The Write Blog
Skip the Degree, Save the Tuition. Build Your Dreams Instead! (My New Book Out Now)
If you’re like most people, you grew up with some specific ideas about how to be successful. Most of them revolved around school. ?? Get a degree, they said. You’ll be successful, they said. It’s the only way, they said. In the U.S. alone, two million recent...
How to Update Old Content: Your Ultimate Guide to More ROI From Every Old Piece
You’ve done it! You have a great site, and you’ve had a ton of traffic. ...But lately, your viewership has begun to slip. The anxiety starts to sink in as you rack your brain for fresh, new content. And you wonder, “What do I do now?” No need to panic! It turns...
#ContentWritingChat Recap: Defining Audience Personas for Better SEO Results with Diana Richardson
Defining your audience personas is crucial if you want to create successful content. But if you aren’t sure what that means, you’ll want to keep reading. In this month’s #ContentWritingChat, we talked all your audience persona… What exactly it is, what you should...
Tone of Voice & POV: How to Use Both Correctly for a Stronger, More Consistent Brand Presence
How do customers perceive you online? It begins and ends with your point of view and tone of voice. ? ✍️ Overwhelmingly, brands with their POV and tone of voice nailed outperform their "meh" competitors – you know, those forgettable brands with a bland presence....
New Year, New Site: Why You Need One & How to Build (or Rebuild) a Great Business Website
Whether or not your business operates online, you need a website. Let me repeat that, with one addition: You need a GREAT business website. Why? It’s not just for looks. It’s not just for digital marketing, either. This year, having a great website is no longer a...
Featured Posts
Content as a Service: Everything You Wanted to Know
Did you know that 82% of marketers actively use content marketing? That’s because brands see the...
#ContentWritingChat Recap: Conducting a Mid-Year Content Marketing Audit
You’ve made it halfway through the year! But are you on track to hit your content marketing goals?...
How to Build a Foolproof Blog Content Strategy for Your Brand
There are more than 600 million blogs living on the web. And if yours is one of them, it’s wise to...