email content

#ContentWritingChat Recap: How to Create Email Content That Stands Out with Shayla Price

Are you wondering how to create email content that your subscribers will enjoy and that you’ll love to create? If so, you’re in the right place! Our latest #ContentWritingChat was jam-packed with amazing advice you can use to take your email marketing strategy to the next level.

Ready to dive in? Keep reading for our recap!

#ContentWritingChat Recap: From Subject Lines to Preheaders: How to Create Email Content That Stands Out with Shayla Price

Our guest host this week was Shayla Price. Shayla is a B2B content and email marketer, so she knows a thing or two about creating amazing online content. She shared some great advice throughout our chat, so you’ll want to take some notes!

Q1: Why should brand put time and effort into building an email marketing strategy?

Are you wondering if email marketing is really going to be worth the extra work? We say yes! But if you need a little extra convincing, here are some responses from our chat:

Shayla knows that email marketing can help brands build relationships with their customers, while also growing their business in the process. It also produces some pretty great ROI!

As Bill mentioned, you can deliver value directly to the inbox of your audience through the power of email. It’s a great way to build an audience and establish trust over time.

If you want to send content that’s catered to your audience, email is the place to do it.

Julia also knows the value email marketing can provide because of its high ROI. Check out the link she shared from Entrepreneur!

Cheval made a great point about how your email list is your own real estate. When you build a following on social media, you’re doing so on rented land. Those platforms could disappear one day, but you’ll always have your email list.

Q2: How can your subject line increase open rates? Any tips you can share?

When you create email content, it’s pretty obvious that your subject line is very important. After all, it can make or break whether or not someone opens your email or sends it straight to the trash. Here’s some advice you can use to boost your open rate with your next campaign:

As Shayla said, your subject line is your one and only chance to catch the attention of your subscribers. Don’t blow it!

Her advice is to keep your subject lines short, unique, and non-spammy. You can also see results by using numbers, a deadline, asking a question, and keeping it personal. These are all great strategies to test out.

If you want subscribers to open your emails, you have to hook them.

Use your subject line as a way to inform people what’s inside your emails. Elizabeth said to make it both interesting and informative.

For Jason, a great subject line needs to spark curiosity. He also feels it should be short and relevant to the content inside the email.

Haley can’t resist a subject line with an emoji. Try adding them to your next email campaign!

Megan admits that she can’t resist intrigue and she knows others can’t either. Keep that in mind when writing email content.

As Kyle said, offers provide an incentive to open up your emails. Sales and discounts are definitely a good push.

Remember that your subject line is your first impression. Take advantage of that and leave people wanting to open your emails.

Q3: What kind of content is inside your emails? How do you ensure you’re providing value?

Once you have an email list in place, you need to figure out what you’re going to send your subscribers. Sometimes that’s a more stressful task than you might realize! Check out this advice to make sure you always provide value:

Shayla said email content needs to match the interests of your subscribers. You should always keep them in mind when writing your campaigns so you can be sure you’re delivering what they want to see. If you aren’t sure what they want, take time to do the research. Analytics will provide plenty of information.

Exclusive content in your email campaigns give people something to look forward to. If it’s something they can’t get anywhere else, they’ll be more likely to check it out.

Emails that are timely, thoughtful, and engaging can definitely provide value to your audience.

When you give your audience something they can take away, they’re sure to appreciate it. Adding value is always key with any kind of content you produce.

Make sure you remember to add a CTA as well. This tells people what they next step is after they’ve finished reading your email.

Q4: How can you design an email that looks great, but is still easy to read across devices?

With people accessing emails on their desktops, as well as their smartphones, it’s important to make sure they’re easy to read everywhere. How can you do this when you create email content? Keep these tips in mind:

Shayla encourages you to stick to a design that reflects your brand. Use specific colors, images, fonts, and layouts. When you can create a look and stick with it, it become recognizable as being unique to you.

Don’t go overboard with links, otherwise you risk having your emails wind up in the spam folder. Julia’s advice is to keep it short and sweet.

To make your email content easy to consume, use short paragraphs and simple dividers. A gigantic block of text will only put readers off.

The Netvantage team uses a layout template in MailChimp, which Lexie says they customize with their brand colors and logo.

