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Work-Life Balance Strategies: What 24 Marketing Experts Say About Work-Life Balance

We often glorify the idea of non-stop hustling.

We see these images of influencers on social media who all seem to have it all put together, at the peak of their success while grinding 24/7.

And we, too, try to find ways to become productive every single day, hoping to reach that point where we become satisfyingly successful.

No wonder that the average productivity rate for every American worker has gone all the way up to 400% since 1950.

It’s not even a surprise that the average American works for 44 hours per week — that’s more than eight hours per day. Crazy, isn’t it?

You may already know this, but then again, overworking isn’t the key to success. And continuing to do so means damaging your health, relationships, and your self-worth.

So, why not ditch the hustle and focus on achieving a better work-life balance?

We know. It sounds easy, but hard to do especially when you love your job.

That’s why we’ve asked the marketing experts about their own work-life balance strategies. We hope these points will inspire you to find your own balance.

work life balance guide

Work-Life Balance Strategies: What 24 Marketing Experts Say About Work-Life Balance

Thinking work-life balance is impossible to do? Read what the marketing pros do, and you’ll find the best tips that may work for you.

1. Mark Schaefer

“I’m probably at a different stage in my life than other readers.

I’m in my 50s. At this point, I do what I love. There really is not much difference between work and home because I choose to do things that bring me joy, so there really is no struggle.

Of course, you always run into bumps in the road. But you just have to recognize that as a normal part of life and keep moving ahead.”

'There really is not much difference between work and home, because I choose to do things that bring me joy, so there really is no struggle.' @markwschaefer on #worklifebalance Click To Tweet

Mark Schaefer is a globally recognized social media expert, speaker, executive branding coach, marketing strategist, podcaster and writer. He’s the Executive Director of Schaefer Marketing Solutions, blogger of {grow}, and author of six marketing books including the best-selling “The Content Code” and “The Tao of Twitter.” Listen to his appearance on The Write Podcast.

2. Andy Crestodina

“Go to bed. It sounds simple. But it’s very powerful. If you can get to bed and fall asleep 90 minutes sooner, you can wake up that much earlier and use that time for something far more important than whatever you were going to watch on Netflix at 10:30 PM.

Imagine what would happen to your content, your brand, your knowledge, your network.

Here’s a quick list of things you could do with that time over the next year:

  • Write a book
  • Launch a video series
  • Write 50 guest posts
  • Becoming a columnist for a major publication

Or even crush a non-marketing goal…

  • Have six-pack abs
  • Learn to speak Italian

What are the main differences between high and low performers?

It’s not knowledge. Most people know HOW to do the things on that list. The difference is willpower, persistence and focus.

So, get to bed! Then get up at 4:30 AM every day for two months no matter what. Then you will have formed the habit and it will come automatically.

Use the time to invest in yourself. 99% of you will not take this advice. The other 1% will be so successful, I almost feel bad for their competitors.”

'Go to bed. It sounds simple. But it's very powerful. If you can get to bed and fall asleep 90 minutes sooner, you can wake up that much earlier and use that time for something far more important...' @crestodina on #worklifebalance Click To Tweet

Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, an award-winning 38-person web design and development firm in Chicago. He’s also a top-rated marketing speaker and the author of “Content Chemistry.” Andy guest hosted our #ContentWritingChat not too long ago.

3. Glen Gilmore

“For the last two years, I’ve spent more time out of the country than in the country on consultations, speaking engagements, and brand ambassadorships. Whether I’m at home or on the road, I always do my best to work in a moment for meditation, a healthy breakfast, and a half-hour walk.

Even a few pages of a good book a night helps. And though I always work on long flights, I do indulge in a movie or two.

And when it’s time with family, it’s time away from looking at a phone for anything that’s non-emergent.

And, just as I always have a long list of work-related projects to complete, I keep an equally long list of personal projects and goals to accomplish. I work at advancing them both.”

'Whether I'm at home or on the road, I always do my best to work in a moment for meditation, a healthy breakfast, and a half-hour walk.' @glengilmore on #worklifebalance Click To Tweet

Glen Gilmore is a Forbes Top 20 “Social Media Influencer” who provides Digital Marketing strategy and training to some of the Fortune 500 companies like Amazon, Huawei, and Verizon. He’s also a practicing lawyer and author of “Social Media Law for Business.”

4. Ryan Robinson

“For me, work-life balance is a constant game of course correction.

I’m rarely in perfect sync between work and personal life for long intervals of time. However, over the years I’ve pushed myself to regularly zoom out and take a look at whether work or fun are getting too much of my attention – and identify which one needs more attention.

Some weeks, I force myself to only work 20 to 30 hours and enjoy going on a mid-week hike to clear my head and reset my priorities when things are getting a little stressful.

Yet during other weeks if I’m preparing for a course launch or recording a lot of interviews for my podcast, it can easily turn into 50 to 60 hours of staring at a screen. That’s draining and unsustainable for me.

