’re searching for. Readers and Google expects relevant content and when users don’t see what they are looking for they leave — and don’t come back.
 
random image
 
If you’re writing a blog or article, make sure it’s relevant to your brand, products or the purpose of your website. For example, if you are writing about wedding planning, you shouldn’t have information about birthday parties, because your site focuses on weddings.

 

Be relevant above all else.

 

Define Your Brand, Then Your Quality Goal

Unfortunately quality is a subjective term. What you think is “quality” might be “poor quality” to a reader. So how do you write content that is quality to everyone?
 
defining your goals
 

Simple, you can’t.

But, you can write quality content that is considered “quality” to your brand. Consider your brand, target customer, and/or products you offer. Then ask yourself: what type of content would be considered quality to my target audience?  Don’t copy other brands and the strategies they’re using — those strategies are what are considered “quality” to them, not you.

Find something that works for you and is quality to your brand.

 

Get to Know Your Readers

Content should be customer-centric. Anything you write — blogs, reports, etc. — should attract and establish a relationship with your ideal customer.

You can’t make a relationship with a stranger, so it’s imperative you first research who is reading your content before you write it.

Find out what your typical customer is interested in, the types of questions or concerns that would bring them to your site, what might hinder them from buying, what a reader’s goal might be, etc. The more questions you can answer about your reader, the more in-tune your posts can be for them.

Remember that Google wants to see SEO content that answers your readers’ concerns and questions and is relevant to your industry/brand.

Using the wedding planner example, your target customer would be couples about to get married.

 

What are engaged couples worried about? Getting married, the costs, where to start with planning, etc.

Why would they come to you for assistance? You’re the solution to their problems and know how to plan a wedding.

What would hold back a reader from hiring you? Cost perhaps.

See the point?

 

Use the Language

Google’s keyword tool is no longer around, but that doesn’t mean you can’t find awesome keywords to drive your content — and boost your rank. Instead of looking through endless lists on Google, listen to the customers you have.

What terms would your typical customer use to find your services? What phrases are common with your industry?

Put yourself into the shoes of your target customer and pretend you’re searching the Internet for your type of service, website, etc.

The words and phrases they’re using about your products/industry are the words you need to optimize in your content. By doing so you can easily optimize and keep your content natural. In return you’ll match search queries and increase your site’s traffic.

 

Stop Selling, Even If You’re Selling

If you have a blog it’s time to change up your strategy. Blogs aren’t landing pages and they certainly aren’t meant for sales advertisements. Always remember that. You should use your blogs and articles to generate brand awareness, answer questions and ease concerns — not stuff products and/or services down the throats of your readers.
 
stop selling
 

Sure, you can link to sales pages in case the reader wants more or wants to see a viable solution to  their issue, but there is no reason to sell in the content right there. According to an article by Entrepreneur, good writing is conversational. Do you sell to your friends when you’re having a conversation? Probably not.

So why do the same to your reader?

Establish a relationship with your reader and write content that makes them trust your brand. By building up your credibility the sales naturally come. This is true of SEO content. In fact, 61 percent of consumers make a purchase based on a blog post according to Social Media Today.

 

Be Predictable

No, we’re not talking about your blog topics — we’re talking about how regularly you post.

Consistently is the backbone of trust in the virtual world. Readers should be able to depend on you to post frequently and stick to a predictable schedule. Also, being predictable gains your website credibility — excellent for your rank!

The more content you produce, the more chances you have to rank with the search engines too. So, create a schedule — one that you can easily maintain — and get busy writing your content, whether SEO content, blogs, articles, web pages, you-name-it.

If you know you’ll be unavailable to write or post for a few days or weeks, write ahead of time and schedule your posts. Google doesn’t care too much about how often you post, but you need to post consistently. If you post every day for three months and then suddenly only post once every other month you won’t see a jump in your ranking — in fact you’ll probably see a heavy drop.

 

Go Above and Beyond

To be considered “high-quality” you need to write something that is better than what everyone else has to offer. That means it’s time to step up your game and take on the challenge. See what your competition is writing about and top it.
 
going above and beyond
 

How do you top what’s already done over and over again?

  • Be creative. Add your own perspective, unique personality and spin on the topic. It can be something that is discussed over and over on other blogs and still be 100 percent unique if you just add your own personal touches to it.
  • Think outside of the box. You don’t have to approach your topics using a boring, time-tested method. Think outside of the box and be unique.
  • Use your expertise. You’re an industry expert — that’s why you have your website! Use your industry-specific knowledge and experiences to boost up your content. Have a funny story about something related to your website? Have you used products that you sell before? The more experience and insight you offer the better your rank.

 

Try Using Lists

Lists sell.

After all, the list-themed title blog you’re reading right now appealed to you because the information was bundled up in a list, right?

List posts, such as “Top X Ways To…”, “X Tips for…”, or “How to Sell Your Car in X Days…” always attract readers. These types of posts are popular because they do two important things:

  1. They tell readers exactly what they’re getting from the content
  2. They tell readers they won’t see a wall of text — things will be broken up to fulfill the list (or at least they should be)

 

Use lists to write your content every now and then. Lists are great for reading, help break up the content for you to write, and attract visitors. Also, list articles are more likely to be shared than other types of articles — especially those lists with flashy headlines.

