SEO can be a tangled web to navigate. Google updates its algorithm every single day, while regulations for data-sharing and best-practices for ranking change as quickly as the weather. Who has time to keep track of all that? Lucky for you, there are credible SEO’ers out there keeping their finger on that pulse, tweeting helpful resources and news … Read more
What’s one way to make sure your content gets search engine-indexed, ranked, and, ultimately, discovered by users in your target niche? I’m sure you already know the answer from the headline – you need SEO keywords. More importantly, you need to know how to find SEO keywords. Why? Because the benefits are incredible. When you … Read more
I’d bet you that SEO writing is on 99.99999% of marketers’ minds these days. Why? Well, in our current atmosphere of content shock, internet users are bombarded with a mountain of new SEO blogs and articles, each second. In SEO content and ALL brand content, you must stand out on every level to get read. … Read more
If you’re in the online writing or content marketing business, you may have heard the words SEO and SEM thrown around. You may have even casually sprinkled them into conversation yourself while quietly panicking at the thought of someone asking you to explain further. SEO and SEM are common marketing terms, but does anyone really … Read more
Search engine optimization is going to look waaaay different in 2018. It’s true. We’re forging into the future, and that means search has to change to keep up with technology and user habits/needs. But what do “they” (the Big G) want? And, where is technology going – and how does that tie in to the … Read more
No, your eyes are not deceiving you. Meta descriptions in Google search results ARE longer. These descriptions show up right underneath the link to each search result. Google calls them “snippets,” and they’re a big deal. We’ll go more into defining how it’s a “big deal” soon, but here’s a look at the old length … Read more
Google has become increasingly cagey about its updates. If there is one, unless it’s gargantuan, you probably won’t hear about it from the search engine. Take a look at some of their communications on Twitter via their spokespeople, John Mueller and Gary Illyes: Yes, we make changes almost every day. — John ☆.o(≧▽≦)o.☆ (@JohnMu) March … Read more
Two keywords. Both alike in dignity, in fair content marketing, where we lay our scene. Dramatic Romeo and Juliet references aside, this is a scenario that will come up – if it already hasn’t – when you’re targeting keywords in your content. The question is, what do you do with closely related keyword terms? Do … Read more
If I asked for a show of hands to see who researches their keywords by highest search volume, I’d see a pretty unanimous answer. If you’re a true nerd / geek / SEO’er, you might have even had dreams of climbing the search results to #1 by optimizing for those keywords. (Kind of like a new pop … Read more
How do we rank at the top of search engines? And then, when we do that, how do we get people to actually read our content and share it with the world? And then, after we’ve achieved all that, how do we get the people that love our content to actually convert? Whew. Loaded questions… … Read more