How to Write a Meta Description In the race to build a formidable online presence, most businesses have their Search Engine Optimization (SEO) efforts down pat. They employ efficient SEO strategies to secure a coveted position on Google’s front page. But getting to the top of the search results is only half the battle. You … Read more
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the doctor can give you a status report on your health and catch any issues while they’re still minor and easy to solve. Without those checkups, … Read more
Google is anything but transparent. As such, the inner workings of its algorithms have never been easy to interpret. This is especially true of Google’s search guidelines. So how do we properly interpret “SEO” (Search Engine Optimization) if that’s the case? SEO experts dedicate themselves to a sort of “algorithm watch.” They spend countless hours … Read more
Your content ranks on the first page of Google’s search results. You receive tons of organic traffic to your site every month. And your engagement and conversion rates are through the roof! It sounds like a dream, right? Well, it could be your reality with the help of some blog optimization. By optimizing your blog … Read more
Whether you’re new to the SEO world or you’re a veteran, there’s a good chance you’ve heard about orphan pages. Or at the very least, you’ve experienced them even if you don’t realize it. These pages aren’t great for website visitors, as they can create a frustrating user experience. Additionally, search engine crawlers aren’t fond … Read more
Since Express Writers was founded in 2011, we have had the pleasure of working with tons of incredible clients from around the world. In fact, we’ve served over 5,000 clients since our virtual doors opened. Many of those clients are agencies who decided to outsource their content creation to us. Our team has created a … Read more
A crucial step to getting discovered online is taking the time to optimize your content for search engines like Google. If you choose not to factor SEO into your content, you’ll miss out on tons of search traffic. Instead of attracting people to your website, they’ll likely find the content they’re looking for from one … Read more
We’re facing a content revolution the likes of which we’ve never seen before. There are more than 500 million blogs across over 1.8 billion websites on the worldwide web. More than 2 million new blog posts are published daily. That’s right – 2 million. Every. Single. Day. There are also more people turning to search … Read more
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking factors and page-quality guidelines are what drive SEO best practices, which … Read more
Google is the most popular search engine in the world – it captures over 86% of the market. In 2020, Google processed a mind-blowing 7 billion searches a day! Here’s a review of the top three searches from the past few years: 2018: World Cup, Hurricane Florence, and Mac Miller 2019: Disney Plus, Cameron Boyce, … Read more