 

Sprinkle In Eye Candy

Everyone needs a little eye candy — it sweetens the content just right.

Sprinkle in images or videos that are relevant to your content to help break it up and give readers something visual. Content with images is a lot easier to read than content that doesn’t have anything for the reader to picture.

You can use stock photos or even make your own (which is best considering it’s free and personalized) to add to your articles and blogs for a little extra something.

 

What Type of Writer Are You?

There are five types of writers out there: the part-timer, hobbyist, full-time pro, corporate, and entrepreneur, according to Social Media Today. Everyone can be categorized into at least one of these types of bloggers or writers. Deciding the type you are might help give your content purpose.

For example, if you’re a hobbyist writer you write for fun — not income. You spend some time on your blog, but it’s not your life’s work. Therefore your posts shouldn’t be sales-driven or serious — they should be fun and something people can tune into for a taste of something different.

If you’re an entrepreneur writer you write for a company you own. You use your blog or articles to gain recognition, share your expertise and attract clients. Your posts should be helpful, unique and still professional.

Decide the type of writer you are and why you’re writing your content. By having a purpose you’ll know how to work your content, both SEO content and general content.

 

Edit, Edit, Edit

It doesn’t matter how unique and awesome your content is if there are spelling errors strewn throughout the words. Typos and spelling errors turn readers away and tank your authority. Use spellcheck or hire someone to review your posts before you hit “publish” — that way you’re not tainting your reputation with a simple typo.
 
edit
 

Format Like a Pro

Use a font people can read. Also, keep your sentences short. You should only use the words you need to convey your message and stop there. Avoid adding in fluff or sugar-coatings that don’t really add value to the sentence or the message you’re trying to deliver.

If you can, keep your paragraphs short too. Readers often get discouraged or bored if they see a chunk of text they need to sift through to find their answers.

This info won’t help you with search engines much, but it’s not always about the search engines. Having your work formatted in a reader-friendly way encourages readers to come back for more and share your content — something that does boost your rank.

 

Hire a Pro

If you’re not a writer, it might be best to hire one. Professional content writers can speak to your readers, do the research you don’t have time for it, and write content that sells to the search engines and the readers of your target market. You don’t have to pay thousands for high-quality content, but you will have to pay to get good content.

You can achieve a high rank and still keep your readers happy all on the same website. By integrating these methods your website will be written for the readers, attractive to the search engines, and influential for your brand. Remember that search engines want content to be for the reader first, and them second. So when you sit down to write your next piece, ask yourself what you or your target reader wants — worry about the search engines later.
 

why you should outsource copywriting

Should You Outsource Copywriting? Why & How It Could Be Your Best Decision

This blog was originally written in 2013 and has been updated Spring 2019.

For years, the word outsource has had an ugly ring to it in the SEO community.

People used to make assumptions that when marketers outsourced their content, this was sub-par writing. Today, however, outsourcing content has become the law of the land.

The current content marketing industry, worth over $400 billion, is heavily focused on driving more growth to copywriting. Content creation is the #1 area of content marketing with most reported increase in spending over the last 12 months (56%), via CMI’s benchmark reports.

Major companies around the country are using remote teams of freelance writers to improve their content’s SEO value and provide better material to their readers.

If you’ve ever considered outsourcing your content, read on to learn why it may just be the smartest decision you’ve made all year.

It's time to trash the misconceptions around outsourcing content. @JuliaEMcCoy explains why to outsource copywriting should be your next smart move. Click To Tweet

outsourcing copywriting

Why Outsource Copywriting in Today’s World?

Today, you have to outsource copywriting to achieve anything.

As it stands now, the demand for content is larger than it’s ever been before, and brands around the country are striving to keep up.

Unfortunately, in-house teams seldom have the time, workforce, or expertise to create high-quality content in the amount and speed required by consumers. Because of this, many major firms decide to outsource web content writing to teams of freelancers or content marketing agencies.

While these experts provide many services, they’ll help companies boost search engine ranking, publish more content, promote engagement with users, and maintain content quality – all while the creator and staff in the organization focus on core activities and build the next steps in their business.

Is that a dream come true, or what?

As it stands now, the demand for content is larger than it’s ever been before, and brands around the country are striving to keep up. Here are the reasons why you should outsource copywriting today. Click To Tweet

If you’re still in doubt that outsourcing web content writing could be valuable, consider the following benefits:

  • Outsourcing helps you reach your target audience more effectively
  • Outsourcing can make your content more reader-friendly and focused
  • Professional content creation services understand the content climate, and can keep you on Google’s right side
  • Content writing services can help you build your brand from the ground up
  • Content writing services offer predictable, high-quality content for various industries.

Why The Decision to Outsource Copywriting May Be Better Than the Decision to D-I-Y It

While many marketers believe they can create their own content without the help of a content creation team, the fact of the matter is that there is seldom enough time or energy in the day.