So, what I’ve really come to learn, is that work-life balance (at least for me) is more about being hyper-aware of my mental state, and feeling empowered to take corrective action to avoid burning out when I need to.

My advice is to always thoughtfully plan your week out ahead of time, so that you first schedule blocks of time for the most important activities – like getting physical activity every day, going on date nights with your significant other, or putting the kids to bed.

Work should fit in around the greater purpose of your life, but have the mental flexibility to anticipate that there will be times when work will rightfully command more attention than usual. Do your best to plan ahead for it, and then make up for it with time to recharge afterwards.”

'My advice is to always thoughtfully plan your week out ahead of time, so that you first schedule blocks of time for the most important activities.' @theryanrobinson on #worklifebalance Click To Tweet

Ryan Robinson is a content marketing consultant for the world’s top entrepreneurs and startups. He also teaches over 250,000 monthly readers how to start a blog and build a profitable side business on his blog, ryrob.com.

5. Lee Odden

“As the CEO and face of our company that is active in the industry, my personal expectations of work-life balance are very different than those for one of my team members.

While I’m essentially ‘on’ 24/7 through engagement with a network that is global, staff, clients, conferences and requests for interviews and quotes like this one, I do find ways to keep myself sane, aka ‘balanced’.

  • I do work at work. I set goals for the tasks I want to complete for the day and stay until they are done. I do my best not to bring work home. Things do come up where I will need to log in, but only for a few minutes. This motivates me to be more productive and time at home is family time.
  • Vacation is virtually work-free. When I go on vacation, I work very hard to stay offline (except for Instagram of course). This requires advanced planning as well and has been very beneficial for getting refreshed.
  • I’m practical about setting goals and also expectations with others so I’m not saying yes to everything and drowning out my personal time with overcommitments. I also use software to manage goals, planning, progress and to optimize my time. Goals, planning and optimizing for effectiveness are key to make work balanced so you can enjoy more of the rest of your life.”
'I'm practical about setting goals and also expectations with others so I'm not saying yes to everything and drowning out my personal time with overcommitments.' @leeodden on #worklifebalance Click To Tweet

Lee Odden is the CEO and co-founder of TopRank Marketing, an internationally recognized digital marketing agency based in Minneapolis.  He’s also a keynote speaker for digital marketing industry conferences, consultant, and author of the book “Optimize.”

6. Erika Heald

“It can be easy to get so caught up in your work – especially when it’s work you love – that you don’t take time for yourself. That’s why I have a few work-life balance routines I’ve followed for myself for the past five or six years:

  • I get to bed early enough to have 8 hours of sleep at least 5 nights per week.
  • I have a membership to Burke-Williams and make time once per month to have a massage and spend some time relaxing and refocusing.
  • I use a Passion Planner to keep myself focused on making steady progress towards my personal and professional goals.
  • I don’t work when I’m on vacation. Period.

These may seem like small things, but for me, they add up, over the course of time, as being the foundations of having a great work-life balance.”

'I don't work when I'm on vacation. Period.' @sferika on #worklifebalance Click To Tweet

Erika Heald is a strategic marketing consultant with 20 years B2B and B2C marketing experience. She hosts #ContentChat, a weekly Twitter chat program for content creators and marketers. She also blogs about gluten-free baking at Erika’s Gluten-free Kitchen. She guest hosted on #ContentWritingChat.

7. Joe Williams

“I’ve struggled for years in getting the right work-life balance, but I’ve learned you need to decide on a time each day to finish work and be satisfied with what you have done. That way, you can transition into social life and be truly present.

If only it was that easy? Well, perhaps it can be. Here are my top two productivity hacks to help: The first is using the zero-based calendar approach and the second is combining it with the Pomodoro technique.

The idea with the zero-based calendar is to leave zero time unallocated in your working day because Parkinson’s law states that ‘work expands so as to fill the time available for its completion.’

And as you may know, the Pomodoro technique is about doing short bursts of work and taking periodic breaks. I am aiming for 12 Pomodoros per day and rather than focusing on specific ‘todos’ in my zero-based calendar, I allocate 4 Pomodoros at a time for an area of work that I need to do.

It’s surprising how doing these two hacks allows me to finish work on time and feel satisfied with my day’s effort – and, of course, be truly present for my family and friends in the evening.”

'Here are my top two productivity hacks to help: The first is using the zero-based calendar approach and the second is combining it with the Pomodoro technique.' @joetheseo on #worklifebalance Click To Tweet

Joe Williams is the founder of Tribe SEO, which offers the search engine optimization (SEO) training course, “Learn SEO Fast.”

8. Michele Linn

“While this may seem counterintuitive, I’m a big believer in not multitasking (unless I’m folding laundry or taking a walk while on a conference call).

After many frenzied years, I realized I’m the best version of myself when I’m completely present with whatever I’m doing – be it working or hanging out with my kids.

I used to set aside early mornings to be ‘in the zone’ time, but that proved difficult. Too often I’d be crabby during our morning family routine because my head was stuck on work.

