Here are some questions that haunt many a marketer… Does backlinking really matter that much? If so, how do we “get” backlinks? The resounding answer to the first question is yes, absolutely. The second part is a little bit trickier. Backlinks do help your visibility in Google search. But you don’t need to work on … Read more
What’s holding you back from incredible visibility in Google search? Is it your strategy? …Or is it your execution? The best content plan in the world won’t get you anywhere if you’re making these simple yet deadly SEO content mistakes. 5 SEO Content Mistakes Plaguing Your Marketing (& Fixes) These SEO content mistakes are super … Read more
Ranking in position #1 on Google is no longer a guaranteed win. Even if you manage to hit the top spot, you will often (not always!) get upstaged by SERP features. Well, that begs the question… First, what are SERP features? They’re special snippets that Google displays to help users find the information they’re looking … Read more
There’s just no veiling this fact, folks: Content has been king for a while now. Bill Gates forecasted this all the way back in 1996. In 2013, Entrepreneur told us to ditch the cold call sales technique and invest in blogs and Twitter instead. Notable sources like Copyblogger forecasted 2013 would be the year of … Read more
SEO vs. advertising. It seems like a focus of hot debate … but is it really? Marketers selling you advertising space would love to debate the finer points and point out all the technicalities. But that’s exactly what they are – technicalities. With no real foot to stand on in 2021. According to research by … Read more
Think it’s just good content that will land you at the top of Google? Think again. Google is always looking for ways to improve the results it delivers to searchers. So, to absolutely no one’s surprise, it’s rolling out yet another set of ranking signals that content creators and developers will need to heed. They’re … Read more
SEO optimizing your blog posts in WordPress is a must-do for earning rankings, wooing targeted traffic, and nabbing blog ROI. After all, if you spend all that time producing a wonderful piece of content, you need to give it legs to stand on. Without SEO, you’ll put that blog at a disadvantage from the start. … Read more
You’ve done it! You have a great site, and you’ve had a ton of traffic. …But lately, your viewership has begun to slip. The anxiety starts to sink in as you rack your brain for fresh, new content. And you wonder, “What do I do now?” No need to panic! It turns out, you’re in … Read more
Did you know there are nearly 6 billion – a whopping 5.8 billion Google searches – every day? That’s 70,000 searches per second, or two trillion per year. (This number doubled over the lockdown, originally at 3.5B at the beginning of 2020.) We rely on Google for the answers to almost every question we have, … Read more
Most marketers are obsessed with keyword traffic volume (also called keyword search volume). The higher the better. Or, at least, that’s the common M.O. you’ll encounter. People think higher traffic volume = more people searching for the keyword = more traffic coming to their pages optimized and ranking for that keyword. But, what if bigger, … Read more