As an online writer, whether new or seasoned, do you hear the word “copywriting portfolio” or get the potential clientele email demanding your “best samples,” and break out in shivers? It doesn’t have to be such a scary thing, but I understand. Copywriting clients and employers want to see many samples of your work. They look … Read more
Mastering the art of copywriting can take years of experience. It’s important to enjoy writing, if you’re going to make this your trade. Copywriting can be an amazing career, especially today. In today’s digitally focused world of marketing, where great online content can generate serious income, top-notch writing skills are critical to attracting and converting customers. … Read more
In content, there’s not much worse than bad writing. Bad writing can turn a great idea into muddled gibberish. Bad writing can make you sound silly or unintelligent – even if you’re a smart cookie. Bad writing is easy to spot but notoriously difficult to fix if you don’t know what you’re doing. As it … Read more
If you enjoy writing of any type, a career as a freelance copywriter could be a good choice for you. When done right, a career as a copywriter can be satisfying and lucrative. It is also a great way to take control of your career and work-life balance. Freelance writers typically set their own schedule … Read more
You regularly visit the doctor for checkups, even if you aren’t sick. You go to the doctor to PREVENT you from getting sick. By keeping up with these visits, the doctor can give you a status report on your health and catch any issues while they’re still minor and easy to solve. Without those checkups, … Read more
As someone who likes to travel, I love to pick up fun tourist shirts and souvenirs. One especially humorous shirt said, “No, we don’t have kangaroos in Austria.” It’s funny how just a few letters can make a world of difference in meaning. The terms copywriting and copyrighting often receive the same mix-ups. Though, no … Read more
You might not see white label ebooks every day on the latest content marketing sites, but that doesn’t mean they are irrelevant. In fact, ebooks are still a powerful marketing tool that any business, regardless of industry, should be utilizing in their marketing strategy. If your company is not using an ebook, you are missing … Read more
Infographics are an incredibly popular online resource. According to HubSpot, they are the fourth most popular type of content used by marketers. The popularity of infographics comes from several factors: They’re visual and textual, making them a powerful vehicle for education. They’re easy to share and simple to skim, so they’re perfect for our instant-gratification … Read more
Being a successful copywriter requires a specific set of skills. Understanding those copywriting skills is important when you’re a business trying to hire a writer. Your goal should be finding a copywriter that can go beyond the basics of strong writing, creativity, and excellent English language skills. The Express Writers team knows what it takes … Read more
Direct response copywriting is the antithesis of the ad copywriting you see on TV. Those TV copywriters are focused on a long-term game. They want you to remember their product if or when you see it on supermarket shelves. In contrast, direct-response copywriting focuses on the immediate moment. This is copy that’s about inspiring the … Read more