Let me ask you: Who would you say is the current king of marketing? Maybe ads, commercials, even brand ambassadors?

The answer is none of these.

The true king of marketing is content — and quality content at that.

The majority of businesses already understand this and are hopping on the content marketing train.

70+% of companies are now investing in content marketing (Hubspot).

And 49% of B2C marketers say their organization outsources at least one content marketing activity.

More likely to outsource are large companies. (2021 CMI Report)

75% of those outsourced content marketing activities go to content creation. 🤯 However, to see results, we know we can’t just churn out any old subject matter and expect it to succeed anymore. Content these days needs to be good.

What if you’re a small business just starting out? Do you still need to spend on content marking? Yes, you do, no matter your company’s size. Here’s why.

content marketing spend

You Need to Spend Money on Content Marketing: If You’re Not, You’re Missing Out

We’ve known for a few years now that content marketing would be worth just over $400 billion in 2021.

The revolution underway is not to be underestimated.

But what’s truly nuts? Content marketing is going to grow another $269 billion or so by 2024, bringing the total industry worth and spend to over $600 billion in 2024.

Content marketing is here to stay. Size, and even success, don’t matter. Whether your company is small or large, triumphant or struggling, you need to be putting a portion of your money towards content marketing. If you want to grow your business, which you should, you need to create unique content.

70% of companies invest in content marketing (@hubspot). 49% outsource at least one activity, and 75% of those activities go to content creation. 🤯 Read more: Click To Tweet

You may think you can put only a small portion of your funds towards content especially when notoriously cheap content mills (still) exist. However, a cheap rate won’t cut it these days: not with the way Google’s search algorithm now works. Content marketing requires quality and quantity, and that costs — both time and money.

If you think you should dedicate 10, or even 20% of your marketing budget to content, you’re wrong. The most prosperous businesses spend close to 40% of their marketing budget on content strategy.

content marketing spend

It’s worth it, though. Content marking still manages to cost 62% less than outbound marketing and generates almost three times as many leads.

And web traffic is among the top two most frequent success metrics for content marketing strategies (Hubspot).

Considering that ad ROI has spiked as low as .6x return (yes — that’s .6x), and studies have shown that the year-over-year increase in unique visitor count is 7.8x higher for content marketing leaders than for followers (19.7% vs. 2.5%)…

Want traffic, leads, and sales? You’ll need to turn to content marketing.

In sum, in business, if you put your money where your content marketing is: You’ll profit.

3 Benefits of Content Marketing

You now know you need content marketing in your toolkit if you want your business to take off. The proof is in the numbers — a study found small businesses with blogs generated a 126% higher lead growth than those without. But how does that happen?

Here are a few of the main benefits of good content marketing. We’ve also written before on the secrets to marketing planning. With well-thought-out contenting marketing strategies, you can:

1. Retain Your Audience

If your content is forgettable, predictably, your audience is probably going to forget you. If they forget you entirely, how likely is it they’re going to return? Not a very high chance at all.

If you produce high-quality content, however, consumers will consistently come back for more. The more a person comes back to your content, the more likely you are to make a sale.

We care about content. Our team has completed 35,000+ projects and counting. 100 handpicked, trained creators on staff. Try us out today and start your order.

2. Build Real Audience Trust

If someone trusts you, they’re more likely to buy from you. That’s always been true. However, these days, earning an honest image has become more difficult.

The public today is distrustful. After having not-quite true “facts” and vague euphemisms shoved down their throats, they want more. Understandably, at that.

If you want to make your audience trust you, be trustworthy. It’s as simple as that. Speaking plainly, honestly, and simply will build your brand as a dependable source.

Content marketing is very good at building trust. In fact, it’s one main reason content marketers invest in it, per CMI benchmark’s recent study.

The secret to trust-building? Content that provides value. The stats show that content marketers know this, too.

3. Generate More Leads

It’s true: content is king. That doesn’t mean content for content’s sake is the end goal when for this kind of marketing. You’re not just there to entertain. You’re there to make a sale.

And sales you will make. Simply by clicking on your content, the customer is taken to your website — your domain. They’ve already arrived on your turf. It’s time to make it count.

If someone reads your content and loves it, they are much more likely to buy from you. People want to buy from companies they like.

It also helps when you have a CTA (call to action) linking to your business at the end of your content. This drives views to the rest of your site, where readers can make a purchase.

We are a case study of this. Not only does our site attract 100,000 visitors/month, but we’ve built up nearly that much in monthly revenue, too.

Here’s a slide from my recent talk at FreelanceU’s Skills Summit that emphasizes the power of our website, built with a weekly blog for eight years (we’ve never taken a blogging vacation, and boy has it paid off!):

How to Use Content Marketing to Your Advantage

Mobile users like finding businesses online. An incredible 60% of smartphone users have contacted a business by using the search results (click to call) button. If your content shows up in search results and is engaging enough to draw in the user, you have a good chance of making a sale.

But how, you may ask, do I make content marketing working for my business? What do I need to know?

There are three primary steps you need to take:

1. Set your budget: Set a budget ahead of time and try to stick to it. Remember — successful businesses allocate about 40% of their marketing budget to content. Keep that in mind. Don’t overexert your funds, but do what you can to ensure you’ll be able to produce or fund solid marketing content.

2. Allocate funds: Make sure you use the funds you set aside. Don’t let them pile up like a hoard of gold coins in the corner. Go out and find a writer that meets your high standards and put them to work. Alternatively, if you plan on making your own content, take an online course. Do the research necessary. Do whatever needs to be done to make your business excel at content marketing.

3. Measure results and adjust accordingly: This step is by far the most important. Decide ahead of time on your measurements of success, and keep track of them throughout your progress. Everyone makes mistakes, beginners as well as experts. What sets the real winners apart are companies that can adjust and reevaluate what they’re doing based on results. Remember to bend with the wind, and you’ll still be standing even after the strongest gust.

What if you’re a small business just starting out? Do you still need to spend on content marking? Yes, you do, no matter your company’s size. ✅ Here’s why: Click To Tweet

If You Want to Succeed, Start Spending on Content Marketing

Content marketing is everything in today’s business world. The people are bored: they want exciting content to read. And they’re happy to spend money when the content speaks to their interests and keeps them engaged.

How are you going to improve your content marketing strategy? There’s an easy answer. Spend your marketing money on a content writer—a writer who, without a doubt, knows what they are doing.

At Express Writers, we’ve proven our worth. With 40,000 content projects created for our clients over ten years in business, we know what we’re doing.

You know what you need to succeed. So do we, and we’ve already proven our skills. It’s time to start a fire in the belly of your business.

Hire us today to begin propelling your company to the top.

Need content that’s the best of the best? Check out our Content Shop.

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