Now, I deliberately set aside time at least once or twice a week to work ‘heads down’ in a coffee shop or (my favorite) the library for 3-4 hours. I break out my noise-canceling headphones, set my 37-minute Pomodoro timer (yes, it’s random) and get cracking on deliberate todos.

I get a lot of work done in a short amount of time, I feel productive and I have no pestering guilt when I’m not working in the evening.

And when plans go off the rails as they often do? I do my best to take it in stride and find that next pocket of heads-down time.”

'After many frenzied years, I realized I’m the best version of myself when I’m completely present with whatever I’m doing – be it working or hanging out with my kids.' @michelelinn on #worklifebalance Click To Tweet

Michele Linn is the co-founder and Chief Strategy Officer of Mantis Research, a consultancy dedicated to helping brands create original research. She’s the former Head of Editorial of Content Marketing Institute. Check out the recap of her appearance on our Twitter chat, #ContentWritingChat.

9. Shane Barker

“Most professionals find it extremely challenging to strike a healthy work-life balance. Today’s digital age powered with smartphones and numerous work applications has made it even more difficult. With work constantly popping up in your inbox, you often feel like you never really left office.

I believe that both professional and personal life is essential to our overall well-being. And the only way to strike a perfect balance between the two is to set boundaries for when you’re available for work and when you’re not.

Setting a boundary for your personal time goes far beyond disconnecting yourself from work emails or calls while off work. You also need to learn to leave work at work. Don’t look at it on your phone and don’t carry it in your head.

Thankfully, I have a great team working remotely from different parts of the world to handle work commitments when I am not around, and vice-versa. At Content Solutions, we ensure that all of our team members get enough personal time to rejuvenate.

I hope the United States succeeds in achieving the kind of work-life balance that countries such as the Netherlands and Denmark already enjoy.”

'Setting a boundary for your personal time goes far beyond disconnecting yourself from work emails or calls while off work. You also need to learn to leave work at work. ' @shane_barker on #worklifebalance Click To Tweet

Shane Barker is a digital marketing consultant specializing in sales funnels, targeted traffic and website conversions. He’s has worked with Fortune 500 companies and is a regular contributor in top publications such as Inc.com and Forbes.

10. Gerry Moran

“When you are passionate and having fun with building and running a world-class social media and content marketing organization at Cognizant, then it’s easier to achieve a work-life balance.

But, when you get down to it, I use a weekly action plan focusing on ‘above-the-line’ priorities to move us closer to our goals – then I empower my team to get it done on their terms.”

'I use a weekly action plan focusing on 'above-the-line' priorities to move us closer to our goals – then I empower my team to get it done on their terms.' @gerrymoran on #worklifebalance Click To Tweet

Gerry Moran is the Global Head of Social Media at Cognizant with 30 years of diverse experience on social media, B2B and B2C marketing, and entrepreneurship. He has also trained small businesses, students, and teams from companies like HBO and IKEA.

11. Heidi Cohen

“Achieving work-life balance starts with deciding what you want to accomplish for the next year, 3 years and 5 years across work, personal relationships, romance, family, health and spiritual needs.

At different phases of your life, this mix may vary. Further outside events may cause you to change the balance for reasons beyond your control.

I find that the key to work-life balance is to always find time to do something for you no matter how small. This me-time helps you to refocus and allows you to regain your calm.”

'I find that the key to work-life balance is to always find time to do something for you no matter how small. This me-time helps you to refocus and allows you to regain your calm.' @heidicohen on #worklifebalance Click To Tweet

Heidi Cohen is the president of Riverside Marketing Strategies and the Chief Content Officer of Heidi Cohen’s Actionable Marketing Guide where she shares her marketing insights on social media, content marketing and mobile. She also conducts marketing classes in universities and speaks at marketing conferences and events across the US and other countries.

12. Henneke Duistermaat

“I am not sure I am the right person to comment on work-life balance but I have been surprised at how much work I can do in just a few hours a day.

A few years ago I was hurt in a car crash and I had to radically cut the hours I work to between 2-4 hours a day. I learned to focus on what’s essential to keep my business running (my blog to grow my audience and teaching online courses to generate an income).

Being forced to cut down my hours made me realize how much time I was wasting before.

Nowadays, when I’m at my desk, I know what I want to achieve and I spend very little time on social media. Instead of cramming more work into my day, I prioritize what I want to do in the hours I can work.”

'Instead of cramming more work into my day, I prioritize what I want to do in the hours I can work.' @henneked on #worklifebalance Click To Tweet

Henneke Duistermaat is a copywriter and business writing coach featured in top publications such as Forbes and Inc.com. She has guest blogged for KISSmetrics, SmartBlogger, Copyblogger and CopyHackers. She’s also the author of the highly-recommended business writing books, “Blog to Win Business” and “How to Write Seductive Web Copy.” Listen to her share writing tips on The Write Podcast.

13. Carla Johnson

“Balancing the priorities of both work and life is simple, but not easy. Simple, because it’s an idea we believe in and want to make happen. But hard because it comes down to the little by little choices we make.

