The Write Blog
Financial Blog Writers: 5 Secrets for Amplifying Content Quality & Succeeding in the SERPs
90% of businesses are blogging in 2020. By the time you’re done reading this article, tens of thousands of posts will have been finished and pushed live. With 77% of all internet users reading blogs now, and blogs considered one of the top five most trustworthy...
Vanity Metrics Definition: Understanding the Real KPIs to Track Growth Through Content vs. Vanity Metrics
Ah, metrics. Marketers love them – especially when they’re making a project or campaign look good on paper. After all, who doesn’t want glowing numbers to present to their client at the end of the week? But savvy marketers know a secret: not all metrics equal...
What Is GPT-3 and Will It Take Over Our Writing Jobs?
As a writer myself and the owner of a writing agency, artificial intelligence (AI) has been after our jobs for a while. Can it be done cheaper? By a robot? …For less money? Time and time again, the answer has been no. I even wrote a two-part series a couple years...
What Does a Copywriter Do? (Infographic)
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn’t exist. Despite its importance, many people still don’t know what copywriting is or what a copywriter does on the daily, typing away behind their computer. The answer is a lot...
What Is CRO? Your Complete Guide to Conversion Rate Optimization in 2020
This post was originally published in March 2014 and completely updated in August 2020. SEO, SMO, CMO, UXO, CRO… What does it all even mean? It’s another one of those alphabet soups that digital marketers love, but make the rest of us want to pull out our hair....
Featured Posts
Why Does Getting Content Right the First Time Matter?
Why does content matter? Publishing high-quality, valuable content is a huge element of any...
5 Benefits of Custom Content for Business
According to HubSpot’s State of Inbound report, 80% of marketers feel content creation is a top...
#ContentWritingChat Recap: How to Write Content That Converts
From blog posts to social media content and email newsletters, we all want our content to convert....