Let’s face it: content creation agencies even outsource some of their content!

Writing great content takes time, a lot of it, and it’s tough to manage the demand if you’re also focusing on other aspects of building a business – like marketing, product development, and sales.

What’s more, while many people assume that outsourced content will be low-quality content, the opposite is typically true. When you work with skilled, reputable web content teams, you’ll get professional, high-quality content you can trust, and which reflects positively on your brand.

Finally, outsourcing content writing to a reputable copywriting service will help you benefit from the result-oriented services that they offer. Plus, website content writing rates are typically incredibly reasonable, so you won’t be out a ton of cash.

Outsourcing content writing to a reputable copywriting service will help you benefit from the result-oriented services that they offer. Plus, website content writing rates are typically incredibly reasonable... Click To Tweet

When you choose to outsource your web content writing, you’ll get the following benefits:

  • Search engine-optimized content
  • Increased conversions and engagement
  • 100% original content written for your company
  • Content that adheres to current SEO best practices
  • Improved rankings in the SERPs
  • Descriptions, headers, and meta content that are optimized for SEO
  • Fresh, well-written content whenever you need it
  • Various content types, ranging from blog posts to press releases

4 Stats That Prove the Value of SEO Copywriting Service

As your business grows, the importance of content creation becomes more pronounced. While many people assume they can achieve the same results by creating content in-house as they can by outsourcing their content to a team of skilled professionals, this simply isn’t true.

With that in mind, consider the following four statistics (according to Neil Patel) that prove the value of outsourcing your content creation services:

1. Only 42% of marketers think they’re effective at content

While content is King, only a small fraction of marketers believe they understand what it takes to be effective at it. If this doesn’t indicate a need for professional assistance, I don’t know what does!

While it can be difficult to create useful content that produces good results, the help of a skilled content agency can go a long way.

In addition to understanding which types of content perform bets in a given industry, a content company can also help businesses understand how best to position their content, and what changes the content should undergo to be as efficient as possible.

All of this is invaluable for a company that wants to boost its effectiveness and create a better content strategy.

2. 60% of marketers develop at least a single piece of content every day

While this may sound like small beans, it’s essential to put it in perspective. Even a 1,000-word blog post can take hours when you factor in that it must be written, proof-read, filled with quality links, beefed up with visuals, read again, proofed again, fact-checked, and published. Even that doesn’t take into consideration all of the follow-up work that comes in the form of interacting with followers and replying to comments posted on the piece.

Good content takes time, and even one piece a day can get overwhelming for marketers.

When you outsource your content creation, though, you get the blissful feeling that comes with knowing your content creation is taken care of, which in turn allows you to worry about other things.

Whether your company is growing quickly or you simply don’t have the time to develop your own content any longer, outsourcing it can be a great way to save yourself time and effort – without sacrificing quality.

3. 93% of all B2B marketers are using content marketing

Content marketing is catching on, and companies that have yet to adopt it are missing out on one of the biggest trends in the industry. Because content marketing provides users with relevant, authoritative, unique content in a way that doesn’t push them to purchase anything or make any changes, it’s one of the most welcoming types of marketing out there.

That said, marketers who want to jump on the content marketing train often need a push to help them get started.

This is where a quality copywriting service comes in. In addition to the fact that an excellent copywriting service fully understands the value of copywriting, the professionals therein can also help a CEO or marketer determine which approach to content marketing will be best for him or her.

This, in turn, eliminates much of the guesswork and helps businesses make the transition to content marketing as seamless as possible.

4. 86% of organizations ranked “highly effective” have an outsourced content writer

Content is critical to success in today’s web-based environment, and the best organizations out there know this. Go to the top of virtually any major business today and you’ll find someone whose sole job is to manage content.

If this isn’t a sign that outsourcing content is a smart move, we’re not sure what is.

Because the demand for content increases as a company grows, outsourcing it and hiring a team of people to be in charge of it is one effective way to ensure that the content keeps pace with the company’s growth, rather than being left behind.

86% of organizations ranked 'highly effective' have an outsourced content writer. Is this a sign? Read more stats that prove the value of #SEOcopywritingservices Click To Tweet

Outsourced Content: The Way of the Future

While purists everywhere have fled from outsourced content for years, the fact is that it can help companies maintain a solid online strategy without becoming overwhelmed by it.

Quality content creation agencies are prevalent today, and content costs are reasonable and accessible to many. Web content writing rates and SEO copywriting rates are typically in the affordable range for many businesses and even companies who thought they couldn’t afford outsourced content likely can.

While it’s true that the decision to outsource web content writing isn’t right for everyone, it can be a smart and hugely useful move for companies who want to grow rapidly and continue to serve customers, without sacrificing quality in the process.

So whether your growth has outpaced your content abilities, or you’re simply ready to take your content creation to the next level, outsourcing your content to skilled content writers may be the best move you make for your company.

Are you searching for experienced content writers to handle your content creation? Look no further than Express Writers! Contact us today to learn more about our content creation offerings, and to develop your content plan today!