I find it easier to manage when I set my priorities for both from the big-picture perspective and then work down to what that means tactically.

For example, if I say I want to spend more time with my family, does that mean more long-weekends away? Or does it mean having three meals a week together as a family? If I say I want to be more successful in my career, does that mean generate more revenue for my business? Write another book?

Once I better define the big picture, then I’m able to prioritize what things matter most. And then I do my best to focus on those. It’s focus that I struggle with the most, but it’s what helps me keep balance.”

'I find it easier to manage when I set my priorities for both from the big-picture perspective and then work down to what that means tactically.' @carlajohnson on #worklifebalance Click To Tweet

Carla Johnson is a world-renowned storyteller, speaker and author. She also offers training and consulting services for marketing executives and teams looking for help in creating unique branding strategies. Her latest book, “Experiences: The 7th Era of Marketing”, explains content creation management in detail for businesses.

14. Brooke Sellas

“Because we’re in the social media and advertising space, notifications are a way of life for me. There’s the constant ping of an email, or the bloop of a Facebook notification, or the bleep of a conversation on Twitter. This means that I have to disconnect from my phone on the weekends or during any downtime. I do this in one of two ways.

If I don’t need my phone at all, like for personal phone calls or texts, I take a digital detox. Meaning I completely shun my phone for 24 to 48 hours. This is no easy task but going cold turkey really helps me to live in the moment with my husband and/or friends and be present with my personal life.

If I must have my phone for personal reasons, I’ll do a ‘mini’ digital detox and place my phone on airplane mode for a specific amount of time. I’ll strategically check in from time-to-time, but the notifications are kept to a minimum by doing this. Which means the distractions are also kept to a lovely 5-minute time frame as well!

On some apps, like Basecamp, I can set up my notifications to stop for certain time periods or not to send at all over the weekend. Again, it’s not an easy task and I often ‘cheat’ but overall, keeping my weekends for my family and friends (and myself!) is an important part of my work-life balance.”

'If I don’t need my phone at all, like for personal phone calls or texts, I take a digital detox. Meaning I completely shun my phone for 24 to 48 hours.' @BrookeSellas on #worklifebalance Click To Tweet

Brooke Sellas is the founder and CEO of B Squared Media, an award-winning social media marketing and advertising agency that’s been featured on Inc.com, IBM, Yahoo!, and Twitter. She also guest speaks at Fortune 500 companies, middle-market brands and universities.

15. Julia McCoy

As head of operations, HR and marketing at Express Writers, parent to a four-year-old, wife, teacher, and podcast host; our very own CEO, Julia McCoy, shares her own tips about work-life balance.

“First, it’s important to love what you do. I think work-life balance comes much easier if you actually enjoy waking up to your tasks every day. I do. I feel like a kid in a sandbox when I get to write books or ideate great content and lead a great team of people!

Secondly, it’s critical to take time out for yourself. Tell guilt around taking time out to shove it. You deserve and need self-care. Go out to the fanciest seafood restaurant in town once a week to treat yourself.

It’s also important to get out of your house if you constantly work there. Take work to your favorite coffee shop and enjoy your surroundings while you work.

It’s okay to treat yourself. And treating yourself could look like the gym, not just stopping for your favorite food or dessert. To me, one of the best feelings is being worn out from burning 100 calories on a treadmill!

Thirdly, say no to more opportunities if they don’t benefit your bottom-line growth and maximize your potential. Skip the FOMO in favor of JOMO (Joy of Missing Out). Stop saying yes to everything, and you’ll find you have more time for hanging out with the family, enjoying life, and breathing in-between heavy task loads.”

'Say no to more opportunities if they don't benefit your bottom-line growth and maximize your potential. Skip the FOMO in favor of JOMO (Joy of Missing Out).' @JuliaEMcCoy on #worklifebalance Click To Tweet

Julia McCoy is the CEO of Express Writers. She is also an author of two books — currently working on her third, teacher of two online courses, and the host of the Write Podcast.

16. David Reimherr

“Work-life balance is paramount here at Magnificent.

First things first, I make sure not to overwork our team and get us all on the same page of working hard when they are here, and to take care of themselves and spend time with their friends and family.

As for myself, and I know this sounds very unromantic, I have a task note that reminds me to reach out to my wife to schedule something to do together each week. All the success in the world means nothing without a happy home and personal life.

A couple other things I do to keep my mind in the right place is sticking to my morning routine which is a mix of light stretching, push-ups, reading my list of personal mantras, reading an excerpt from “3 Magic Words” and a gratitude meditation.

And one thing I added in about 6-9 months ago which I HIGHLY recommend is a daily 15-20 minute walk during lunch where I clear my head and pay thanks to all the wonderful things in my life. Gratitude is probably one of the only things in life you can’t do too much of!”