Don’t forget to test your emails before you send them out. It’s worth doing a final check before it gets delivered to tons of inboxes.

Q5: What’s your best advice for keeping email list subscribers engaged?

When you’ve got people on your list, you want them to stay put. To do that, you need to keep them interested and engaged. Here’s some advice that will help you do just that:

Shayla’s advice is to ask questions and encourage your subscribers to reply. This is a great way to get the conversation going. She also said segmentation is great, as this allows you to really tailor your content to specific people on your list.

Don’t disappear on your email list. Keep your list “warm” by sending content on a regular basis so they don’t forget about you.

Don’t go too crazy with sending emails though! Jason said you should only send emails out when you have quality, relevant content to share.

When you have value to add, send it their way!

It’s all about providing value to your subscribers if you want to give them a reason to stay on your list.

Sarah said you should have an idea of what your subscribers would like to see from you. This will allow you to deliver exactly what they need.

Don’t be afraid to ask what your subscribers want and be sure to listen when they respond.

Haley suggests sending a survey to your email list. You can ask them what they’re interested in to create targeted content.

Don’t be afraid to change it up though! Brian’s advice is to surprise your audience once in a while. You have to keep things fresh.

Q6: Which metrics do you track to measure the success of your email campaigns?

After you create email content and send it out to your subscribers, you want to measure its success to see how it performed. Here are some go-to metrics you should keep an eye on:

Shayla knows that the metrics you pay the most attention to will depend on the current goals of your email marketing efforts. Typically, she tracks click-through rates, open-to-sale conversion rates, and unsubscribe rates.

Clicks are always great to measure, especially if your goal is to send people from your email to somewhere else (like your website).

Julia tracks clicks, but she also likes to see replies. When people are interested enough to send you a kind response, that’s always a great feeling.

Conversions are essential to measure, especially if you’re going through a launch phase for a product or service that your business is offering.

Repeat opens are another great metric to track. Shelly also said you should keep an eye on click-through rate.

As Alan said, it all depends on what your overall goal is. Make sure you set that in beginning before you start creating content. He knows that click-through rate can be a good indicator of how effective your content was as well.

Q7: What is your go-to platform for email marketing? Why do you like it more than others?

With so many email marketing platforms available, it can be hard to choose the right one. We asked our chat participants to share their favorites with you. Here’s what they said:

MailChimp and ActiveCampaign are two recommendations from Shayla.

Here at Express Writers, ConvertKit is currently our go-to!

ConvertKit is easy to use and their tagging systems makes it so easy to segment your subscribers based on interests.

Max is a big fan of MailChimp!

We have another MailChimp fan!

MailChimp is great for those just starting out and their integrations are definitely helpful.

Chelsea needs a more robust system to handle her email marketing, so she relies on Infusionsoft.

Q8: Which brands are doing an amazing job with their email content? Tag them!

There are plenty of brands who are creating great email content, which means there’s lots to learn from them. Which ones are standing out from the crowd? Check out these suggestions:

One of Shayla’s favorites is Contently.

Cheval loves to read email content from Rebekah Radice and Diane Gottsman.

The Skimm is certainly great source for news every week day.

Lexie enjoys checking out Canva’s email newsletters.

Shelly said Vidyard does a great job with the email content they create.

Jason’s favorites include Content Marketing Institute and Convince & Convert.

For Sabjan, he looks forward to emails from HubSpot, Content Marketing Institute, SEMrush, Search Engine Land, and Buffer.

Ready to join the next #ContentWritingChat? It happens every Tuesday at 10 AM Central! Follow @ExpWriters and @writingchat to join in.

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customer-centric email content

#ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy

Could your email marketing use a major boost? If so, you’re in luck! This week’s #ContentWritingChat was all about how to create customer-centric email content. Keep reading for the recap and be sure to apply these tips to your next email newsletter!

#ContentWritingChat Recap: How to Create Customer-Centric Email Content with Kristen Dunleavy

Our guest host this week was Kristen Dunleavy. Kristen frequently joins #ContentWritingChat as a participant, so we were excited to have her step in and guest host. As the Content Marketing Manager for Movable Ink, she had tons of great tips to share on email content.

