Time to write killer email subject lines.
If you use email marketing, you’ve probably wondered how to write email subject lines that get opened.
You’re not alone in this. Many marketers struggle to craft quality, unique, interesting email subject lines that stand out in an inbox and earn the clicks they truly deserve.
Luckily, help is here. If you’ve ever wondered how to write the best email subject lines for your industry, this guide is for you.
Download our guide above & get a list of proven email subject lines!
Why Do Email Subject Lines Matter?
Think about how many emails you get on a daily basis. From junk mail and promotional offers to legitimate emails from friends, family, and associates, email floods our daily life. According to Business Insider, the average person checks his or her email 150 times each day.
With this in mind, it’s clear that email matters a lot and that people spend a great deal of time with it. Unfortunately, most of that time is dedicated to sifting through the riff-raff for the things that truly matter.
Junk mail comprises most peoples’ daily email, and as a result we’ve become very click-happy when it comes to deleting and unsubscribing.
Because of this, marketing emails without compelling subject lines don’t stand a chance, and the only hope marketers have for making their emails successful and compelling is to dress them up with awesome email subject lines that grab a reader’s interest and make them want to keep your email in their inbox.
What Do Great Email Subject Lines Look Like?
The best email subject lines all have the following things in common:
- They appeal to reader emotions: There are many ways for subject lines to do this – from being shocking to providing something of value to instilling a sense of urgency. Regardless of how it’s done, emotive email subject lines perform better than their lackluster counterparts.
- They back themselves up: Email subject lines that offer statistics appeal to the part of the human psyche that loves facts, and they have the potential to perform very well. People are herd creatures, and learning that everybody or nobody does a given thing is a powerful reason for them to click an email.
- They utilize storytelling principals: Storytelling is everywhere in marketing, and email is no exception. The best email subject lines tell compelling stories that readers want to interact with, and this is how they gain clicks.
- They offer helpful information: How-to subject lines perform well because they promise high-quality information for the user.