'And one thing I added in about 6-9 months ago which I HIGHLY recommend is a daily 15-20 minute walk during lunch where I clear my head and pay thanks to all the wonderful things in my life.' @DavidReimherr on #worklifebalance Click To Tweet

David Reimherr is the founder of Magnificent, an Austin-based marketing agency that specializes in content marketing, website development, and email marketing. He also hosts a podcast series featuring the best marketing experts to talk about what’s the latest in the marketing world.

17. Jay Baer

Jay Baer of Convince & Convert Media shares something short, sweet, and to the point.

“If you like your work enough that it doesn’t feel like work, then work-life balance isn’t nearly as stressful.”

'If you like your work enough that it doesn't feel like work, then work-life balance isn't nearly as stressful.' @jaybaer on #worklifebalance Click To Tweet

Jay Baer is the founder of Convince & Convert, a digital strategy consulting firm that worked with mid-size and large North American companies such as Cisco and Hilton. He’s also a New York Times best-selling author, an advisor, and one of the world’s most popular speakers. Listen to his guest appearance on The Write Podcast.

18. Michael Brenner

“I manage to maintain work-life balance while working at home through a couple of tricks. I ‘go to work’ just as if I was commuting to the office. It’s just a home office and the commute is much shorter. But this allows me to really focus on being productive.

I also block off time for email each morning and afternoon to allow me to completely check out of work when my day is over. And I truly don’t respond to emails on nights and weekends unless it is truly urgent. That allows me to stay focused on my family and come back to work completely refreshed and energized.”

'I also block off time for email each morning and afternoon to allow me to completely check out of work when my day is over.' @brennermichael on #worklifebalance Click To Tweet

Michael Brenner is the CEO of Marketing Insider Group which worked with popular brands like Adidas, SAP, and The Guardian. He’s also a part-time CMO of the world’s first AI-powered Content Strategy Platform, Concured, a speaker, author, and marketing consultant.

19. Arnie Kuenn

“Work-life balance is something that has always been critical to our agency.

Since the day it was founded, we strived to make it a family business, but not in the way most people think. We try to make it about our employee’s families. We want them home at night and on the weekends with their families and friends.

A healthy, rested employee is good for everyone. As many of your readers know, this is not always the case in agency life and in many smaller businesses. And, we certainly have our share of crazy weeks or months. But we also offer other perks to help with work-life balance.

We allow everyone to schedule their own office hours, work remote one day per week, they can bring their dog to the office, we have a very liberal holiday schedule, and we throw lots of fun events at the office. All of this is designed to help balance office stress and allow for a better quality of life.”

'We try to make it (the agency) about our employee’s families. We want them home at night and on the weekends with their families and friends.' @arniek on #worklifebalance Click To Tweet

Arnie Kuenn is the founder and CEO of Vertical Measures, a digital marketing agency that worked with clients like Puma and Purdue University. He’s also an international speaker and an award-winning co-author of “Content Marketing Works: 8 Steps to Transform Your Business”.

20. Ann Handley & MarketingProfs

Ann Handley, Chief Content Officer of MarketingProfs, shared with us their 2019 Marketer Happiness Report (Research conducted by Mantis Research). The report, which surveyed 1,533 marketers around the world, shares some of the most surprising findings about today’s marketers.

Some of these surprising facts include:

  • “Marketers feel they are spending too little time with friends, exercising, volunteering, and engaging in hobbies— but too much time on social media.”
  • “Most of us know what we need to accomplish day-to-day — but 43% of us find that our priorities are always or frequently based on what is in our inbox.”
  • “Fewer than one in three of us set aside time each day to be technology-free. We are often in reactive mode—responding to whatever technology throws at us. We are not giving our brains a chance to rest.”

And with these findings, the report suggests some of the following tips that can help marketers achieve the feeling of contentment and enjoyment in their jobs:

  • “Turn off your phone and close your door for at least one hour a day. Yes, doing that will be painful at times, but it will be worth it.”
  • “Let’s turn off our devices every day, and spend more time on those things we say we don’t have enough time for (practically everything!). For instance, spend time on a hobby (do you have a hobby?). Though hobbies may seem an extraneous use of time, we have long believed that making something — anything — will make us more interesting people. And marketers.”
  • “As a group, we’re not great at saying no: 26% of us don’t even think we can say no to projects. (Not surprisingly, this response is more common among marketers who have less experience and those who work for a large organization.) But, the rest of us do have a willingness and opportunity to say no… but we aren’t doing much about it. If a project does not fit your goals or priorities, why do it?”
'Let's turn off our devices every day, and spend more time on those things we say we don’t have enough time for (practically everything!)' @annhandley & @marketingprofs on #worklifebalance Click To Tweet

Ann Handley is the Chief Content Officer of MarketingProfs, a marketing education & training company offering training programs, online events, conferences, and supplementary free resources for marketers. She is also the author of the Wall Street Journal bestseller, “Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content.”

21. Hailley Griffis

“I’ve been working from home for three years full-time and I was part-time work from home before that. Here’s my advice:

I keep the space where I work and the space where I relax very separate. I find that unless there are strict boundaries between work and home life, I start to feel like I’m always at work and I lose the place where I can be at home and relax.