Q1: How do you define customer-centric email content?

So, what exactly does customer-centric email content mean? To kick off this week’s chat, we asked our participants to share their definitions of it. Here’s what they had to say:

Kristen said that customer-centric email content spotlights your customer and their interactions with your brand. While this may seem simple, it’s a great way to show your customers that you appreciate them. They’ll love it!

To do this, focus on your customers by using testimonials, personalized content, and addressing their needs.

Julia’s advice is to make your email content all about your customers. Don’t try to sell to them until you’ve built a relationship with them. After all, you need to build a level of trust first before they ever take that next step.

Maureen said this kind of email content provides value and speaks in a tone that your customers understands. This is key to remember not just for creating email content, but also blog posts, social media posts, and much more.

As Elizabeth said, it’s important to create email content that’s useful for your customers, but it should also help you reach your end goals. Know what you hope to achieve with each email you send and create the content that will help you get there.

Give, give, give! One thing to remember when creating email content is that you should give to your audience more than you ask of them. As Bill said, you can do this by addressing the key pain points your audience is facing.

Q2: What are the benefits of creating customer-centric email content?

Now that you know what customer-centric email content it is, you need to know the benefits it can provide to you. Here’s what some of the chat participants had to say:

Kristen knows that spotlighting your customers is a great way to build trust with your audience. Having a certain level of trust is key if you ever want to convert those subscribers into customers and this is a great way to go about it.

Bill agrees that it’s a great way to build trust with your audience. By adding value and having an audience that trusts you, you’ll see higher open rates and click-through rates.

Maureen said its benefits include: trust, self-selection, tribe integration, and the satisfaction of a job well done.

Cheval said it’s a great way to create a community around your business. It’s also essential to help you build a relationship with your subscribers.

Customer-centric email content is one way to make your audience feel special. When they feel special, they’ll appreciate your brand even more.

Email is such a personal form of communication, so use that to your advantage. It’s an amazing way to connect with your audience.

Q3: How is featuring your customers in your emails different from other mediums?

Emails are just one place you can feature your customers. You can also do so on social media and your blog. But how is it different when it’s done through email? Check out these answers from the chat:

As Kristen said, email is very personal so you should make your content feel that way as well. If people chose to let you into their inbox, you need to deliver content that speaks to them.

Sarah said email feels more like a one-on-one interaction. lt’s much more personal than social media or advertisements.

JMatt agrees that email feels more personal than other platforms. Plus, he likes that they’re no character limit to restrict you when you’re sending to someone’s inbox.

Elizabeth said it can make people feel as though they’re part of a group. Because we all love to be included, it’s a great way to establish a sense of community.

Jason suggests adding user-generated content (UGC) into your emails to show that you care about what your customers say. It also lets them know that you’re paying attention and listening to them.

Q4: What are some ideas for spotlighting your customers in your emails?

Now that you know the benefits customer-centric email content can provide your brand, it’s time to come up with some ideas for your next email. Here are a few ways you can spotlight your customers in your newsletters:

Kristen recommends sharing testimonials from happy customers as well as user-generated content. It’s a great way to tell your story through the eyes of your customers.

Jenn said to share some success stories in your emails. She suggests sharing what your customers are doing and how you empowered them to make it happen. Other people will see the value you provide to your customers and they’ll want to know more.

This is a great response from Bill. He said to avoid focusing on what your business has done for a customer. Instead, focus on what your work has allowed that customer to do. That will speak to the rest of your audience and won’t come off as overly salesy.

Jacob’s advice is to use customer-centric email content to tell the story of your customers. Share how they succeeded with the solution you provide and offer tips on how others can replicate this.

Try sharing customer accomplishments, testimonials, and other customer stories that are helpful to the rest of your audience.

Jeremy knows that transformation stories are pretty powerful. He suggests telling an inspiring story about how someone overcame adversity.

Jason’s advice is to ask questions in order to get feedback from your audience. You can then share the results with the rest of your audience. As he said, people love to share their opinion and it helps them feel valued.

Q5: What are the biggest challenges when it comes to featuring your customers?

