keyword content pyramid

Post Penguin 2.0: How Do I Build SEO Friendly Web Content?

It’s a post Penguin 2.0 web, folks. And that means we have to work with Penguin to get website content ranked with Google. It’s their algorithm update, and now our worry to learn and work with so we can actually rank our websites on their search engine (and there’s no getting around it—it’s used by billions of people on a regular basis).

A question that’s been circulating post Penguin 2.0 is, how do we utilize keywords in content? First, let’s look at the biggest questions, which include what to avoid in your web content.


First of all, since one of the biggest things with Penguin 2.0 has to do with links, it’s good to open with linking structure in your web content. Avoid, by all means, this form of linking in your web content:

  • Link Farms: A group of websites interlinking to one another in order to “appear” like they have genuine inbound links. Avoid by never, ever building a link farm.
  • Links in blog comments: Comments placed only to serve as a link to another website. Avoid by caring about other people’s blogs when you place a comment and leaving a meaningful, insightful (REAL) comment on their blog.
  • Doorway landing pages: A page designed around keywords that are not the offering of the page. Such as, targeting a keyword about pet sitting with a page that leads to a MLM pyramid at the bottom of the landing page. Avoid by using natural keywords on pages that are really about that keyword.
  • Paid, low quality links: Backlinks from a low quality, cheap service will no longer work or rank you. Avoid by searching out high quality backlinking, if you decide to pay for links.

Next, let’s look at how to build your content.

The Keyword Pyramid

Remember the keyword pyramid (pictured) when you have your web content written. Build your website content around primary, derivatives, and synonymous keyword, rather than ONE keyword around your service used too many times in one page. Example: if you are a payday loan company, don’t use “payday loans” as your only keyword. Diversify with other phrases your clients might use to search you “quick loans,” “fast loans at no cost,” etc.

Utilize links that are relevant to your content. Google will pick up your links and disqualify you if you are a shoe designer linking to a fast cash site. In other words, make sure your content is relevant.

The website content matter that you put on your website should be informative to your audience and relevant to them; keep away from unfulfilled claims; and it should be only 100%, organically written content.

Your site will not be penalized if you use only custom written, unique content that’s informative and high in quality. Keep it up…and it won’t be hard to keep your visitors reading, and Google ranking!

3 replies
  1. Edward
    Edward says:

    This is interesting I did not really know to much about linking. I think that this is a great example of how we should be building our back links to our site. These are great examples of how a link pyramid really works.

    All The Best

  2. Brina
    Brina says:

    Your post is very useful in reiterating what good SEO is and has always been.The way I see it, there’s nothing Google introduced with Penguin that some people shouldn’t have been doing in the first place. Link farms, spam comments, keyword stuffing were always suspect. Google was merely biding its time.


Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *