The past six months have seen a spike in interest in artificial intelligence (AI). Most of this has been focused on the increasingly widespread application of the technology behind what makes AI work: machine-learning. While the impact of machine learning is being felt in industries all over the world, from manufacturing to advertising, where it … Read more
Ongoing, consistent keyword research is critical to a strong online presence. While keyword research has seen its share of changes over the years, it remains a useful part of content creation. Why? Keyword research is online ROI. Real, true, return-on-investment: find the right keywords, and you can create content with the potential for high Google rankings inside the … Read more
Ask just about any mobile user, and the answer will probably be the same. We could all do without those intrusive pop-ups that block content and ask us to click one of two choices that go a lot like, “Yes, I want to know more about…”, or “No, I don’t like free stuff.” And more recently … Read more
Do you make New Year’s resolutions? We did, last week on the blog. Check out the resolutions a lot of us made way back in early 2016: According to Money, the top goal for Americans was to “enjoy life to the fullest”, and a close second was “live a healthier lifestyle”. Far down at the bottom was “pay off … Read more
When it comes to writing and formatting a blog post, there’s a lot to think about. If you’re publishing it onsite, you’ll need to consider keywords, SEO, content organization, image inclusion, and more. Up there high in priority to include in your content (and one that’s commonly tough to map out correctly), is the presence … Read more
While PageRank was a huge thing in SEO for years, it’s recently been laid to rest. This happened in March of 2016, when Google killed off its Toolbar PageRank feature. While PageRank didn’t have a huge user base before it was axed, there were a small handful of marketers and SEOs still using it, and … Read more
If you spent any time in marketing circles this year, you probably heard the phrase “semantic search” tossed around in conversation quite a bit. But what in the world is semantic search, and how does it impact SEO? If this is a question you’ve asked, you’re in the right place. Semantic search was a big trend in 2016, but … Read more
What is the first thing that pops into your head when you hear words like “apps”, “data”, “contacts”, or “social media”? Now try imagining things for words like “difference engine”, “Turing machine”, “Z1”, and “point-contact transistors.” Here’s a hint about the second set of words: they have to do with the history of computers. Remember computers? With … Read more
Life as a writer may often be marked by late nights, deadlines, word counts, and an endless amount of coffee (I like mine with a hint of cream and sugar). As an online writer, we easily toss around terms like “search engine”, ‘keywords”, and “relevant content” in casual conversation, and, if we aren’t careful, our … Read more
By definition, a snippet is “a small piece” or “fragment”. Synonyms include “bit”, “scrap”, and “fragment.” It’s a noun derived from the word “snippety.” (Spelling the word will also earn you 11 points in the game of Scrabble.) But when it comes to online searches, Google’s featured snippet box has changed the way the search engine displays … Read more