According to HubSpot’s State of Inbound report, 80% of marketers feel content creation is a top priority.
We have to agree. To stand out online, the best way to do that is through your content.
While many marketers recognize the importance of great content, not everyone is in the same boat. Sometimes it takes some extra convincing to get people on board with the investment, for instance, those higher-ups on your team. For those who understand the value of content, we know it’s worth the commitment to show up consistently with irresistible blogs and social media posts.
However, if you’re someone who needs a little extra convincing, this post shares the benefits of content for business. This way, you’ll see the value in content planning and creation.
5 Benefits of Content for Business
Here are five benefits you can expect for your business when you get serious about content creation:
1. By Optimizing Content, You’ll Become More Visible Online
It’s not enough to publish content on your blog. You need to take extra steps to optimize your content so you stand a better chance at ranking high in search results. When you rank on the first page, for example, you’re going to see a significant boost in traffic.
That extra traffic will generate more awareness for your brand, meaning more people will know who you are and what you do. As people begin to see you and your content everywhere, they’ll be more inclined to purchase your products or services over a competitor.
2. Great Content Gives Your Audience a Reason to Come Back
A key element of success is getting people to return time and time again. You don’t want them to visit your website, then leave and never return. Once your target audience discovers you through an initial piece of great content, they’ll want to keep coming back for more. Provide value and address their pain points, and you’ll soon become their go-to resource.
3. It’ll Help You Build Trust and Authority
Building the Know, Like, and Trust Factor (also known as the KLT Factor) is an essential element in your success when growing an online business. People do business with those they trust. However, you can’t build trust without first helping your audience to get to know you and start liking you. And the best way to do that is through the content you share.
Focus on publishing quality content around the topics that interest people in your target audience. In time, they’ll begin to see you know what you’re talking about, positioning you as an authority in your field. Trust builds from there because they’ll start to realize they can always count on you for reliable, informative content.
4. Content Can Lead to More Sales
One of the benefits of content for business is that it can increase sales and profits. For instance, a simple call to action at the end of a blog post can lead potential buyers to check out your products and services. It’s easy to implement, but it can spark massive change within your business when revenue skyrockets.
We even have a great case study from one of our past clients, Marketing Labs UK. After partnering with Express Writers, they boosted an agency client’s revenue by a 77% increase year-over-year. And it all stemmed from our team writing new product descriptions!
5. It’s an Affordable Way to Market Your Business
If content creation isn’t your strong suit, there’s no need to worry. Outsourcing the writing to a skilled team lets you focus on other important tasks within your business. When you work with Express Writers, you get access to our vetted team of writers while netting savings in HR costs and employing writers.
You can also save on advertising costs because people can find your business from organic searches rather than PPC campaigns. These searches bring in traffic without you having to lift a finger, simply delegate to an expert in your industry and let the writing do the work.
Let Us Create Content for Your Business
Inside our Content Shop, you’ll find all our available services, including blog posts and social media content. Those two content formats are essential to standing out online and attracting the right people your way.