Creating customer-centric email content isn’t without its challenges. Here’s where you could hit road blocks so you know what to avoid:

As Kristen said, getting permission to share testimonials and stories from your audience can be tricky. Not everyone is willing to contribute or give permission for public sharing. Always ask your audience first and let them know the value it would provide to others by sharing their story with them.

She also suggests setting a goal first. Know what you want to convey to the rest of your audience by showcasing a particular customer.

Important questions to ask: Can you mention this customer? Are there restrictions? Is there any sensitive information? Does the customer want to be featured?

Julia knows getting data can definitely be a challenge. She suggests offering free content or coupons as an incentive to get people to contribute.

As Jeremy said, many people struggle with fear or shyness when it comes to sharing their story. This can hold customers back from being open with you.

Q6: What are some best practices for featuring your customers in emails?

To make sure you’e featuring your customers and doing it in the best way possible, keep this advice in mind:

Kristen reminded us that we need to receive permission from customers before sharing their stories. It’s also important to make sure you don’t release any sensitive information when sharing.

She also suggests letting customers know where testimonials and user-generated content will be used so they know in advance.

Always ask first! Don’t assume your customer wants to be featured.

Choose your email content wisely. Patrice said the content you include needs to appeal to your audience and be relevant.

Sarah also agrees that it needs to be relevant to everyone on your email list.

This one should be obvious, but unfortunately it’s something that people are guilty of doing. Don’t make up customer reviews or testimonials. It’s misleading to your audience. So, if you don’t have any reviews to share, ask previous customers for them.

Q7: What are some tips for getting to know your audience better?

In order to create customer-centric email content that resonates with your audience, you need to get to know them and understand them. Here’s how you can do that to create your best content possible:

The best way to get to know your audience is to just ask! Kristen recommends creating a survey and sending it to your email list. Ask key questions to understand who your audience is and what they need from you.

Make sure you take the time to actually talk to your audience and listen to what they have to say. It shows that you care and gets you all the information you need to know about them.

Don’t be afraid to ask questions to get the conversation going. Sarah suggests finding out where your audience hangs out online and being present there.

Once you find your audience online, make sure you’er also listening to what they have to say and reading the content they share. It’s a great way to get insight into their needs.

Communication is key! Talk to your audience and focus on building a relationship with them if you want to get to know them better.

Zala is absolutely right about that! Getting to know your audience is a never-ending task and there’s always something new to learn. This is why you need to be proactive about it.

Julia suggests creating a customer persona so you know exactly who you’re trying to reach with your content. From there, spend time getting to know them in a non-stalkerish kind of way.

Q8: What are some great examples of customer-centric email content?

To learn more about creating customer-centric email content, we asked our chat participants to share some great examples with us. Check out these suggestions:

Kristen loves Spotify’s Tracked campaign. She said it’s a great use of data to tell a personalized story.

Another example Kristen is a fan of is Glossier. Showcasing people using their products is a great way to spark interest and encourage purchases.

For Julia, she’s a big fan of Panera’s emails. They’re relevant to the purchases she makes and to her unique preferences.

Curated said Time Out London does a great job at tailoring their email content for customers.

Emily suggests sharing birthday promotions, individualized product recommendations based on previous orders, and customizing your marketing to the customer.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!


#ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val Geisler of ConvertKit

Could your email marketing use a major boost? Well, you’re in luck because that’s what we talked about in our latest #ContentWritingChat! If you want to learn how to get more subscribers, how to create amazing email content, and more, keep reading our recap.

#ContentWritingChat Recap: Creating Amazing Content for Your Email Readers with Val Geisler of ConvertKit

Our guest host this week was Val Geisler. Val handles marketing content over at ConvertKit, an email marketing software we absolutely love! She’s also the host of the Reach podcast. As part of the ConvertKit team, Val has a lot of valuable tips on email marketing that she shared with us.

Q1: What makes a quality newsletter? And how often should you send one?

To kick off the chat, we asked our participants what they thought made a quality newsletter. After all, if you’re going to send a newsletter, you want to make sure it’s great!

Val said a quality email newsletter is one your readers open and engage with. You want to think about what your unique audience is interested in, which will help you create the content they enjoy. Once you’ve figured out what to write, be sure to send emails consistently to keep your list warm!

