Ashley A. is a full time copywriter at Express Writers.
As a copywriter, there’s virtually nothing more important than productivity.
While productivity means getting more done in less time, it also means staying organized and producing better work – which is ideal for you and your clients.
Unfortunately, copywriting productivity is something that many writers struggle with.
In addition to the fact that most copywriters work from home, every copywriter I know is juggling multiple jobs at once – tending to the needs, questions, and concerns of a huge selection of clients at the same time.
Needless to say, this can become a tenuous balance after a while, which is exactly why mastering productivity hacks meant for copywriters is so critical.
Read on to learn more.
5 Copywriting Productivity Tips to Make You a Better Writer, Starting Now
Copywriting is more important today than it’s ever been before, and the most successful copywriters on the web are the ones who know how to manage their time effectively.
With that in mind, check out these five smart copywriting productivity hacks I use that will help streamline your days and produce better content.
1. Use a browser plugin to stop yourself from getting lost in the internet
Copywriters spend a lot of time online, and if we’re not careful, it’s easy for things like Facebook and cat videos (or cat videos on Facebook) to eat up our hours.
Without question, one of the largest challenges I’ve faced since becoming a professional copywriter is learning to put a lid on internet-based distractions. Luckily, there are several smart ways to do it pretty efficiently.
My favorite way to keep internet distractions at bay is to use a browser plugin called Momentum. Every time I open a new tab (in Chrome), Momentum displays a personal dashboard that includes a scenic photo, an inspirational quote, a daily priority (which I set every morning), and a list of to-dos.
Every time my energy starts to dip, and I begin to fantasize about watching a cat in a shark costume ride a Roomba around someone’s kitchen, Momentum reminds me what I’m supposed to be doing and helps me stay on track.
Thank goodness for that.
2. Make your workspace a phone-free zone
Before I was a copywriter, I worked as a legal assistant. In that job, I could check my phone all day long without my productivity taking a hit. The minute I moved into full-time copywriting, though, this ground to a halt.
Maybe it’s because copywriting is such an involved profession, or because it requires so much focus, but I believe that one of the biggest distractions for copywriters is a buzzing cell phone.
If I stop to check a text or pick up a friend’s phone call during the work day, I have an amazingly difficult time picking up where I left off, it takes me four times as long to get anything done, and the work I do churn out is sub-par.
With that in mind, banish your phone from your workspace. It doesn’t matter where you exile it to, so long as it’s not face-up on your desk. While I’m writing, I leave my phone plugged in on the kitchen counter. This allows me to keep my productivity intact and churn out my work with fewer distractions.
3. Write yourself a daily to-do list
While I use the to-do function on Momentum, my primary mode of organization is a huge planner that contains the contents of my entire brain. If I lost this planner, I’d be reduced to wandering the streets and sobbing like a lost child.
It is that important.
While the planner keeps me organized and prevents me from forgetting assignments or breezing past due dates, it also helps me hold myself accountable. Don’t believe me? No worries – there’s some good science to back this up.
According to research conducted by psychology professor Dr. Gail Matthews at California’s Dominican University, people who write their goals down are a whopping 42% more likely to achieve them.
While this is true for big, long-term goals, it’s also true for daily goals. With this in mind, write yourself a daily to-do list. In addition to helping you meet your milestones, it will also motivate you to stay productive and fulfill your goals each day.
4. Take frequent breaks to boost attention
Isn’t it odd that one of the most effective productivity hacks is to stop being productive?
While it may seem counterintuitive, taking frequent breaks is one of the single most effective ways to stay sharp and driven throughout the day.
In addition to the fact that stepping away from the desk dramatically reduces eye fatigue in people who work on computers (I see you, copywriters!), people who take regular, two-minute long breaks are 11.15% more productive than their peers.
With that in mind, take frequent breaks throughout the day.
When I feel myself starting to get distracted and bogged down, I set an alarm for thirty minutes.
For that thirty minutes, I do nothing but write – even if what’s coming out is terrible. When the alarm goes off, I get up, make myself a cup of tea, or step outside for five minutes. And then I keep doing that until the piece is done.
The moral of the story is this: sometimes you have to give productivity a break to stay as productive as possible.
5. Batch check everything (no exceptions)
This is a tip I learned from the master of productivity – Tim Ferriss.
In a world of push notifications, alerts, inboxes, and text messages, it’s incredibly rare that we get to spend any amount of time focusing on a single thing. Over time, this leads to mental burnout and rising stress levels.
Luckily, you can combat it by placing some limits on your digital world and beginning to batch-check your virtual communications.
“What can I batch check,” you ask?
You can batch check your emails, voice mails, text messages, social media notifications, and alerts. To get started, define two times each day that you’ll check these things (8 a.m. and 3 p.m., for example) and then limit it to that – no cheating!
In addition to allowing you to focus more fully on the task(s) at hand, batch checking your various platforms will also help you stay more productive throughout the workday.
Copywriting Productivity: Become a Killer Copywriter
While being an award-winning copywriter is seven parts skill, it’s three parts organization and execution.
While it can be difficult to keep all the balls in the air, these five copywriting productivity hacks work wonders when it comes to staying on-task, crafting better content, and getting more done with less stress.
Plus, they’ll save you from losing hours to grumpy cat memes. I’ll let you tell me whether that’s a good or a bad thing.
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