I know this can be tough, especially in smaller homes, but it’s absolutely worth it to maintain these boundaries so that places meant for relaxing, like the couch and bed, can be saved for relaxing and not become second desks.”

'I keep the space where I work and the space where I relax very separate.' @hailleymari on #worklifebalance Click To Tweet

Hailley Griffis is the Public Relations Director of the social media management app, Buffer. She’s also the host of Buffer’s own podcast show and MakeWorkWork.

22. Stephanie Stahl

“A work-life balance is a bit of a fairytale. It’s impossible to give equal weight to both all of the time.

As a home-office worker who travels a lot, I’ve found it’s better to try and blend work and life. Sometimes that means a mid-day trip to volunteer at school, or taking my laptop to a dance competition, or occasionally working on weekends, but it allows me to give dedicated time to my family and my job when it’s most necessary.

And let’s face it, now that my favorite grocery store (Whole Foods) delivers and Amazon can have something on my doorstep in two days or less, managing a busy schedule is a lot easier than in the early days of my career.”

'I’ve found it’s better to try and blend work and life... but it allows me to give dedicated time to my family and my job when it’s most necessary' @EditorStahl on #worklifebalance Click To Tweet

Stephanie Stahl is a writer, editor, and the General Manager of Content Marketing Institute, leading the brand’s event, digital, print, and e-learning operations. For more than two decades, she’s worked in various UBM business units, handling multimedia content and events.

23. Cathy McPhillips

“I like to think of it as a life balance.

We’re part of a team that values family above anything else. No matter what busy-ness might be occurring at our company, our family’s (and our own) health and happiness come first.

Being virtual, we are lucky to have flexibility, but with that comes responsibility. We’re more likely to work and challenge ourselves for a company that values us. It makes a huge difference!”

'We’re part of a team that values family above anything else. No matter what busy-ness might be occurring at our company, our family’s (and our own) health and happiness come first.' @cmcphillips on #worklifebalance Click To Tweet

Cathy McPhillips is Content Marketing Institute’s Vice President of Marketing. She’s recognized as Folio:’s 2014 Top Women in Media and MarTechExec’s 2018 50 Women You Need to Know in Martech.

24. Lilach Bullock

“It’s certainly not easy to find the right balance; after all these years of being an entrepreneur and actively striving to attain this balance, I still find myself at times not being able to disconnect from work.

That said, I’ve gotten much better over the years at this and in most cases, it’s because I set myself times where I simply must take time off and spend it with my family.

Another ‘trick’ is to try to work as much as possible from your home office; while it’s still work, at least you can “go home” in literally a second – all you have to do is make yourself close your computer.”

'... try to work as much as possible from your home office; while it’s still work, at least you can “go home” in literally a second - all you have to do is make yourself close your computer.' @lilachbullock on #worklifebalance Click To Tweet

Lilach Bullock is a social media and online marketing consultant, trainer, and speaker. She’s been recognized as one of Forbes’ Top 20 Women Social Media Influencers, Oracle’s Social Influencer of Europe winner, and Career Experts’ number 1 Digital Marketing Influencer. She guest hosted on Express Writer’s #ContentWritingChat.

The Key Takeaways in Work-Life Balance Strategies According to Marketing Experts

Each person is unique and no single work-life balance strategy can perfectly work for all. This is true especially for marketers who already vary when it comes to each’s work schedule, style and goals.

However, we’ve noticed a few common denominators among what the marketing pros have shared. Some of them are the following:

  • Going offline
  • Having enough sleep and exercise
  • Planning and setting goals
  • Saying “NO” to unbeneficial opportunities
  • Setting boundaries between work and life
  • Doing what you love

If you haven’t found your balance yet, you can start practicing these top strategies. These tips look simply easy if you can imagine yourself doing them. But when it comes to putting these ideas into action, it surely takes a lot of hard work and patience.

Can you already imagine an hour without your phone?

You can for sure! Maybe not now, but someday.

You can start with 10 minutes, or 30, until you can finally manage to have your hands phone-free for an hour or two. It’s just like for every goal you want to reach — the entire process takes time.

So, we hope these quotes from the best marketing experts today help you find your own balance.

Are you currently struggling to keep your work and life balanced? Or maybe we’ve missed a good work-life balance strategy that’s worth sharing to all our readers? Feel free to share your thoughts in the comments!

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productivity improvement for content creators

​The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Beat Content Creation Laziness & Had My Best Year Ever, in 2017)

Welcome to episode 30 of The Write Podcast!

For our 30th episode, I’m doing things a little differently. It’s just me in a solo episode, sharing the secrets behind how I was able to do it all last year: create and launch a course, run an agency of more than 40 team members, write and self-publish a 366-page book, launch a YouTube show, try public speaking for the first time, and, publish more than 70 posts – all while maintaining a home life (and my sanity).

“How on earth do you get that done?” is probably the #1 question my community asked me throughout all of 2017.

