Search engines have a simple purpose: to help users find the information they need. Google, known as the king of search with over 60% of the market share, aims to give users the best experience when searching the web. To make this happen, Google is always looking for good website content. Thus, business owners are always looking for good writing services!
Now, it has become even more important to make sure that you have good quality content on your website. Otherwise, you will be penalized by Google.
How Google Rankings Relate to Good Writing Services
Poorly-written and over-optimized content is your ticket to the bottom of the last page of search results, which is essentially equivalent to not having a website at all. Quality writing services can help prevent your site from being banished to obscurity by making sure you have great content that Google’s algorithms and, most importantly, your customers will love.
Why Should You Care About Google Algorithms?
First of all, you may be asking, what in the world is a Google algorithm? Simply put, this is a mathematical formula or steps of instructions that tell the search engine how to sift through millions and millions of web pages to find information that is most relevant to a search query.
Google has several algorithms such as Google’s Farmer/Panda, which was implemented in 2011 to lower the rankings of content farms and overly-optimized sites and to push up sites with better content. Content farms are websites that publish massive amounts of generally low-quality content to get traffic to their site for the purpose of generating quick advertising revenues.
Then, there’s Google’s Penguin algorithm, which was designed to punish websites that engage in web spamming or black hat search engine optimization (SEO) techniques to manipulate the search engine index on purpose. Some of these rogue techniques include keyword stuffing, content duplication and participating in low-quality link exchanges.
All these algorithms will work in your favor if you have fresh and quality content on your site and that’s where good writing services can be of great value to your business. Otherwise, you’ll have no chance to increase your online visibility and Google is keen on making sure of that. That’s why you need to care about their ever-changing algorithms if you are looking to build your online presence.
How Can You Please Google?
You can please Google by not trying so hard to please them, and pleasing your customers instead. Many Internet marketers and website owners have become obsessed about optimizing their content for search engines. While it’s clear from the previous section that Google’s search algorithms are very important, don’t kill yourself figuring them out. Instead, focus on pleasing your customers and giving them information that is relevant to your offering and relevant to their present and future needs.
Remember, Google wants to help their users. Just like your customers, Google is looking for relevant content that is accurate and contains helpful information. The only legitimate way to improve your search engine rankings is to have informative content on your site that will compel new readers and keep existing readers coming back. So, if you constantly deliver content on your site that is useful to your customers, there’s no way Google will not locate your site and rank it high on their natural search results for your prospect customers to find.
Keeping in Line with Google
When it comes to improving your search engine ranking, however, great website content goes beyond good grammar and interesting topics, although these are very important aspects. It’s not just a matter of how much time you have in your hands or whether or not you can write. Making your content search-engine friendly requires the use of certain techniques that must be done according to good website practices or, in other words, Google’s guidelines.
Google has put in place several guidelines that will ensure the search engine will index and rank your website so that it will be ultimately found by your target audience. One of the advantages of hiring writing services is that you’ll have someone who knows and understands these guidelines and all its details and can implement them effectively.
Good writing services with SEO capabilities will know exactly how to optimize a website without overdoing it. For instance, it is important to use the right keywords but there are rules as to how you should use them. Even if you’re not stuffing keywords into an article, there is still a right way of incorporating keywords to ensure readability. In the same way, including links on your web pages have an impact on your ranking too but, again, your site must follow certain rules on linking relationships to avoid being penalized.
Investing in Good Writing Services
As you may understand now, for Google, it’s all about delivering better search results. Hiring good writing services is the easiest and most efficient way to produce high quality content that will translate to better search engine ranking. Publishing quality material on a regular basis gives you a great chance to improve your online visibility.
However, you have to ask yourself, is this something that you can accomplish on your own? If you can delegate the task to someone in your staff, do they have the right knowledge and skill set to do the job effectively? Unless you or your staff has a solid talent for writing, an excellent grasp of SEO techniques and Google’s guidelines, and enough time to develop content on a regular basis, you will need professional writing services.
Having quality content on your site and earning a top spot on Google search results doesn’t just happen. It takes considerable experience and knowledge, along with a real talent in writing, to capture the message of your business and transform it into content that will be relevant to your target audience and compelling enough for them to start a conversation about it, and even share it to others.
By investing in good writing services, a professional writer can easily take your message and ideas and come up with content that is useful, flows naturally and will effectively push your website up Google’s search rankings.