As Annaliese said, make sure you’re providing value to your subscribers. That should be your top priority before focusing on what you want out of the email.

Sarah from ThinkSEM knows a great email newsletter is one that’s useful, helpful, relevant, and timely. It all goes back to giving your audience what they want.

Exactly right, Jason! Your email newsletter should contain content that benefits your audience. You can educate them or offer them something you’re providing.

Relevance is key! McKenzie said you shouldn’t bother sending emails that aren’t timely and aren’t filled with content your audience is interested in.

Before you click send, always take the time to read through for errors. Be sure to check any links to make sure they’re working properly as well. It’s always worthwhile to double or even triple-check before pushing that send button.

Q2: How can you write a subject line that increases open rates?

Let’s face it. The subject line of your email can make or break the success of the emails you send. If you don’t have a subject line that grabs the attention of your audience, they just might click delete without ever opening it. Here are some tips on writing amazing subject lines:

For some great tips on subject lines, read the ConvertKit article Val shared with us. It’s filled with advice you need to know!

You should also keep mobile users in mind when creating your email content. Val said to keep your subject line under 60 characters if you want people to read it on mobile.

My advice? Write a subject line that clearly states what subscribers will find in the body of the email. You want to let them know what they can expect to see if they open it. Don’t mislead subscribers either. Clickbait isn’t cool and if you do it too often, people will start unsubscribing.

Annaliese agrees that deception isn’t cool when it comes to your subject lines. No matter what you choose for your subject line, it should be relevant to the contents of your email.

One great idea is to pose a question in your subject line. It’ll leave them wanting to know the answer, so they take the time to open and read your email.

Julia knows emojis are a great addition to any subject line. Not only do emojis add a little personality to your emails, but they also stand out in a crowded inbox.

Test, test, test! McKenzie is absolutely right with this one. Everyone has a different audience and what works for one person might not work for you and your subscribers. Take the time to test your emails to see what works and what doesn’t.

Q3: What are your tips for creating opt-ins that increase subscribers?

In order to increase your email subscribers, you want to create an opt-in that will give people a reason to sign up. They should get something in exchange for handing over that precious email address! Here are some tips to keep in mind:

Val knows content upgrades are where it’s at today. Content upgrades are opt-ins that are specific to a blog post. It provides a little extra something for your readers and encourages them to join your list.

She also suggests trying an email course as your opt-in. It’s a great way to keep your audience engaged. The tricky thing about eBooks is that someone may receive the email with the eBook download and never download it or they may download it and never read it. An email course pops into their inbox for a period of time and keeps you on their mind.

As Pamela said, you should be specific about what people will receive when they join your list. It shouldn’t be a surprise! Let them know what to expect so they can decide if it’s right for them or not. In most cases, providing tips or updates isn’t really enough to get subscribers. You should give them something extra.

Lexie from Netvantage Marketing agrees that you need to be clear about what you’re providing those who subscribe to your list. Let them know what kind of emails they can expect to see from you.

Q4: Do you create an editorial calendar for your email newsletter? If so, how do you create it?

If you’re a content creator, you probably already have an editorial calendar for your blog posts. It comes in handy, doesn’t it? Well, creating one for your email newsletter is great because it can help you plan topics in advance and keep you on a schedule.

Val shared a link to a post on ConvertKit’s blog that’s definitely worth a read.

Maureen knows how important editorial calendars can be. She also reminds us that it’s important to make room for flexibility. Don’t be afraid to change your plan if needed.

The Jobs2Careers team relies on Trello for creating an editorial calendar. Having a tool to use is very handy for staying organized.

For Kristen, she loves using Google Docs for creating editorial calendars. It’s easy to use and perfect for sharing with team members.

While Sarah and her team members don’t have an editorial calendar, they do have meetings to discuss their email content each month.

As Lexie said, having an editorial calendar for your emails will hold you accountable. It’s the best way to stay on schedule so you’re regularly sending content and keeping your list warm.

Q5: How do you juggle creating content for blogs, social media, emails, and more? What are your tips for keeping everything in order?