Finally, you learn my productivity secrets. It’s all right here. Listen in!

Sit down with me and grab some ideas to beat content laziness and boost your own productivity and professional output for 2018. ?

And don’t forget to head on over to my Content Strategy Course site to read the in-depth blog I wrote, for the full case study: www.bit.ly/juliasproductivitycasestudy 

productivity improvement for content creators

The Write Podcast, E30: Productivity Improvement for Content Creators & Writers (How I Completely Beat Content Creation Laziness & Had My Best Year Ever)

1:40: Part 1 – My Productivity Case Study

  • 1:40 – 3:12: What I Accomplished in 2017. I had a full plate last year, no question. I give a run-down of what I was able to accomplish professionally, including creating a course, writing a book, and launching a YouTube show.
  • 3:15 – 3:56: Read the Case Study. For an in-depth, detailed look at how I did it all last year, read about my process at the link provided (see “Links Mentioned” below).

3:57: Part 2 – How Exactly Did My Productivity Take Off? + 18 Actionable Productivity Tips

  • 4:30 – 4:57: The Number One Reason Behind My Super-Powered Productivity in 2017. I credit the long task of creating the in-depth curriculum for my course as the instigator for my improved productivity.
  • 4:58 – 6:54: Forming New, Productive Habits and What the Studies Say. The idea that it takes 21 days to form a new habit is a myth. So, what does it really take? I cite some studies that provide enlightenment, then show how my own experience proves the research. It’s no joke (it’s hard), but it worked for me.
  • 6:56 – 7:19: Setting Deadlines and Accountability That Stick. Another reason behind my productivity: I put some accountability factors in place from which I couldn’t back down.
  • 7:20 – 9:16: Becoming My Most Productive Self. I talk about how the new habits I have formed from 2 rigorous months of hard work have paid off.

9:17: 18 Actionable Productivity Tips

  • 9:17 – 10:08: My #1 Tip. Choose your work environment carefully – don’t just work anywhere. Have a dedicated space where you get sh*t done.
  • 10:10 – 13:02: Productivity Tips 2-4 – My Recommendations for the Best Work Environment. The next few tips are all about where you sit, how you sit, and how they can affect your output. For instance, tip #3 is to work in natural light, which boosts your mood, helps eliminate headaches that fluorescent lighting can cause, and more.
  • 13:05 – 16:36: Tips 5-9 – Increase Your Speed. Invest in better tech, improve your typing speed, know some handy keyboard and tech shortcuts, and your output will be able to keep up with your brain power!
  • 16:37 – 19:50: Tips 10-13 – Make Healthy Productivity Habits Part of Daily Living. One part of being productive (and staying productive for the long-haul) involves taking care of your body. If your body is fueled with nutrients, hydrated, and energized, you’ll be able to work better, including focus better, longer. I share my favorite tips for doing just that.
  • 19:52 – 24:00: Tips 14-15 – Set Deadlines, Get Up Earlier, and Get an Accountability Partner. This is the winning trifecta that helped me successfully finish my course in 2017. I explain how they go hand-in-hand-in-hand (there’s a lot of stumbling in this story, but the point is I pulled through some hard early wake-ups!).
  • 24:02 – 25:20: Tip 16 – Listen to Music for Focus. The right music can make a huge difference for focus. I recommend my favorite type to play while I work.
  • 25:22 – 26:32: Tip 17 – Get the Support You Need. This tip is especially big for entrepreneurs. No one can do it all alone.
  • 26:34 – 27-13: Tip 18 – Busy ≠ Productive. Don’t just spin your wheels. Multi-tasking can go overboard. Focus on getting the right stuff done.

Favorite Quotes to Tweet:

'Forming a habit in 21 days is a myth. It takes 2+ months before a new behavior becomes automatic.' @JuliaEMcCoy Click To Tweet 'A 2-month period to complete a project and teach yourself a new schedule can impact your productivity.' @JuliaEMcCoy Click To Tweet 'The easiest thing to do when the going gets hard: stop. Habit training can show you how to counteract that feeling.' @JuliaEMcCoy Click To Tweet 'Give yourself deadlines for everything and then work to meet them, if not beat them.' @JuliaEMcCoy Click To Tweet

Links Mentioned:

Read the Full Productivity Improvement for Content Creators Case Study on the Content Strategy Blog

Subscribe, follow and listen to the Write Podcast!

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5 Smart Productivity Hacks for Copywriters Everywhere

Ashley A. is a full time copywriter at Express Writers.

As a copywriter, there’s virtually nothing more important than productivity. 

While productivity means getting more done in less time, it also means staying organized and producing better work – which is ideal for you and your clients.

Unfortunately, copywriting productivity is something that many writers struggle with.

In addition to the fact that most copywriters work from home, every copywriter I know is juggling multiple jobs at once – tending to the needs, questions, and concerns of a huge selection of clients at the same time.

Needless to say, this can become a tenuous balance after a while, which is exactly why mastering productivity hacks meant for copywriters is so critical.

