top content marketers

The Top 60 Content Marketers You Should Be Following on Twitter

For any kind of marketer, Twitter is a hugely powerful tool. This social media platform has more than 304 million monthly active users: it’s a way for information to travel faster and broader than almost any other platform on the web.

That said, within those 304 million users, who are the ones worth following as content marketing leaders? That have similar interests to us as marketers, and are leaders within the content marketing space? Let’s take a look!

content marketers

60 Top Content Marketers You Should Follow (Today) On Twitter

My list of these top 60 content marketers is made up of the crème de la crème of the industry. These content marketers specialize in everything from Content Marketing 101, SEO and how content fits into that, all the way to advanced branding techniques. I follow these guys and have engaged with them regularly.

Good stuff will follow if you start following them today – you’ll probably learn a few things as you consistently see and read their content.

Here you go (all their names are linked to their Twitter handles), in no particular order:

1. Rand FishkinRand Fishkin is an author, blogger and founder of SEO Giant Moz. People who follow his tweets can look forward to ample marketing, SEO, technology and startup information.

2. Jay Baer. Author of the New York Times bestselling book Youtility, Jay Baer is a global keynote speaker, and digital media entrepreneur as well as being president the strategy consulting firm @Convince.

3. Brian Clark. CEO of Rainmaker Digital, Brain Clark is also the curator of several successful content marketing websites.

4. David Burn. David Burn is a content strategist, writer and brand specialist who assists content marketers in learning to distribute content effectively and write pieces that will draw readers in.

5. Michael Brenner. Michael Brenner is a renowned speaker, author and blogger with @MKTGInsiders as well as being Head of Strategy @Newscred. Brenner is also the former VP of Content Marketing with @SAP.

6. Mitch Joel. President of Mirum, Mitch Joel is a marketer, speaker, author and self-proclaimed “media hacker.” Additionally, Joel is a blogger at Six Pixels of Separation. People that can’t get enough of Joel via Twitter can check out his new book Ctrl Alt Delete.

7. Brian Fanzo. I enjoy catching Brian on Periscope as well as watching all of his keynote speeches. He’s an energetic social media advocate, going by the title “Change Evangelist”, has a huge following, and is behind the iSocialFanz site. Follow him for great insights on how to run your social media.

8. Sue B. Zimmerman. She’s the “Instagram Expert”, a successful entrepreneur, speaker, and Instagram coach. This lady is the go-to expert when it comes to Instagram, and she’s hot on Periscope too.

9. Neil Patel. Neil Patel is a renowned entrepreneur and blogger who has started two analytics companies: @CrazyEgg and KISSmetrics. He’s a top followed content marketer (I read and enjoy all his stuff).

10. Pamela I Wilson. Pamela I. Wilson is the owner of Big Brand System. She also manages the CopyBlogger blog and produces educational products for the company.

11. Jeneba Jalloh GhattJeneba Jalloh Ghatt is an attorney-turned-content marketer who was named one of the Top 50 Rich Media Influencers to follow.

12. Paul RoetzerPaul Roetzer is the Founder of The Marketing Performance Blueprint & The Marketing Agency Blueprint as well as being the Creator of Marketing Score (@MKTScore).

13. Aaron OrendorffAaron Orendorff’s mission is to “save the world from bad content.” He is also a contributor for publications like @EntMagazine, @FastCompany, @BusinessInsider, @SuccessMagazine, @CopyBlogger and @Unbounce.

14. Lee OddenLee Odden is the CEO of @TopRank, where he specializes in online marketing. He is also a B2B Content Marketing consultant and a social media and PR specialist.

15. Bob GellerBob Geller is a PR and content specialist as well as being the president of Fusion PR.

16. Joanna Wiebe. She is the genius copywriter and Internet marketer we all aspire to be. CEO of Copyhackers and top-notch wordsmith, Joanna has been featured in numerous places and sites.

17. Jeff DeutschJeff Deutsch is the VP of Marketing for @ptengine. He also contributes content to @HubSpot.

18. Ryan Hanley. Ryan is the host of the popular Content Warfare podcast and author of the book by the same name.

19. Amanda SublerAmanda Subler is a former journalist turned public relations, content marketing and video production specialist. She is also a PR and Media Manager for @CMIContent.

20. Tim AshTim Ash is the CEO of Site Tuners and author of the bestselling book Landing Page Optimization.

21. Meryl K. EvansMeryl K. Evans is a writer, editor, social media specialist and content marketer. Her tweets are aimed at helping content marketers adapt to web standards and boost site traffic.

22. Doug KesslerDoug Kessler is a content marketing, B2B copywriting, social media and tech marketing specialist who focuses on helping content marketers learn to promote their brand and write better content.

23. Matt HeinzMatt Heinz focuses on helping B2B companies produce more revenue via focused marketing strategies. He also helps companies produce more demand from customers and hone their sales process.

24. Bernie BorgesBernie Borges is the host of The Social Business Engine Digital TV Show & Podcast as well as being the CEO of popular B2B digital marketing firm Find and Convert.

25. Neal SchafferNeal Schaffer is an author at @MaxYourSocial as well as being the founder of @msocialbusiness and @socialtoolssmmt.

26. Bryan EisenbergBryan Eisenberg is the founder and CMO of Ideal Spot. He is also a keynote speaker and author.

27. Rebekah Radice. She’s an award-winning social media author, speaker and strategist. She works at the uber-cool PostPlanner and is behind #InfluencerChat, as well as a co-host for #ViralChat from Post Planner on Thursdays.

28. Jay AcunzoJay Acunzo works on content at @NextViewVC, and is the host and producer of the Traction podcast, where he discusses and features super cool entrepreneurial stories.

29. Lisa PetrilliNamed one of the Top 20 CMO’s by Forbes, Lisa Petrilli is dedicated to empowering women in positions of business & leadership in the world of digital communication.

30. Andrew DavisThe founder of Monumental Shift, Andrew Davis teaches marketers how to find and target a niche in order to grow business and produce great work.

31. Heidi CohenHeidi Cohen is a speaker, professor and journalist. He shares tweets on social media, content marketing and how to create successful small businesses.

32. Henneke DuistermaatShe calls herself someone who’s on a mission to stamp out “gobbledygook,” and for that alone we love her. CEO of Enchanting Marketing, she is uniquely known for her “doodles” on her blogs and books and has been featured in podcasts and more.

33. Kim Garst. She’s been called the First Lady of Periscope, and rightly so; she’s just a joy to watch. Kim is a Forbes Top 10 SM Influencer and author of the acclaimed Will the Real You Please Stand Up. 

34. Ann HandleyAnn Handley is the Head of Content at Marketing Profs. She is also the author of the Wall Street Journal bestseller, Everybody Writes.

35. Joe PulizziJoe Pulizzi is a content expert at @CMIContent. He is also the author of Epic Content Marketing.

36. Kathryn HawkinsKathryn Hawkins works with @EucalyptMedia, a booming content marketing agency that focuses on teaching startups, universities, and B2B companies how to manage their clients and produce high-quality content.

37. Erika HealdErika Heald is a content marketer, social media coach, writer, editor and blogger. She is also the Head of Content with @HighwirePR.

38. John JantschJohn Jantsch is a small business marketing consultant at Duct Tape Marketing.

39. Joe Lazauskas. Joe Lazuskas is Editor-in-Chief for @Contently. He was also named one of the Top 10 Content Marketing Influencers to follow.

40. Kari LloydKari Lloyd is a writer who specializes in content and SEO. She currently uses her content marketing skills to help @VonageBiz boom. She was also named one of the Top 50 Content Marketers to Follow on Twitter.

41. Seth GodinSeth Godin is an author and blogger who is gaining notoriety for his unique approach to content creation.

42. Guillaume Decugis. He’s a highly successful entreprenuer, content marketing expert, and the founder of curation platform Scoop.it (over 2 million users). Bonus: He’s very approachable! I interviewed him here.

43. Ann SmartyAnn Smarty is a brand manager with @NinjasMarketing, creator of MyBlogU, and an all-around smart content marketer.

44. Daniel NewmanDaniel Newman is the CEO of @Broadsuite. He often speaks on the topics of social, mobile, big data and cloud computing. Additionally, Newman is the host of #CloudTalk.

Twitter Chat Content Marketers

In addition to offering a wide variety of content marketing specialists, Twitter also provides a platform for Twitter Chats, interactive, web-based communities that offer a space for interviews, collaboration, communication and networking. These chats provide a great way for content marketers to interact with new contacts and build authority in their niche. Additionally, participating in a Twitter chat can be a great marketing tool, in and of itself.

For the best content marketing-focused Twitter chats available on the web today, check out this list:

45. Cathy McPhillips (Twitter Chat: #CMWorld) Cathy McPhillips is the Marketing Director for @cmicontent. Her Twitter chat, #CMWorld |is focused on discussing all things content marketing related.

46. Kelly Hungerford (Twitter Chat: #BizHeroes) Kelly Hungeroford is a Digital Marketer. Her Twitter chat #BizHeroes is focused on helping companies build better customer experiences and promote solid marketing communities.

47. Buffer (Twitter Chat: #BufferChat) We love Buffer… and we love their chat! Buffer is a social media app that lets you schedule posts out to all your platforms. Happening every Wednesday at 11 CST/12 EST, they talk about all things social/content/bookworm related – a wide variety.

48. Sheila Scarborough (Twitter Chat: #AWCConnect) Sheila Scarborough is a writer and speaker with @TourismCurrents and @PerceptiveTrav. Her Twitter chat, #AWCConnect is designed to enlighten and educate women in the professional communications field and takes place on the 1st Thursday of each month.

49. Mack Collier (Twitter Chat: #BlogChat) Mack Collier is dedicated to helping companies build their brand and create winning content. His Twitter chat, #Blogchat, discusses blogging topics for the professional, business and personal fields.

50. Brian Katz (Twitter Chat: #Mobilebiz) Brian Katz is a mobile marketing expert whose Twitter chat is dedicated to all things mobile. Great for content marketers who want to learn about how customers interact with their content on a mobile basis, #Mobilebiz discusses the ins and outs of a mobile world on a weekly basis.

51. Maria Elena Duron (Twitter Chat: #Brandchat) Maria Elena Duron is a Marketing Coach and Personal Branding Specialist. #Brandchat is ideal for content marketers who want to learn more about how to market their unique brand.

52. The Social CMO (Twitter Chat: #MMchat) The Social CMO CMO runs #MMchat, which stands for “marketer Monday” and offers conversations with executives from a whole host of different marketing and social media content firms.

53. Brian Honigman (Twitter Chat: #InsiderChat) Brian Honigman is a Content Marketing Consultant and CEO of @HonigmanMedia. #InsiderChat, which offers interviews with expert influencers to help people “win at marketing and business.”

54. Jenise Fryatt (Twitter Chat: #ContentChat) Jenise Fryatt is a Content Marketing Strategist for Smarter Shift as well as being the Moderator #ContentChat. #ContentChat offers a place for content marketers to discuss the latest developments and trends in the content marketing world. Additionally, the chat offers interviews with thought leaders and plenty of opportunities to network.

55. SEMRush (Twitter Chat: #SEMrushchat) SEMRush offers ways for content marketers to take their business to the next level. Twitter users who follow #SEMrushchat will get high-quality industry updates and tips as well as the chance to connect with top influencers.

56. CoScheduleApp (Twitter Chat: #CoChat) CoSchedule is a drag-and-drop marketing calendar designed to help content marketers create content distribution schedules. The company’s Twitter chat, #CoChat, helps people learn more about editorial strategies, content creation and distribution.

57. Pam Moore (Twitter Chat: #GetRealChat) Pam Moore was named a Forbes Top 10 Social Media Influencer. Her Twitter chat #GetRealChat focuses on how to boost business, maximize existing content and develop new content that readers will love.

58. Kelly Lieberman (Twitter Chat: #PinChat) Kelly Lieberman is a Pinterest expert and, considering the fact that a recent study proves that Pinterest drives more people to websites than LinkedIn, YouTube and Google+ combined, it’s possible that you might want to follow in her footsteps. Content marketers can tune in to #PinChat for tips on how to use Pinterest to drive engagement and distribute great content.

59. Marketing Cloud (Twitter Chat: #ETcafe) Marketing Cloud’s Twitter chat covers digital marketing and the latest trends and topics in the industry. Previous topics include how best to use social media and how to personalize content.

60. Express Writers & Julia McCoy (We’ll be launching a Twitter Chat soon!) Excuse the self-promotion, but it’s just; I’ve been most-read on many of the guest blogs I post at. And we post fun stuff at Express Writers! I specialize in content marketing, distribution and content creation, and share what I know, or stuff I read all over the web that I love. My team shares on similar topics. Follow us, and I hope you enjoy reading what we share!

The Case for Twitter: A Content Marketer’s Paradise

Twitter is a veritable paradise for the content marketer who wants to learn. In addition to offering a platform to access some of the world’s most talented content marketers, Twitter also provides near-instant communication with many industry specialists and chats areas, both of which can help content marketers step up their game and become truly competitive.

One of the most important purposes Twitter serves is to act as an ignition point between interested content marketers and industry experts. Because the social media platform provides the basis for rich and informative connections to take place, content marketers are truly unhindered in the depth to which they can take their Twitter-based connections.

Twitter also offers a formidable way for marketers to stay in the loop. Because Twitter is one of the main social media platforms where news goes to break, interested content marketers can ensure that they will always be on the cutting edge of the content marketing field. This, in turn, ensures access to the best and most up-to-date information as well as an effective and important way to disseminate information of your own.

Lastly, Twitter is a great place for young marketers to build authority and gain notoriety by re-tweeting powerful content and curating a Twitter persona to attract engagement and encourage interaction from other inhabitants of the Twitter-sphere.

The Power of a Twitter Chat

Have you heard how hot Twitter chats are? Many of the experts I’ve quoted above are in Twitter chats.SEMrush hosts #semrushchat, a busy Wednesday morning chat that has had thousands of tweets in it’s lifetime and guests like Hubspot. Sprout Social, hosts #SproutChat on Wednesdays. Ann Smarty hosts #MyBlogGuest, every Thursday at 11 am EST. (I’ve linked to more Twitter chats above.)

Well, I recently found out just how powerful a Twitter chat can be. The first week of September, I started really ramping up our Twitter chats, and one day we joined about 8, including #semrushchat, #bufferchat, #SMchat, #SproutChat, #SmallBizChat and more. That one day when we joined that many chats, we had a huge surge in website traffic. And I’m talking about 2,000 visitors. Incredible, right?

Right now, Express Writers is joining up to 5 Twitter chats each week. This is due to the fact that Twitter chats have the power to seriously enhance any business.  Twitter chats are so effective, in fact, that 34% of marketers successfully generate leads using Twitter chats. This iSocial list does a great job of compiling the best Twitter chats for marketers to join and interested content aficionados can find plenty of good stuff in any one of these Twitter chats.

If you’re going to engage in Twitter chats, though, be sure that you’re being a polite Twitter citizen. Our Tweet Chat Etiquette Guide will help you learn the in’s and out’s of Tweet chats so that you can better promote your company and connect with knowledgeable people in your niche.

Yeah! Join a Twitter chat, and follow your industry leaders. It’ll be huge for you. I promise.

Finally.. Did I Miss A Content Marketer?

content marketers johnny depp

Let’s make this more than 60! I’d LOVE to know what marketer I missed – even if you want to add yourself to the list, feel free to comment below. I’ll edit this post if you’re (or your suggestion is) worthy!

17 replies
  1. Aaron Orendorff
    Aaron Orendorff says:

    Thanks for mention … but I gotta ask (at the risk of looking a gift horse in the mouth), how’d I make it so high on the list? 🙂

    Reply
    • Julia McCoy
      Julia McCoy says:

      Hey Aaron, above #1 I did put a disclosure: “Here you go (all their names are linked to their Twitter handles), in no particular order”. There’s really no reason one is above the other, except randomly. Love your mission/content so it’s well-deserved, however!

      Reply
      • Aaron Orendorff
        Aaron Orendorff says:

        Ha! I must have missed that line.

        Well … thanks for the ego deflation. 😉

        But seriously, great list. I’m sharing it and am gonna make sure to add a few new “Follows” to my Twitter!

        Reply
  2. Rebekah Radice
    Rebekah Radice says:

    Hi Julia! Thank you so much for the mention. You’ve put together an amazing list here! And you’re absolutely right on the Twitter chats. Along with #InfluencerChat, I also co-host #ViralChat for Post Planner on Thursday’s. In fact, Sprout Sarah is on with us tonight at 6pm PT. Hope you can join us!

    Reply
    • Julia McCoy
      Julia McCoy says:

      Thanks, Rebekah – and thanks for the twitter love! Sorry I missed the chat, that sounds like a fantastic one. Will have to mark my calendar for next week’s! (And, we’ve added in that you’re a co-host for #ViralChat!)

      Reply

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