When you have to create content for so many different outlets, it can be hard to keep track of everything. Check out these tips for some helpful advice:

Val’s tip is to batch your content creation. When you can batch things like blog post writing and social media scheduling, life is much less stressful!

Alberto is also a fan of batching tasks like writing, creating visuals, and doing research.

Zala said to create a plan for your content creation. As she said, it’s much better to share less content that’s high quality than it is to post for the sake of posting. Everything you publish should be quality content that serves a purpose for you and your audience.

As Sarah said, having an editorial calendar is a major help. It’s also important to know your audience and what they want to see from you.

An editorial calendar, helpful tools like Trello, and plenty of coffee are must-haves!

Bill’s advice is to figure out what you’re trying to accomplish with your content and take it from there.

Don’t be afraid to repurpose the content you create so you can get more use out of it. You can repurpose your blog content for social media, add a summary in your email newsletters, and even combine similar pieces into eBooks.

Q6: What kind of emails do you send outside of your regular newsletter?

Do you send emails outside of your regular newsletter? Find out what some of our chat participants like to send to their subscribers:

At ConvertKit, they like to send out feature announcements and inform readers of free events they might be interested in. Welcome emails are also great for guiding a new subscriber.

Maureen knows it’s great to send out emails that specifically address the interests of your audience. It’s the best way to ensure you’re providing value to your subscribers.

If you have any webinars or special events going on, don’t be afraid to let your subscribers know about it.

Annaliese sends a welcome email that’s custom to where the subscribers came from. It’s a great way to welcome them to your list and to provide value.

Q7: Fancy emails versus plain text emails – What actually gets opened and read more?

Which is better? Fancy emails or plain text emails? Does it even matter? Find out what some of Tuesday’s chat participants had to say:

ConvertKit is a big fan of plain text emails. Read the blog post Val shared to find out why.

The results of Maureen’s testing revealed plain text emails were the best for her market.

HTML emails can also reduce open rates because there are often deliverability problems. That’s not what you want!

Kristen feels plain text emails are more personal, but she also knows adding images or video can increase engagement.

Q8: Why should you worry about growing an email list? Isn’t social media better for connection?

If you think email marketing is dead, we’re sorry to say that you’re mistaken. It’s important to focus on list building, but also using social media in addition to that. Here’s why:

Val shared a great post from ConvertKit on this topic!

The reality is, you own your email list. You can take your subscriber data with you if you were to move platforms. If you strictly build your following on social media, you could lose all of that one day if the platform shuts down or it becomes less popular. It’s like building a house on someone else’s land. Focus on list building first, but that doesn’t mean you should neglect social media.

As Zachary said, you have more control over your email list than you do with social media platforms. Your email list is your space.

As Lex said, you never know when social media will change. Social media platforms introduce new algorithms that can make it harder for you to get noticed, but you can always count on your emails to land in the inboxes of your subscribers.

Kathy knows emails are effective for landing sales and communicating with your audience. You should use social media as a way to promote your list and convert followers into subscribers.

This is an important statistic to keep in mind!

Both email marketing and social media are important, so it’s essential to utilize both.

You can use social media as a way to get people to your website, get them to sign up to your list, and ultimately convert them into customers.

We look forward to seeing you at the next #ContentWritingChat! Mark your calendars weekly for Tuesday at 10 AM Central Time for great chats centered around content writing and marketing. Follow @ExpWriters to stay updated on our new topics and guests!

Think you’d like to give ConvertKit a whirl? Sign up here.

15 of the Hottest Email Newsletters & Why They Are So Successful

Alecs is our Client Accounts Manager and a ten-year-veteran copywriter.

Email newsletters have been around for a long time, as a successful means of helping businesses communicate with their customers.

When email introduced a new dimension to the traditional newsletter, it instantly became more marketable in the twenty-first century.

Not all newsletters are great, entertaining reads, however. As someone who enjoys reading and learning from what I read, a newsletter gives me a valuable resource. Sadly not many companies that create newsletters do that with information in mind.

Be inspired from the greats.

Developing a Great Email Newsletter: 15 Keys to the Castle

One of the key things about creating a great newsletter is that the information contained therein should be mostly informative. The content in your newsletter is an extension of the content that you create for your blog or website. This content has to be entertaining and engaging. Newsletters that don’t perform as well as they should forget this one overarching idea: that content is value and value is what sells.