Read on to learn more.

copywriting productivity hacks

5 Copywriting Productivity Tips to Make You a Better Writer, Starting Now

Copywriting is more important today than it’s ever been before, and the most successful copywriters on the web are the ones who know how to manage their time effectively.

With that in mind, check out these five smart copywriting productivity hacks I use that will help streamline your days and produce better content.

1. Use a browser plugin to stop yourself from getting lost in the internet

Momentum Screenshot

Copywriters spend a lot of time online, and if we’re not careful, it’s easy for things like Facebook and cat videos (or cat videos on Facebook) to eat up our hours.

Without question, one of the largest challenges I’ve faced since becoming a professional copywriter is learning to put a lid on internet-based distractions. Luckily, there are several smart ways to do it pretty efficiently.

My favorite way to keep internet distractions at bay is to use a browser plugin called Momentum. Every time I open a new tab (in Chrome), Momentum displays a personal dashboard that includes a scenic photo, an inspirational quote, a daily priority (which I set every morning), and a list of to-dos.

Every time my energy starts to dip, and I begin to fantasize about watching a cat in a shark costume ride a Roomba around someone’s kitchen, Momentum reminds me what I’m supposed to be doing and helps me stay on track.

Thank goodness for that.

2. Make your workspace a phone-free zone

Before I was a copywriter, I worked as a legal assistant. In that job, I could check my phone all day long without my productivity taking a hit. The minute I moved into full-time copywriting, though, this ground to a halt.

Maybe it’s because copywriting is such an involved profession, or because it requires so much focus, but I believe that one of the biggest distractions for copywriters is a buzzing cell phone.

If I stop to check a text or pick up a friend’s phone call during the work day, I have an amazingly difficult time picking up where I left off, it takes me four times as long to get anything done, and the work I do churn out is sub-par.

With that in mind, banish your phone from your workspace. It doesn’t matter where you exile it to, so long as it’s not face-up on your desk. While I’m writing, I leave my phone plugged in on the kitchen counter. This allows me to keep my productivity intact and churn out my work with fewer distractions.

3. Write yourself a daily to-do list

While I use the to-do function on Momentum, my primary mode of organization is a huge planner that contains the contents of my entire brain. If I lost this planner, I’d be reduced to wandering the streets and sobbing like a lost child.

It is that important.

While the planner keeps me organized and prevents me from forgetting assignments or breezing past due dates, it also helps me hold myself accountable. Don’t believe me? No worries – there’s some good science to back this up.

According to research conducted by psychology professor Dr. Gail Matthews at California’s Dominican University, people who write their goals down are a whopping 42% more likely to achieve them.

While this is true for big, long-term goals, it’s also true for daily goals. With this in mind, write yourself a daily to-do list. In addition to helping you meet your milestones, it will also motivate you to stay productive and fulfill your goals each day.

4. Take frequent breaks to boost attention

Isn’t it odd that one of the most effective productivity hacks is to stop being productive?

While it may seem counterintuitive, taking frequent breaks is one of the single most effective ways to stay sharp and driven throughout the day.

In addition to the fact that stepping away from the desk dramatically reduces eye fatigue in people who work on computers (I see you, copywriters!), people who take regular, two-minute long breaks are 11.15% more productive than their peers.

With that in mind, take frequent breaks throughout the day.

When I feel myself starting to get distracted and bogged down, I set an alarm for thirty minutes.

For that thirty minutes, I do nothing but write – even if what’s coming out is terrible. When the alarm goes off, I get up, make myself a cup of tea, or step outside for five minutes. And then I keep doing that until the piece is done.

The moral of the story is this: sometimes you have to give productivity a break to stay as productive as possible.

5. Batch check everything (no exceptions)

This is a tip I learned from the master of productivity – Tim Ferriss.

In a world of push notifications, alerts, inboxes, and text messages, it’s incredibly rare that we get to spend any amount of time focusing on a single thing. Over time, this leads to mental burnout and rising stress levels.

Luckily, you can combat it by placing some limits on your digital world and beginning to batch-check your virtual communications.

“What can I batch check,” you ask?

Great question.

You can batch check your emails, voice mails, text messages, social media notifications, and alerts. To get started, define two times each day that you’ll check these things (8 a.m. and 3 p.m., for example) and then limit it to that – no cheating!

In addition to allowing you to focus more fully on the task(s) at hand, batch checking your various platforms will also help you stay more productive throughout the workday.

Copywriting Productivity: Become a Killer Copywriter

While being an award-winning copywriter is seven parts skill, it’s three parts organization and execution.

While it can be difficult to keep all the balls in the air, these five copywriting productivity hacks work wonders when it comes to staying on-task, crafting better content, and getting more done with less stress.

Plus, they’ll save you from losing hours to grumpy cat memes. I’ll let you tell me whether that’s a good or a bad thing.

Hire Ashley, one of our exceptional team copywriters, to write your content! Get your content from our Content Shop and work with the best.