Today on the Write Blog, we’re answering this question: Why isn’t my content ranking? For today’s topic, I’ve featured the original insights and stories of three experts in SEO, marketing, and web development. Currently, the ROA on ads is as bad as .6x (average!), and ad accounts are being closed down or locked up. Organic … Read more
On January 13, Google announced a core algorithm update called the January 2020 Core Update. Immediately, site owners took to social media to express their dismay on (yet another) major change that could affect the years of hard work they’d put into reaching a top spot on Google’s SERPs. Some posted despairing memes. Others begged … Read more
Google’s done it again. On October 25, 2019, Google BERT hit the scene. Boy, it has been a rollercoaster. Within the first few days of its release, many people saw sizable fluctuations in their keyword performance, page ranks, and site traffic. Others saw almost no change at all. Still others questioned whether Google BERT was … Read more
2020 is coming at us, whether we like it or not. To stay ahead of the curve as knowledgeable marketers and website owners, what are the most important factors you need to know about content and SEO trends? As it turns out, a LOT. ? As fast as technology changes, content marketing changes, too. What … Read more
Does creating SEO content to build your brand online and grow your inbound traffic sometimes feel like a vortex of same old, same old? If you find yourself wondering, “Did I just create too much content on the same topic…?,” you’ll want to stick around for today’s video. In today’s new YouTube video, I explain keyword … Read more
Ranking in the top of Google is the dream of every brand with a blog and every SEO expert. Why do we care so much? Because reaching the top of Google is like winning a gold medal in the Content Olympics. ? With a few perks thrown in. More traffic? Yours. More clicks in the SERP? … Read more
From June 3 – 8, Google rolled out a broad core algorithm update that is now called the 2019 Google Core June Update. This update shook the SEO world because a few big-time sites took big-time hits (The Daily Mail, anyone? ?). One site that looked pretty darn reputable even had to shut its doors … Read more
Did you know Google came out with yet another core update in August 2018? It happened during the first week of the final month of summer. As you can surmise from the name, SEOers (especially Barry Schwartz of SEO Roundtable) believe this update mainly affected content in the health, medical, and wellness industries. That said, … Read more
As the final months of 2018 loom ahead, it’s time to start thinking about our strategies for next year. It’s that time of year to already start asking our marketing selves… How can we begin 2019 with a pop, sizzle, or a bang? Better yet, what can we do right now to ensure we get nothing but … Read more
Today and in the future, our audiences are changing the way they consume information and discovering new ways of accessing answers to the questions that drive them. (Bob Dylan was right — the times, they are a-changing!) And their evolving questions are the ones you — or your company — want to provide an answer to. So, … Read more