Let’s take a look at some of the more impressive email newsletters that have managed to make their way (and keep making their way) into my inbox.

the skimm1. The Skimm: Having information given to you in easily readable, bite-sized chunks is the aim of most content marketing. Less is more, since content seems to be downsizing. The Skimm builds a newsletter that embraces this trend by giving you all the news you need to know about in short, concise bursts. You don’t even need to click out of the email to be fully informed about what’s going on. As a newsletter, it brings immense value to the table in a nice, simple, clean layout that doesn’t distract from the story elements of the news. The stories make for viable inspiration for your own blog posts as well.

2. This newsletter tries to fit into a number of molds at the same and time and manages to do so pretty well surprisingly. As a newsletter that is designed to “put people at the center of their work”, they have a wide and varied audience. Their unique combination of short, medium and long form content appeals to their different demographics really efficiently. This allows their newsletter to be properly organized without seeming confusing at all. When you’re trying to hit such a wide audience, that in itself is a task, but this newsletter accomplishes it easily.

3. Food Safety Update: A B2B email newsletter doesn’t need a flashy title and Food Safety Update’s title is relatively bland. When you take a look at their layout and content, however, you realize that the title is misleading. The content is organized into easily digestible chunks that are well-labeled, ensuring that you can find what you’re looking to read up on. Interspersed throughout the journal are thumbnails that help to break up the text and add flavor to the layout itself. Handy social sharing options allow for easy dissemination of articles you like and unsubscribing is pretty simple as well, although after you’ve read it you’d wonder why anyone would want to.

kleon-200pxx14. Austin Kleon: Minimalistic design has always been something that appeals to a lot of modern users. Austin Kleon’s newsletter goes into the minimalist design with great intentions and manages to be successful with its mix of simple design and informative writing. The thing that is most impressive about it is the tone. Reading this newsletter has a quaint, almost homey feel. It’s almost like getting a letter from a friend you haven’t seen in a while. This is probably the most impressive accomplishment of this newsletter, making the publication seem more human.

5. Litmus: Named after the chemical testing paper, this email marketing testing company has a newsletter that is unique in its design. Swathes of color are used to break up the sections into easily readable bits. You never feel as though you’re staring at a field of monotony with the color scheme. The colors are muted and give the sense of a background without being too outstanding to distract you from what you’re reading. The content is interesting as you would expect from a marketing testing company, and it’s definitely one you should look into if marketing and analytics are your thing.

6. NoshOn.It: If you’ve ever tried making something from a recipe book and the book doesn’t have a helpful, full-color picture of what it’s supposed to turn out as, you’ll realize the struggles of many aspiring foodies out there. NoshOn.It is a newsletter that is designed for foodies and gives them helpful hints along with recipes and included pictures to help their readers visualize what they’re creating. Combining them with simple red text-boxes that stand out over the images and announce what it is you’re looking at helps readers to go directly to the section they’re looking for. Innovative design, to say the least, and quite useful for someone who cooks.

7. InterDrone News: Since drones became commercially available, there’s no shortage of people willing to throw a few bucks at them. InterDrone news is a pretty informative newsletter that encapsulates information about commercial and industrial uses of drones. As is to be expected from a B2B newsletter, its design is simple but effective. The entries are easy to read and give you all the important information about drones and their usage. If you’re a drone owner or are just curious about how this new technology benefits us overall, this is a pretty good addition to your reading list.

8. Very Short List (VSL): The idea behind VSL is simple in its premise, but powerful in its delivery. What Very Short List does is give you a selection of three “cultural gems” every day into your inbox. These gems differ from day to day as does the style and variety of the pieces. This is because VSL tasks a different contributor each day with doing the editing and compilation of their newsletter daily. This ensures that their content is always fresh, and that it might differ vastly from one day to another. VSL’s design is fun and playful as is to be expected from a blog that is fluid in its content style and delivery.

