Client Success Story: How Express Writers Helped a Digital Marketing Agency in Need
Though Marketing Labs UK has two in-house copywriters on board, CEO Matt Janaway quickly realized that two people couldn’t possibly tackle the amount of work that was pouring in from various clientele.
Janaway knew his copywriters’ work would suffer if he stretched them too thin or forced them to rush assignments. But he still needed to provide quality service to Marketing Labs’ clients as promised – especially if he wanted his business to continue to grow.
He knew that hiring another full-time copywriter wasn’t a viable solution. Doing so would only lead to increased overhead and more problems down the line.
Janaway realized he had a problem, and he had a decent idea of how to fix it. But it took a little more digging for him to come to a solution that worked best for Marketing Labs.