Is currying favor with Google — the 800-pound gorilla powering over 91% of internet searches — still the best way to drive online sales? Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. To secure a coveted top spot in the search results, you must optimize your website … Read more
It was a cold day in the middle of Pennsylvania winter, 2011. I was driving home to tell my parents I’d failed college… again. I was in tears the whole drive home. I was 19 years old, and I knew that I didn’t love the degree I was pursuing (R.N.). It wasn’t something I’d ever … Read more
In today’s competitive market, it takes a competitive, standout rate to attract and hire high-level specialist writers. As of the 2020s, we’re seeing an era like never before where our clients need the best content writer for their industry. Brands need to build trust through their published content. Brands need to give value through their published … Read more
When Google says an SEO ranking factor is important, marketers need to sit up straight and listen. Why? Considering Google controls more than 90% of web searches, it’s safe to say they’re an authority on the subject. With that kind of monopoly, Google’s ranking factors and page-quality guidelines are what drive SEO best practices, which … Read more
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes. 5 SEO Content Mistakes Plaguing Your Marketing (& Fixes) These SEO content mistakes are super … Read more
Content marketing is leaving outdated marketing methods in the dust. Feeling doubtful? The $400 billion content marketing industry is on track to explode. Overall, content marketing will grow by $269.24 billion during 2019-2024. It’s not a new practice, but it is finally getting the recognition and respect it deserves because content marketing works. (Plain and simple.) … Read more
Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors? The answer is none of these. The true king of marketing is content — and quality content at that. The majority of businesses already understand this and are hopping on the content marketing train. 70+% … Read more
Sure, good writing is essential for writers. What about everyone else? It can’t be that necessary, right? The answer is yes, it is. Writing, and writing well, is a critical skill for anyone — especially those in business. The true cost of bad writing is lost profit, pure and simple. Not only has poor writing … Read more
You’re an expert at what you do, and it shows every day in the form of happy clients. What better way to convince prospects that you can do the same for them than by illustrating all the ways you’ve helped your clients succeed? After all, nothing carries more weight with future clients than the success … Read more
By now, you probably know that content is the foundation of a successful SEO strategy. The problem with content is when companies put too much emphasis on the number of blog posts, rather than the value of the information inside. Assaulting your readers with a barrage of meaningless posts each day won’t drive more traffic … Read more