9. NextDraft: Another minimalist production, NextDraft gives you insight into a variety of topics without being too overbearing on presentation. The content delivery is simple, concise and effective. Social sharing opportunities abound throughout each of the pieces that make up the newsletter making it easy to get it out to your friends. NextDraft utilizes social media to grow its readership and with good reason. It’s one of the most effective ways of attracting people who like to read these types of articles to sign up to his mailing list. Simple design and informative news make a killer combination when it comes to a newsletter.



10. Hacker Newsletter: No, it’s not a newsletter for hackers. They don’t utilize this type of medium.
Hacker newsletter is a curation of the most interesting social media stories that is delivered daily to your inbox. The simple design can be misleading because the information it contains is informative. It’s a no-fluff newsletter, but uses sections to its benefit by breaking up potentially confusing stories and arranging them in a way that makes sense. It’s quite a lot more entertaining than trying to find out what’s going on over at Twitter by simply searching hashtags and far more efficient at delivering that information in a readable way to you too.

11. Chemical Processing Weekly: You tend to notice after a while that B2B newsletters are not very imaginative when it comes to titles. But in a professional publication, you have less creative freedom with your title. Chemical Processing Weekly makes up for the bland title with writing that’s definitely not what you’d think you’d find in a newsletter like this. The tone is friendly and cordial and makes you want to read more, even if you’re not into chemical process plants. Polls and reader questions help to build engagement with the audience and the writing is very well done, building your interest in the topic but staying true to its scientific roots. It’s not often you find a scientific writing enterprise that appeals to the layman.

12. Muck Rack Daily: In journalism, a “muckraker” is someone who digs up dirt on public figures in muckrackorder to raise circulation of a newspaper or magazine. Muck Rack is certainly not that. The writing is fun and witty, and the tone is casual. It invites you to read more and the design is well put together, making reading easy. Bold headers separate sections so that you don’t have to worry about facing a wall of text. It’s simple yet effective at engaging the audience, and the information it presents is delivered with just the right amount of humor to make it readable.

13. General Assembly: Professionals that want to expand their skill sets should look into General Assembly as a newsletter to subscribe to. The header is entertaining with a simple GIF at the top to attract attention. Normally, when you see a GIF in a newsletter you usually prepare yourself for an onslaught of them throughout the publication. Gladly, you don’t encounter those in General Assembly. Rather the design is minimalist and gives you a content in a format that is easily scannable. Since this is a newsletter designed for professionals, being scannable is one of the major things that it must cater to since the core audience doesn’t have that much time to spend on sifting through newsletters. It’s an impressive publication nonetheless.

14. SD Times Featured Resources: If you’re a software developer, you must know how hard it is to get relevant information about what’s going on in the industry. SD Times caters to a niche by developing informative articles that address a lot of the issues within the industry. Strangely for a B2B newsletter the design is both and artistic. The calls to action are easily located at the bottom of the snippet for easy following. The layout of the whole newsletter is well done and the content is both appealing and relevant to the industry.

medium15. Medium: Medium is a blogging platform that came out in 2012. From the initial launch it has steadily grown momentum, providing informative articles and opinion posts on news, views and issues that affect a number of different industries. The newsletter they send is a compilation of some of the best posts on the Medium network and more often than not you’ll find yourself reading at least a few Medium posts per day. The minimalistic design is highlighted by the different colors and section division to give a feeling that you’re reading a more substantial publication. It’s simple, scannable and doesn’t hit you with information overload. What else could you ask for from a newsletter?

Your Email Newsletters and Outreach

Why should a company invest in a newsletter? The answer is simple. A newsletter gives you marketability. It helps you to be more prominent to people who want to read your content. Most of all, it allows you to develop a rapport with your core audience. Email marketing is alive and well in the twenty first century, but the face of how it interacts with the user has changed. Newsletters that are professionally designed take center stage with layout elements being as important to the email newsletter as it is to the blog or website.

Ideally, the email newsletter is a medium through which you can bring more readers in to your blog or site. More than one of those I’ve mentioned have easy sharing options for their articles and posts. The aim here is to reach out to the people that exist on social media and that find these kinds of posts interesting. By opening up your content to a wider audience you might even get more subscribers which turns into more views for you and a higher level of authority when it comes to Google.

At the end of the day, email newsletters can do wonders for spreading awareness about your site, but only if done the right way.

See our email product in our Content Shop.