SEO Archives

Google Hummingbird: The Most Significant Algorithm Update Since 2010?

Google Hummingbird: September 26, 2013 marked Google’s 15^th birthday.

To celebrate, Google announced a major algorithm update that would affect 90% of all searches, called Google Hummingbird.

The cool part was when they made the announcement a day before their birthday inside the garage where the brains of Larry Page and Sergey Brin came up with today’s biggest search engine.

Google says the name comes from the updates “being precise and fast,” as noted in SearchEngineLand’s article announcement about the algorithm. Over 200 ingredients pool together in Google Hummingbird to make the algorithm work.

Should Copywriters Choose Between SEO Practices and Creativity?

by Adam Oakley

Striving to comply with the virtually unpredictable changes of dynamic online environments, numerous copywriters have the distinct impression that their white-hat SEO (Search Engine Optimization) tactics are inevitably compromising the substance of their copy. In fact, most novices are probably asking themselves the following question: Am I writing for living, breathing human beings, or am I crafting Web content for search engines?

The Good, the Bad, and the Ugly of the New Google Keyword Planner

by Adam Oakley

Starting an online marketing campaign without investing a significant amount of time and money in keyword research would be like installing a roof on a house without a solid foundation (and with the new Google Keyword planner, you may be needing some help on that roof).

To profit from meaningful web content and successful campaigns, marketers and company owners need to identify, incorporate and make the most of popular keywords that are relevant to their niche, products or services and purpose in business. Hence the Google Keyword planner and SEO tools.

What is Google Carousel?

by Adam Oakley

Undoubtedly, Google is committed to ensuring a flawless web experience for all of its users. The most recent improvement in terms of design is the Google Carousel, a new concept taking local search to the next level. Internet-savvy business owners and marketers are looking for pertinent answers to a few pressing questions: how can this recent improvement impact the click-through rate of a webpage? How could it influence current SEO practices? And most importantly, how could Google carousel influence everyday buying decisions of millions of potential clients all across the U.S.? Let’s start with the beginning.

SEO & Content 101: How Good Writing Services Can Boost Your Google Ranking

by Adam Oakley

Search engines have a simple purpose: to help users find the information they need. Google, known as the king of search with over 60% of the market share, aims to give users the best experience when searching the web. To make this happen, Google is always looking for good website content. Thus, business owners are … Read more

What Is the Content Beast? (And How on Earth Do You Feed It?)

by Adam Oakley

You may or may not have heard of the content beast. What is this wily, hungry creature? Well, it’s large, insistent, and, quite frankly, insatiable. It demands to be fed new, fresh, interesting content on a regular basis. If you don’t feed it, it gets tense and twitchy. The beast scares off your readers and … Read more

Living with the Death of Google Reader (& How To Survive)

by Adam Oakley

Google Reader is set to expire on Monday, July 1, 2013. For some, it will be a moment in history: others probably won’t know about it, and some just won’t care. For a lot of companies offering solutions to replicate Google’s product, it’s a gold mine opportunity to grab Google Reader’s disgruntled, wandering and lost users. But for users, it’s simply put a frustration. If you are a Google Reader user, you’re probably looking for something to switch to and how to switch out (so your feeds don’t die with it).

How Google Penguin 2.0 Will Affect Website Content, & How To Recover From It

by Adam Oakley

It’s big, scary, and it’s HERE: Google Penguin 2.0. Officially launched on May 22 and termed the “Webspam” update, this Google algorithm beast is dedicated to targeting anything considered “blackhat” in terms of SEO, and is supposed to dig deeper than its predecessor in the know-how of what website content to rank (and what not … Read more

Google Hummingbird: September 26, 2013 marked Google’s 15th birthday.

Google Hummingbird: September 26, 2013 marked Google’s 15^th birthday.